Defining Social Media R.O.I. Once And For All: It’s all about the Benjamins.
Time to bring this post back for a second round.This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group, consider becoming a part of it.)Today’s video is...

Defining Social Media R.O.I. Once And For All: The action-reaction-return narrative
Time to bring this post back for a second round.This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group, consider becoming a part of it.)Today’s video is...

OPINION: The ISMA gets grilled by Olivier Blanchard and Aliza Sherman: http://bit.ly/76Sian and http://bit.ly/8UMwLW

Thanks, but no thanks: Enough with the nonsense already.
Today, I received this email from a group calling itself the International Social Media Association. ISMA for short (not to be confused with the International Society of Management Accountants or International Sports Management Australasia for that...

Just favorited 'Olivier Blanchard Basics Of Social Media Roi' on SlideShare. http://slidesha.re/qwoMI

"Basics Of Social Media ROI" by Olivier Blanchard - http://slidesha.re/qwoMI