Topic: segmentation
New with Topic: segmentation
phseynave posted a blog entry
Navigation : découpez les visites, pas le visiteur !
Un même visiteur peut être à la fois particulier, un créateur d'entreprise, salarié d'un Grand Groupe, président...
Un même visiteur peut être à la fois particulier, un créateur d'entreprise, salarié d'un Grand Groupe, président...
7 days ago
Conseil en Stratégie Web
| Topics: Architecture..., architecture..., besoins, segmentation
Conseil en Stratégie Web
| Topics: Architecture..., architecture..., besoins, segmentationsedonecoyote posted a blog entry
Segmenting Black America
Among the more frustrating things of doing social marketing with the wannabes is their insistence to segment the general...
Among the more frustrating things of doing social marketing with the wannabes is their insistence to segment the general...
7 days ago
On Social Marketing and Social Change
| Topics: Audience..., African..., Audience..., Epidemiology
On Social Marketing and Social Change
| Topics: Audience..., African..., Audience..., Epidemiology
Matt B bookmarked a link
Analytics According to Captain Kirk - SiteLogic - Marketing Logic
Yes, it's my own site, but people always ask for the link to this article. So - specifically for reference here is my explanation of how the principle of segmentation can help you understand your web analytics better.
Yes, it's my own site, but people always ask for the link to this article. So - specifically for reference here is my explanation of how the principle of segmentation can help you understand your web analytics better.
DhDeans posted a blog entry
Digital Navigation Device Market Maturing
The worldwide shipment growth of personal navigation devices (PNDs) was higher than anticipated last year, with shipments...
The worldwide shipment growth of personal navigation devices (PNDs) was higher than anticipated last year, with shipments...
DhDeans posted a blog entry
Digital Media Engagement and Advert Metrics
MTV Networks (MTVN) and Harris Interactive research reveals a companion metric to measuring audience size, offering a new way...
MTV Networks (MTVN) and Harris Interactive research reveals a companion metric to measuring audience size, offering a new way...
20 days ago
Digital Lifescapes | by David H. Deans
| Topics: segmentation, advertising, broadband, tv
Digital Lifescapes | by David H. Deans
| Topics: segmentation, advertising, broadband, tvDhDeans posted a blog entry
Future of Social Networks is in Niche Groups
Social networking has become an integral part of the Internet experience, however, after 13 years of applications in the U.S....
Social networking has become an integral part of the Internet experience, however, after 13 years of applications in the U.S....
21 days ago
Digital Lifescapes | by David H. Deans
| Topics: video, segmentation, social..., marketing
Digital Lifescapes | by David H. Deans
| Topics: video, segmentation, social..., marketing
Deric Fok posted a blog entry
Life Cycle Segmentation Model
I have blogged about the life cycle segmentation model at my pet project Liferati.com here...
I have blogged about the life cycle segmentation model at my pet project Liferati.com here...
24 days ago
Fresh Marketing Thinking
| Topics: General, Segmentation, life cycle segmentation..., marketing...
Fresh Marketing Thinking
| Topics: General, Segmentation, life cycle segmentation..., marketing...DhDeans posted a blog entry
Demand for SaaS is Spread Across Verticals
Demand for software as a service (SaaS) business applications in the U.S. commercial sector is growing at a steady pace across...
Demand for software as a service (SaaS) business applications in the U.S. commercial sector is growing at a steady pace across...
24 days ago
Digital Lifescapes | by David H. Deans
| Topics: segmentation, managed..., collaboration, saas
Digital Lifescapes | by David H. Deans
| Topics: segmentation, managed..., collaboration, saas
Tom Anderson posted a blog entry
Gay Vodka?
I posted a couple times on the Absolut Vodka “Mexico - US PR Fiasco” so when I saw a large display of Absolut...
I posted a couple times on the Absolut Vodka “Mexico - US PR Fiasco” so when I saw a large display of Absolut...
ChrisHambly posted a blog entry
Email Segmentation
On a recent email newsletter I sent I got 148.3% opens, and 95.8% clicks, that's some kind of a record. secret:...
On a recent email newsletter I sent I got 148.3% opens, and 95.8% clicks, that's some kind of a record. secret:...
Kevin Bondelli posted a tweet
Horizontal Segmentation: Harness the Power of Multiple Media http://snurl.com/2pjha
DhDeans posted a blog entry
Online Advertising Revenues Continue Surge
The current economy has not affected U. S. Internet advertising spending -- total revenue increased by 23.9 percent to $7.1...
The current economy has not affected U. S. Internet advertising spending -- total revenue increased by 23.9 percent to $7.1...
