Vodafone : Symphonia
If you can’t think of ways to sell your brand by it’s features then create something unique, beautiful and associate with it. Vodafone Newzealand did that precisely by reconstructing the Tchaikovsky’s 1812 Overture using 1000 mobile phones and...

Introduction to the linkbait concept.
The art of link bait is a combination of creative ideas and great execution; the term linkbait itself refers to the act of creating content for the purpose of acquiring links to a website to increase its search engine rankings. The content itself is...

Tweetboard - True Twitter Conversation
Tweetboard is a fun and engaging micro-forum type application for your website. It pulls your Twitter stream in near real-time (max 1 min delay), reformatting tweets into threaded conversations with unlimited nesting. Conversations that spun off the...

The Tipping Point: How Little Things Can Make a Big Difference - Wikipedia, the free encyclopedia
Tipping points are "the levels at which the momentum for change becomes unstoppable."[1] Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling point."[2] The book seeks to...

2012 and how good viral marketing can go bad | Film | The Guardian
The "brilliance" of the viral marketing also proved questionable. On a reported budget of $40m, the film's box-office taking was one the worst ever for widely released film (it opened on 2,160 screens), taking just $694,782. According to...