Five reasons corporations are failing at social media
Social media isn’t complicated. When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers shared several case...

The C.R.M Iceberg and Social Software
When it comes to Social CRM, we have only discovered the tip of the iceberg.For your own discovery, you will have to challenge your own thinking, the structure of your systems and the empowerment of people. Like Soylent Green, Web 2.0 is made of...