31 days ago
Digital Lifescapes | by David H. Deans
| Topics: segmentation, interactive, advertising, marketing
Digital Lifescapes | by David H. Deans
| Topics: segmentation, interactive, advertising, marketingDhDeans posted a blog entry
U.S. Consumer Eyes Drifting Away from TV
According to an Ipsos market study, the percentage of video consumed on a TV -- among online video downloaders and streamers --...
According to an Ipsos market study, the percentage of video consumed on a TV -- among online video downloaders and streamers --...
christophe B posted a blog entry
Rentabilité des programmes de fidélisation
Invité à intervenir dans le cadre d'un des Atelier de l'ANVIE consacré au "renouveau de la fidélisation", nous avons...
Invité à intervenir dans le cadre d'un des Atelier de l'ANVIE consacré au "renouveau de la fidélisation", nous avons...
Matt B bookmarked a link
Web Analytics for Web Marketing Analysis - Lyris HQ / ClickTracks
ClickTracks - one of the best tools for analytics and website forensics
ClickTracks - one of the best tools for analytics and website forensics
35 days ago
Delicious
| Topics: Analytics, segmentation, statistics, website | Add delicious to your profile
Delicious
| Topics: Analytics, segmentation, statistics, website | Add delicious to your profileDhDeans posted a blog entry
PC Growth Fueled by New Portable Adoption
Worldwide PC shipments are projected to grow by 15.2 percent in 2008 to reach 310 million units, according to IDC. Growth will...
Worldwide PC shipments are projected to grow by 15.2 percent in 2008 to reach 310 million units, according to IDC. Growth will...
banane posted a blog entry
Letters: CRM Solutions for Non-Profits
A former colleague chatted me yesterday with this perplexing “deal”: SalesForce is offering non-profits free...
A former colleague chatted me yesterday with this perplexing “deal”: SalesForce is offering non-profits free...
35 days ago
Adventures in Email Marketing | A technobrats musings
| Topics: CRM, letters, segmentation, technology
Adventures in Email Marketing | A technobrats musings
| Topics: CRM, letters, segmentation, technologyDhDeans posted a blog entry
Virtual World Adoption Still Small in Reality
Strategy Analytics released a forecast of virtual world adoption, which shows that over the next ten years 22 percent of global...
Strategy Analytics released a forecast of virtual world adoption, which shows that over the next ten years 22 percent of global...
36 days ago
Digital Lifescapes | by David H. Deans
| Topics: segmentation, virtual..., marketing, targeting
Digital Lifescapes | by David H. Deans
| Topics: segmentation, virtual..., marketing, targetingNancy6239 posted a blog entry
The Mail Ego
How Combe Inc. used an integrated campaign to promote its new hair rinseBy: Paula AndrussWhen consumer products manufacturer...
How Combe Inc. used an integrated campaign to promote its new hair rinseBy: Paula AndrussWhen consumer products manufacturer...
nbhandar posted a blog entry
Can dimensions be branded?
These days what gets branded is only limited by the marketers imagination and the need to differentiate. The other day I had...
These days what gets branded is only limited by the marketers imagination and the need to differentiate. The other day I had...
wcharly14 posted a blog entry
Petition to Ban The Phrase "Email Blast"
"Email Blast" - the one phrase in email marketing that raises the hair on my arms. I equate it to the internet version of a...
"Email Blast" - the one phrase in email marketing that raises the hair on my arms. I equate it to the internet version of a...
45 days ago
Email Marketing Software from Bronto
| Topics: Best..., email blast, email..., segmentation
Email Marketing Software from Bronto
| Topics: Best..., email blast, email..., segmentationTom Anderson posted a blog entry
Don Peppers on Marketing, Segmentation, and CRM
Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting,...
Peppers & Rogers Group Marketing Guru, Don Peppers and Anderson Analytics’ Tom H. C. Anderson discuss consulting,...
Tom Anderson posted a blog entry
An End to the Professional Panelist and the 45 Minute Survey?
I got an email today from Peanut Labs about an interesting story in Research Magazine. Forrester recently wrote a report about...
I got an email today from Peanut Labs about an interesting story in Research Magazine. Forrester recently wrote a report about...
Kathy Hendershot-Hurd posted a blog entry
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market...
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market...
Kathy Hendershot-Hurd posted a blog entry
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan.After a...
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan.After a...
DirkNachbar posted a blog entry
Segments
Many semi-marketers speak of young professionals and I always ask myself what are the other segments then. If you have three...
Many semi-marketers speak of young professionals and I always ask myself what are the other segments then. If you have three...
banane posted a blog entry
Learning From Success
I know I’m rather negativee in this blog, and tend to harp on problems in emails I get. In reality it’s easier for...
I know I’m rather negativee in this blog, and tend to harp on problems in emails I get. In reality it’s easier for...
