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Topic: Persuasive Design

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tanja
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Guiding Users with Persuasive Design: An Interview with Andrew Chak
An easy way to define persuasive web design is to contrast it with usable design. Usability focuses on giving users the ability to complete a transaction if they so desire. A usable site makes it easy for users to complete transactions, from buying...
 
GrokDotCom
GrokDotCom posted a blog entry
Good Eyesight Can Hurt Conversions
I won’t name names, but recently we had a client come back with a new redesign for their website that uses white text on...
 
GrokDotCom
GrokDotCom posted a blog entry
Button, Button, Whose Got The Button?
It was recently Labor Day and here in Utah that means one thing: Labor Day Ski Sales! It signifies the death of summer and...
 
GrokDotCom
GrokDotCom posted a blog entry
Is Your Landing Page 2008…and your Action Page 1998?
I just finished Web Form Design by Luke Wroblewski, and I’m glad this useful book came out.  It’s not only a...