Updated FTC Guidelines: Big Change, Or Storm In A Teacup?
The Federal Trade Commission's updated guides governing endorsements and testimonials went into effect on December 1st. When I first heard about the new guidelines, I'd wondered if anything had really changed, in a word, no for non-celebrity endorsers,...

RT @1000heads: Our own Molly will be on FREE WOM UK/IAB panel next Monday-Should social media be paid for? http://bit.ly/8iVzWn. Come along!

RT @1000heads: Our own Molly will be on FREE WOM UK/IAB panel next Monday-Should social media be paid for? http://bit.ly/8iVzWn. Come along!

You could have made $60, but you were too greedy
We were at a local tourist attraction. Our kids went on a ride. The place took our picture and tried to sell it to us for $10.Stupid and greedy.If you gave us the photo, my wife and I would have emailed it to our friends and put it on our Facebook page...

@c0z I hear you, and don't blame you. My greed occassionally, but selectively, gets the best of me. There's a fine line btwn WOM and spam.

#thanksgiving – #wom – #tweetsgiving « [worLd of mouth] http://ff.im/c3vfk

Your Brand is what Your Customers Say It Is
More Insights from The Gravity Summit in NYC“The key to WOM (word-of-mouth marketing) is NOT to make the brand look good - it’s making someone look good to their social network while they are talking about your brand.” explained Mike Lu

@mglundgren @#gravsum: key 2 WOM is not 2 make ur brand look good, it’s 2 make someone look good when they're talkng abt ur brand

WOMMA Metrics Guidebook
The Metrics Guidebook is organizes metrics according to WOMMA's Word of Mouth Terminology Framework. The Terminology Framework lays out basic terms and concepts related to the who, what, when, where, and result of brand-related interactions between...

Will It Blend Week, part 4: How it all started with sawdust
As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Will It Blend — one of the most successful...

Excited to participate in a WOM Best Practices Panel with @Converseon (Rob Key) & Pauline Ores (IBM) at 3:45PM today #WOMMA

Great presentation on WOM by @emanuelrosen author of The Anatomy of Buzz - dude is brilliant

RT @voleynik: RT @CatchUpLady: Real value of WOM is long term, customers acquired via WOM stay longer #WOMMA <-- 100% agree.

@tomob The bullet points making it to twitter suggest that WOM and SM are synonyms. Seach, replace to convert the presentation. #womma

@iamseanmcdonald SM as subset of WOM is a very marketing-centric view. No surprise at a mktg conf, but still limited. #womma

The Window Phone Concept: http://bit.ly/149SyA , via @trender_WOM , simply amazing.

Paranormal WOM Creates Viral Role Model: Shared by Brian Watts Great example of the powerful impact that social.. http://bit.ly/1ZkIVX