61 days ago
Adventures in Email Marketing | A technobrats musings
| Topics: campaigns, metrics, segmentation, social...
Adventures in Email Marketing | A technobrats musings
| Topics: campaigns, metrics, segmentation, social...
Brendan posted a blog entry
Building a great website
We had some good conversations at the IIA Congress on how to go about building a great website. Not claiming to be an expert I...
We had some good conversations at the IIA Congress on how to go about building a great website. Not claiming to be an expert I...
K G posted a blog entry
The Viral Series I: The Ideal Target Audience
Let me first describe what is not considered a good target audience for a viral service such as a social network: Think of an...
Let me first describe what is not considered a good target audience for a viral service such as a social network: Think of an...
78 days ago
International Communications
| Topics: segmentation, target..., user acquisition..., innovative...
International Communications
| Topics: segmentation, target..., user acquisition..., innovative...Bob Mottram posted a blog entry
Robosoccer: an AIBO's eye view
In this sort of game the visual processing is pretty trivial, since the bright colours of the pitch, ball and goals can all be...
In this sort of game the visual processing is pretty trivial, since the bright colours of the pitch, ball and goals can all be...
Tom Anderson posted a blog entry
Oprah for President – How Important is Gender Segmentation These Days?
Thinking Pink, How Important is it Really? Unless you are Oprah Perhaps not VeryThere’s been a lot of talk and several...
Thinking Pink, How Important is it Really? Unless you are Oprah Perhaps not VeryThere’s been a lot of talk and several...
Tom Anderson posted a blog entry
High Performing Companies all use Text Analytics and don’t Mix their Segmentation and CRM?
According to McKinsey, High Performing Companies all use NLP and don’t mix their Segmentation strategy with CRM and...
According to McKinsey, High Performing Companies all use NLP and don’t mix their Segmentation strategy with CRM and...
banane posted a blog entry
Getting Started in Segmentation, It’s Not Just RFM
A snippet from an article I wrote on MarketingProfs:You may or may not be using the basic segmentation strategy of RFM...
A snippet from an article I wrote on MarketingProfs:You may or may not be using the basic segmentation strategy of RFM...
93 days ago
Adventures in Email Marketing | A technobrats musings
| Topics: Basics, data analysis, segmentation
Adventures in Email Marketing | A technobrats musings
| Topics: Basics, data analysis, segmentationTom Anderson posted a blog entry
Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation – Anderson Analytics Round Table Discussion
Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation - Anderson Analytics Round Table...
Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation - Anderson Analytics Round Table...
wcharly14 posted a blog entry
Are You Relevant Today? How About Tomorrow?
I've always said that relevancy is key - it's a major factor in recipient satisfaction. You need to know who your recipients...
I've always said that relevancy is key - it's a major factor in recipient satisfaction. You need to know who your recipients...
Rebecca M posted a blog entry
Personalizing Emails - What You Need to Think About
Email personalization is a great topic for discussion. In fact, it's one so huge, that one could probably write a novel, so I...
Email personalization is a great topic for discussion. In fact, it's one so huge, that one could probably write a novel, so I...
111 days ago
The Direct Approach
| Topics: segmentation, Email Stats, personaliz..., Carl Bloom and...
The Direct Approach
| Topics: segmentation, Email Stats, personaliz..., Carl Bloom and...
Linda M posted a blog entry
Learn From a Great Email Newsletter Example: Kayak
After ripping apart some poor email examples, I think it's high time we point out someone who's doing an email newsletter...
After ripping apart some poor email examples, I think it's high time we point out someone who's doing an email newsletter...
Scott Frangos posted a blog entry
10 Podcast Tips That Lead To A Great Sound
by Sharon HousleyWhat defines a good podcast? Make no mistake -- there is a difference between a good podcast and a...
by Sharon HousleyWhat defines a good podcast? Make no mistake -- there is a difference between a good podcast and a...
OSWebMaster posted a blog entry
10 Podcast Tips That Lead To A Great Sound
by Sharon HousleyWhat defines a good podcast? Make no mistake -- there is a difference between a good podcast and a...
by Sharon HousleyWhat defines a good podcast? Make no mistake -- there is a difference between a good podcast and a...
OSWebMaster posted a blog entry
10 Podcast Tips That Lead To A Great Sound
by Sharon HousleyWhat defines a good podcast? Make no mistake — there is a difference between a good podcast and a...
by Sharon HousleyWhat defines a good podcast? Make no mistake — there is a difference between a good podcast and a...
johnnynewhope posted a blog entry
A better way to find and market to your customers
Marketing Sherpa recently made available a nice case study on segmentation. It looks at H2O+, a skin care products retailer,...
Marketing Sherpa recently made available a nice case study on segmentation. It looks at H2O+, a skin care products retailer,...
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