Crushing the Myth of B2B Social Media
In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?” Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C...

The Case of the 4,000 Twitter Followers Who Don’t Care | Community Organizer 2.0
Fan and follower numbers mean nothing without engagement. In this case study, I analyze why a company with 4,000 Twitter followers and almost 500 Facebook fans is failing at social media.

10 Ways to Get Serious About Social Media
If this is your year to buckle down and tackle a social media strategy, it’s time to get serious. The time for oohing and ahhing is rapidly drawing to a close, and instead your efforts have to become about practical, methodical application.Here’s 10...

10 Ways to Get Serious About Social Media
If this is your year to buckle down and tackle a social media strategy, it’s time to get serious. The time for oohing and ahhing is rapidly drawing to a close, and instead your efforts have to become about practical, methodical application.Here’s 10...

Social Media Strategy at IAEE’s Expo! Expo!
The International Association for Exhibitions and Events held their annual meeting, Expo! Expo!, December 7-11, 2009 in Atlanta. Technology and social media were major themes of the conference. Read my overview here.Associations and non-profits looking...

Crushing the Myth of B2B Social Media
In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?” Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C...

Blogging Tips for Beginners: Best of ProBlogger
Blogging Tips for Beginners: Best of ProBlogger

How to: Build a Social Media Cheat Sheet for Any Topic
Let's say you're a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast ...

Using Twitter Lists for Finding Niche Tweeps to Follow
It seemed like a no-brainer to me, but I was talking to a friend who is, under normal circumstances, a much more prolific Twitter user and consultant than I am. He asked me for advice on helping his clients find relevant people to follow, what software...

The Most Important Question Is, “Why?”
My mother called me Friday and said, “Did you see my Twit?” I told her we needed to work on the terminology a bit, but no, I had not seen her Tweet. Mom, who is the communications director for the Kentucky Transportation Cabinet’s District 12...

The Most Important Question Is, “Why?”
My mother called me Friday and said, “Did you see my Twit?” I told her we needed to work on the terminology a bit, but no, I had not seen her Tweet. Mom, who is the communications director for the Kentucky Transportation Cabinet’s District 12...