How a Search Engine might Adjust Rankings based upon Patterns in Query and Click Logs
Imagine that a number of people use Google to perform a search for “orange,” and then “banana,” and then “pineapple” and then choose the web page “http://www.example.com/fruit.htm” in the search results they see. Now imagine that Google...

10 SEO Questions
I wrote a comment yesterday in response to a couple of blog posts that attacked SEO and the SEO industry, attempting to illustrate to the author of the rants that search engine optimization brings a specialized skill set and a core group of knowledge...

Google Trust Rank Patent Granted
If you’ve ever heard or seen the phrase “Trustrank” before, it’s possible that whoever was writing about it, or referring to it was discussing a paper titled Combating Web Spam with TrustRank (pdf). While the paper was the joint work of...