Trident Integrates Social Media with Print Ads
I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early. Trident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice...

Social Media Will Force Integrated B2B Marketing
One of B2B marketing’s biggest failures has been what I call the “bolt it on” approach. This approach refers to a lack of integrated marketing and the tendency to bolt on new marketing disciplines such as e-mail, social media, etc. Organizations...

CMOs: Consumers Are Connected. You Need To Be, Too - Forbes.com
Social Marketing Affects All Digital Marketing Channels: CMOs must think of social marketing as a horizontal effort across all of their digital marketing assets--not as an independent experiment. Most consumer brands, including Skittles, Best Buy and...