MediaPost Publications Consumers More Willing To Share Brand Info On Social Networks Than Previously Thought 11/06/2009
It may help to know that nearly half -- 48% -- of people who saw a brand's name on Twitter went to a search engine to look for the product, compared with 34% on any social network.

Going Social Anywhere and Everywhere - eMarketer
Although 60% of Twitter users reported using only their computer to access the service, microbloggers are highly mobile, accessing social media from the washroom, the car, the theater and even during a religious service.

Gen Y Holds Tight to E-Mail and Texting - eMarketer
More than one-quarter of college students told the Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab that e-mail was the activity they were least likely to give up for a week—far ahead of the 9% who said they...

Young People Tweeting More and More - eMarketer
More evidence of Twitter uptake among young people comes from the Pew Internet & American Life Project. According to a September 2009 survey, 33% of online adults ages 18 to 29 use a status update service, a significant difference from the research...