Microsoft, Nielsen Track Xbox Live Ads - Forbes.com
"What we expect to get is concrete metrics that tell us both audience size and engagement in the programming as well as the advertising," says Mark Kroese, a general manager at Xbox Live. Advertisers can purchase 15-to-30-second spots on...

The Big Money Facebook 50 | The Big Money
Not sure about the criteria, but definitely worth a read, and definitely a good thing to include on educational decks.

Why Reference Architecture(s)? (Part 2)
The first post elicited quite a few great comments, so here's part deux.To the right is a sanitized example of a hierarchical federated EA model*. At the top level of EA Framework reside the Reference Models. These models are quite flexible and can...

Top Forex Robots - MT4 Expert Advisor
Well! The approach the universe sees Forex has altered and agreeably so . Currently, there is a total brand new call of industrialisation which is assisting novices traffic improved . There have been demo platforms and live platforms on which to traff...

Why Ikea’s social media stunt wasn’t a huge success | Contently Managed - Digital PR, Social Media, Traditional PR Solutions and Strategy
Now I’ve just had someone reach over my shoulder and go ‘wow, that’s nearly 10,000 people reached’ to which the reply is – there’s no guarantee that the posts saying ‘I’ve named a spork after me’ was seen by all of a person’s...

Sind Computer im Krankenhaus überflüssig? - Golem.de
Harvard-Studie kann praktisch keinen Nutzen der PCs finden

The Impact of Blogging on Inbound Marketing
Companies that blog have far better marketing results, according to a recent HubSpot study. Data showed that blogging regularly yielded 55% more website visitors, 97% more inbound links and 434% more indexed pages, which further enhance SEO results. This...

Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik
"Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. ... So in this post my hope is to share with you what is unique about...

Real Estate Investing Tools & Tips
Real estate investing probably makes you think of a number of things. You likely leap to real estate investing as real estate portfolios and real estate retirement plans, and then you may expand to thinking of short sales, bulk reo investing or virtual...

35 social media KPIs to help measure engagement
A widescreen approach to social media measurement ultimately looks at the things that really matter: sales, profits, customer satisfaction and loyalty. Besides, honing in on the detail might not be the best use of your time, given the obvious...

paul_rasmussen: 6 Reasons Why Twitter Japan’s Subscription Model Might Work (In Japan)
TechCrunch reported today that Digital Garage, Twitter’s partner in Japan, is ready to roll out a new, Japan-only way to monetize the service. The way it’ll work is pretty simple: Japanese Twitter users will soon be able to charge their followers to...