Topic: WP Marketing
New with Topic: WP Marketing
jonka posted a blog entry
The Amazingly Effective White Paper
One of the most difficult things marketers must do is convince their superiors of the effectiveness of their marketing...
One of the most difficult things marketers must do is convince their superiors of the effectiveness of their marketing...
jonka posted a blog entry
“Personal Branding” with White Papers
According to Wikipedia, “Personal Branding” is defined as the process whereby people and their careers are marked...
According to Wikipedia, “Personal Branding” is defined as the process whereby people and their careers are marked...
jonka posted a blog entry
The “Up and Coming” Markets for White Papers in 2009
The use of white papers as a strategic marketing tool have long been a part of such industries as Internet and computer...
The use of white papers as a strategic marketing tool have long been a part of such industries as Internet and computer...
jonka posted a blog entry
Cutting White Papers Means Cutting Future Opportunities
This recent economic downturn has made many marketing executives take a second look at their budgets, and re-count their...
This recent economic downturn has made many marketing executives take a second look at their budgets, and re-count their...
jonka posted a blog entry
White Papers “Betting on the Come”
If you’re a poker player, you’re probably familiar with the well-known tactic called, “betting on the...
If you’re a poker player, you’re probably familiar with the well-known tactic called, “betting on the...
jonka posted a blog entry
Thought Leadership via Comparison
Most white papers take a similar approach to the presentation of information: Start with a thorough discussion of a specific...
Most white papers take a similar approach to the presentation of information: Start with a thorough discussion of a specific...
jonka posted a blog entry
Google Gets Into Business White Paper Marketing
The leader of search engines, Google, has finally gotten into white paper marketing for the business community with the release...
The leader of search engines, Google, has finally gotten into white paper marketing for the business community with the release...
jonka posted a blog entry
Blogged.com: WP Pundit Rates a 7.4!
If you have seen this site recently, you’ll notice a new addition to the sidebar. Blogged.com, the well-known blog...
If you have seen this site recently, you’ll notice a new addition to the sidebar. Blogged.com, the well-known blog...
jonka posted a blog entry
Articulating Solution Weaknesses in a White Paper
The Apple iPhone has been considered a true “killer product” garnering worldwide attention, marketing appeal,...
The Apple iPhone has been considered a true “killer product” garnering worldwide attention, marketing appeal,...
jonka posted a blog entry
Capitalizing on Bad Economic News
Lately I have seen an uptick in white paper interest from clients providing legal and consulting services in the financial...
Lately I have seen an uptick in white paper interest from clients providing legal and consulting services in the financial...
