Introducing Google Analytics v4
Google introduced a new version of Google Analytics today, filled with new features to make analysts and marketers drool. Included in this new release is:New and Improved Goals (20 goals per profile and new ‘threshold’ goals based on pageviews...

Segmenting Unique Visitors in Google Analytics
Google Analytics now has the ability to EASILY segment Unique Visitors. Some of you may be yawning, but I can hear many, many people saying, “That’s fuc*ing AWESOME!”Unique visitors is a critical metric especially in the advertising industry. ...

New Google Analytics Goals
We all know that it’s critical to measure conversions, or goals, for our website. But for a long time Google Analytics limited the number of conversions, and types of conversions, you could track with Google Analytics. All that changes today...