Elf Yourself est de retour
Dans cette année de crise beaucoup de marques ont opté pour les cartes de vœux digitales pour attirer l'attention de leur audience à un prix abordable. Uns des exemples les plus réussis est la campagne populaire Elf Yourself de OfficeMax qui est...

PPC: The Wrong Way to Improve Efficiency
A classic mistake in paid search management is turning off the ads that “don’t work.” I made the case previously that almost any keyword “works” if you pay the right amount for the traffic, acknowledging that the right amount might be pretty...

SEO d’Italia, unitevi!
dati importanti per vedere come nel tempo sono cambiate i budget pubblicitari destinati alla carta stampata, alla tv e alla radio, con un'analisi quindi sul ruolo del web nel mercato pubblicitaio complessivo

What the Heck is Integrated Marketing Anyway?
What the Heck is Integrated Marketing Anyway?This content from: Duct Tape MarketingWhen I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm. To which, I generally received polite...

Le Web marketing en 2010
2010 n’est plus très loin, il m’a donc semblé intéressant de dresser la liste des actions web marketing envisageables pour l’année à venir.Pour que cette liste soit plus « digeste », j’ai opéré un classement d’actions en trois...