Streetcar Expands In Cambridge To Cope With Demand
Streetcar, the UK’s largest carsharing club, is set to dramatically increase the number of bays in Cambridge due to rising demand.

Dags att internetanpassa namn
Namngivning åt företagsinitiativ måste utvecklas. Långsiktiga initiativ med goda intentioner och där affärsmässiga mål finns försvinner i bruset till stor del på grund av att namngivningen är anonym eller inte genomtänkt.Vad menar jag. Jo...

The Difference Between Value and ROI « MetricsMan
Social media and public relations programs create value and in some cases generate demonstrable ROI. The two concepts are different in important ways. They are related like the rectangle and the square. Remember that silly distinction you learned in...

PR s lukom: dva najlakša načina da komunikacijom izgubite klijenta
Juče sam bila na  kratkom informativnom sastanku za svog klijenta u jednoj od najvećih marketinških agencija u Srbiji (sva imena poznata redakciji i tako će i ostati). Mesto: prestonica, normalno.NJVDA iliti njegovo veličanstvo direktor agencije...

What IF We Redefined Influence? The New Influence Factor in Social Media | Brian Solis - PR 2.0
"The ability to shape and shift messages was suddenly distributed and therefore required an expansion in attention and outreach. Influence was not only democratized, it was and is omnipresent.Influence as I define it, is the ability to inspire...

Važnost korporativnog identiteta u PR-u
Svaki iole uspješan brand gradio je svoj identitet dugo, uporno  i s puno uloženih sredstava. Ukoliko se prisjetimo nekih od najpoznatijih brandova kao što su Coca Cola, Nike i sl., možemo primijetiti da su poprilično dugo na tržištu i da većina...

Conscious Capitalism/CSR Creates True Fans
The really old school capitalists like to say that the only business of business is to provide a return to shareholders. Long before the concept of “stakeholders” came into being, business was conducted, customers and suppliers were treated fairly or...

Agency tool building shows promise
And today the fight for ownership, or at least a fair slice of the digital marketing budget, has begun in earnest among the various disciplines of ...See all stories on this topic (via Google Alerts and AlertRank)