PR Squared: "Actionable Listening" vs. "Active Listening"
To successfully engage in Actionable Listening, the corporation must make an investment not only in Monitoring tools but in providing infrastructure changes that back-up the lip-service with speedy and effective results.

Tiger Woods’ Jesus Walk Not a Glitch
It’s fun when you see major companies really begin to understand the nature and cultural ins ands outs of your particular subculture. Despite the fact that YouTube has grown over the last couple years that it’s a little large to be called a...

Why the Embargo Process Is Broken and Why We Still Need It
In the world of public relations, press management and blogging, an embargo sets a date and time by which a story can be written. Often, the embargo date and time coincides with a press release from the company, a Web site refresh, or the product's...

Why the Embargo Process Is Broken and Why We Still Need It
In the world of public relations, press management and blogging, an embargo sets a date and time by which a story can be written. Often, the embargo date and time coincides with a press release from the company, a Web site refresh, or the product's...

Why the Embargo Process Is Broken and Why We Still Need It
In the world of public relations, press management and blogging, an embargo sets a date and time by which a story can be written. Often, the embargo date and time coincides with a press release from the company, a Web site refresh, or the product's...