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Topic: Recession Marketing

New with Topic: Recession Marketing


Katie L
Katie L posted a blog entry
Direct Response Trumping Image Marketing says Marketing Speaker, Jim Ackerman
Marketing Speaker / Advertising Speaker, Jim Ackerman applies Leo Burnnett's famous advertising adage, "It's not creative...
 
alan m
alan m posted a blog entry
“If The Client Moans And Sighs….”
“…Make His Logo Twice The Size” was good advice from David Ogilvy.* But some marketers act as if it’s the only advice...
5 days ago RandM | Topics: Alan Maites, Robinson &..., brand..., AOL
 
Katie L
Katie L posted a blog entry
Marketing Speaker Predicts The Rise of the Direct Marketing Era
Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from...
 
Katie L
Katie L posted a blog entry
Cyber Monday Email Spike & Dive
Email marketing is bound to set records for emails sent on Cyber Monday, the Monday after Thanksgiving, but it is likely to...
 
Katie L
Katie L posted a blog entry
Tricks With Gift Certificates…
There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those...
 
Katie L
Katie L posted a blog entry
Advertising is a messy, almost futile endeavor
A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store....
 
Katie L
Katie L posted a blog entry
Recession/Depression Prescription
I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this,...
 
Katie L
Katie L posted a blog entry
The End of the Branding Era
Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”I’m not saying...
 
Done For You
Done For You posted a blog entry
The Reason I Sang For My Mother
When I was a kid, we went to church three times a week… really.Hymns were part and parcel with each service.I hated...
 
Katie L
Katie L posted a blog entry
Happy Birthday Little Recession…
Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant...
 
Katie L
Katie L posted a blog entry
The Paralysis of Politics
It is with considerable trepidation that I approach this post.I’m a marketing expert. I help people sell stuff. I help them...
 
Katie L
Katie L posted a blog entry
The Home & Phone of Good Customer Service
After a couple of columns worth of bad news, how about some good news? How about a couple of companies that  are doing things...
 
Done For You
Done For You posted a blog entry
7 Reasons You DO NOT Need A Client Newsletter
Maybe these reasons will resonate with you… or, maybe you think they’re a pile of crap.7 reasons you DON’T...