Creating Buzzworthy Topics | VIDEO
Andy Sernovitz, entrepreneur and author, recently put on a Word of Mouth Conference in Chicago with lots of great sessions and case studies. Summaries of the presentations can be found here. My talk was on Creating Buzzworthy Topics. The format for...

Today is the Last Day to Take the Social Media Salary Survey « The ...: The Word of Mouth Marketing Association (W... http://bit.ly/6yUS6D

RT @thebrandbuilder: Coca-Cola + Starbucks share ideas about word-of-mouth marketing http://tinyurl.com/ybob8p2 via @Razorfish @davidjdeal

Word-of-mouth marketing...http://p.gs/pu4h6

Experience+explanation+entertaining equals word of mouth--marketing without marketing #supergenius

5 T's of Word of Mouth Marketing. 1 is: Tools. Social Media is 1 of those tools. "It's not about social media." -Andy Sernovitz #supergenius

Automated algorithms of content. Online media buying exchanges. Social, earned media. Word of mouth marketing. What a dichotomy!?

RT @trinsicnews: Word Of Mouth Marketing Without The Words? http://ow.ly/L9Tr

RT @JasonFalls The difference between social media and word of mouth marketing from @lizstrauss and @sernovitz - http://bit.ly/7u7AJ6

5 questions that will lead you to true word of mouth marketing http://bit.ly/8BWEzf

RT @4EveRYounG: [PDF] Building Customer Networks for Successful Word of Mouth Marketing, White Paper Lithium Technologies http://is.gd/5ioDh

Looking to connect - @GasPedal "How to be Great at Word of Mouth Marketing" Conf. Dec. 16- Chicago: http://ow.ly/K1FP

[PDF] Building Customer Networks for Successful Word of Mouth Marketing - White Paper - Lithium Technologies http://is.gd/5ioDh

Looking to connect - @GasPedal "How to be Great at Word of Mouth Marketing" Conf. Dec. 16- Chicago: http://ow.ly/K1CL

Interesting Peeps Dinners
Another great word of mouth strategy from The Parsinen Law Firm in Minneapolis. (I wrote about them here.) Here’s what they do:The lawyers are asked to identify people who they know–clients and non–who are interesting people. Our goal is to group...

How to keep your email list from shrinking
You may be losing people who unsubscribe from your email list who don’t really want to.They may like your messages, but you’re sending the wrong stuff or mailing too often.How to fix it: Add choices to your unsubscribe page.Ask unsubscribers if...

Are you missing the easiest way to measure word of mouth?
Just ask!  When someone registers on your site or buys from you — are you offering “word of mouth” as an answer to “how did you hear about us?”Share:

You are worse than dog poop
Consumer Reports did a survey of top consumer gripes:Hidden fees – 8.9Not getting a human on the phone – 8.6Tailgating – 8.3Cell-phone use by drivers – 8.0Incomprehensible bills – 7.8Dog poop – 7.6Unreliable Internet service –...