Enterprise Software is Not Dead Yet - VentureBlog
If you can credibly argue that a customer's increased profits will exceed the price it will pay for the software, purchasing the software should be a no brainer. Supply Chain and CRM software were sold on a similar efficiency story in the late...

5 Big Fat Social Media Trends
Social Media is like the new West. 3 or 4 years ago we were barely calling it “new media”. Last year, I couldn’t use the word “social media” or people would look at me like I was talking French. It was a new frontier, but today, everyone has...

Dropping Your Pants on the Second Date
I heard the expression "you sell like you buy" from my first ECM mentor back in the mid/late 1990s. Glad to see it still has relevance with the cool kids more than a decade later. As I enter week #7 as Chief Marketing officer for Nuxeo (Open Source...

Is Enterprise 2.0 a Savior or a Charlatan? How Strategy-Driven Execution can pave the path to proving legitimate business value
"In this post, I want to describe what I saw at the conference, what I believe to be the missing components of the full Enterprise 2.0 picture, and also discuss how becoming "Driven to Perform" by understanding Strategy-Driven Execution is...

Why Measure ROI Of Social Media?
When people talk about social media and corporations, ROI is eventually mentioned. This stems from the fact that people see social media as another form of marketing or advertising. Marketing and advertising always have ROI linked to them because there...

What ETF Companies Are The Best?
Brought to you by trend trading system.The premier exchange traded funds were actually the biggest EFT. The SPDR, or Standard & Poor’s 500 Index Depository Receipt, has been the most widely traded since it was created in 1993....

How Do You Measure the ROI of Social Media? You Don't.
How Do You Measure the ROI of Social Media? You Don't.

Olivier Blanchard Basics Of Social Media Roi
Slideshare "story" about measuring social media ROI

PPC Conversion Tracking for Ecommerce and Affiliate Marketing :: w3roi
Track the clicks, leads and sales from all your online advertising in one place. Then dig deep into each campaign to eliminate the ads, keywords, landing pages and placements that are costing you money without bringing in sales.