Topic: Naming
New with Topic: Naming
martinjohnbishop shared an item
The Brand That Refused to Die
Here's a little branding quiz for you.Think of a product name that existed for just three years in the 1990s before losing a trademark challenge. The company name survived in slightly altered form, but the product name was replaced by a series of...
Here's a little branding quiz for you.Think of a product name that existed for just three years in the 1990s before losing a trademark challenge. The company name survived in slightly altered form, but the product name was replaced by a series of...
2 days ago
Google Reader
| Topics: Branding, Naming, Technology, Trademark | Add google reader to your profile
Google Reader
| Topics: Branding, Naming, Technology, Trademark | Add google reader to your profilemartinjohnbishop shared an item
Brands of the Year: Fritinancy Edition
The headlines this year were full of failing or dead brands, from Circuit City and Max Factor to Pontiac and Saturn. (For more about eight major brand failures, see CNN Money's wrap-up.) And let's have several mournful moments of silence for the...
The headlines this year were full of failing or dead brands, from Circuit City and Max Factor to Pontiac and Saturn. (For more about eight major brand failures, see CNN Money's wrap-up.) And let's have several mournful moments of silence for the...
5 days ago
Google Reader
| Topics: Advertising, Brand of the..., Branding, Cars | Add google reader to your profile
Google Reader
| Topics: Advertising, Brand of the..., Branding, Cars | Add google reader to your profile
Derrick Daye posted a blog entry
Rallying Employees Around A New Corporate Name
So you're changing your company name. The old Stafko Products Corporation is now Simplex Corporation. You've thought about...
So you're changing your company name. The old Stafko Products Corporation is now Simplex Corporation. You've thought about...
Derrick Daye posted a blog entry
Rallying Employees Around A New Corporate Name
So you're changing your company name. The old Stafko Products Corporation is now Simplex Corporation. You've thought about...
So you're changing your company name. The old Stafko Products Corporation is now Simplex Corporation. You've thought about...
Derrick Daye posted a blog entry
Brand Naming: Context Counts
“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your...
“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your...
Derrick Daye posted a blog entry
Brand Naming: Context Counts
“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your...
“Naming a company Google or Squidoo or Blueturnip in the dot-com world isn’t weird. It’s the equivalent of naming your...
martinjohnbishop shared an item
The Cadillac of Brand Naming
It’s the Cadillac of crossovers,” said the adsfrom Cadillac as it introduced its SRX vehicle for 2010. No longer is Cadillac merely a century-old brandname. Over time, it’s also become a rhetorical device. Consider these...
It’s the Cadillac of crossovers,” said the adsfrom Cadillac as it introduced its SRX vehicle for 2010. No longer is Cadillac merely a century-old brandname. Over time, it’s also become a rhetorical device. Consider these...
13 days ago
Google Reader
| Topics: Naming, Steve Rivkin, Ben Zimmer, Branding | Add google reader to your profile
Google Reader
| Topics: Naming, Steve Rivkin, Ben Zimmer, Branding | Add google reader to your profileDerrick Daye posted a blog entry
The Cadillac of Brand Naming
It’s the Cadillac of crossovers,” said the ads from Cadillac as it introduced its SRX vehicle for 2010. No longer is...
It’s the Cadillac of crossovers,” said the ads from Cadillac as it introduced its SRX vehicle for 2010. No longer is...
Derrick Daye posted a blog entry
The Cadillac of Brand Naming
It’s the Cadillac of crossovers,” said the ads from Cadillac as it introduced its SRX vehicle for 2010. No longer is...
It’s the Cadillac of crossovers,” said the ads from Cadillac as it introduced its SRX vehicle for 2010. No longer is...
martinjohnbishop shared an item
December Linkfest
Didn't get everything on your Chanukah list? Haven't received any Festivus invitations? Cheer up: I have goodies to spare.First course, more year-end lists:The Guardian (U.K.) selects its "Noughtyisms," a year-by-year list of the...
Didn't get everything on your Chanukah list? Haven't received any Festivus invitations? Cheer up: I have goodies to spare.First course, more year-end lists:The Guardian (U.K.) selects its "Noughtyisms," a year-by-year list of the...
14 days ago
Google Reader
| Topics: Brand of the..., Branding, Clients, Creativity | Add google reader to your profile
Google Reader
| Topics: Brand of the..., Branding, Clients, Creativity | Add google reader to your profilemartinjohnbishop shared an item
Fix the Product, Then the Perception
Business is off 40%. You lost $9 million last year, compared with a $7 million profit the year before. Average age of your customers is up to 73, from 68 a decade ago. It was definitely time for a makeover at Elderhostel Inc., the venerable...
Business is off 40%. You lost $9 million last year, compared with a $7 million profit the year before. Average age of your customers is up to 73, from 68 a decade ago. It was definitely time for a makeover at Elderhostel Inc., the venerable...
15 days ago
Google Reader
| Topics: Naming, Steve Rivkin, Branding, Elderhostel | Add google reader to your profile
Google Reader
| Topics: Naming, Steve Rivkin, Branding, Elderhostel | Add google reader to your profile
Koesna posted a blog entry
Help With Naming A New Bookstore. What Is Sold Is Electronic Books-study Guides-games-magazines-notes&m…
The content is provided via web, e-readers, course management ANGEL suites, and kiosks. My company incorporates cost effective...
The content is provided via web, e-readers, course management ANGEL suites, and kiosks. My company incorporates cost effective...
15 days ago
Kusna.com - Let's share together
| Topics: Quality..., Booksstudy, Bookstore., Electronic
Kusna.com - Let's share together
| Topics: Quality..., Booksstudy, Bookstore., ElectronicDerrick Daye posted a blog entry
Fix the Product, Then the Perception
Business is off 40%. You lost $9 million last year, compared with a $7 million profit the year before. Average age of your...
Business is off 40%. You lost $9 million last year, compared with a $7 million profit the year before. Average age of your...
Derrick Daye posted a blog entry
Fix the Product, Then the Perception
Business is off 40%. You lost $9 million last year, compared with a $7 million profit the year before. Average age of your...
Business is off 40%. You lost $9 million last year, compared with a $7 million profit the year before. Average age of your...
martinjohnbishop shared an item
Brand Naming: Get it Right or Get Forgotten
On my first real job (at General Electric in Schenectady,N.Y.) I noticed a consistent advertiser in the electrical publications with anunusual name.A company selling wire and cable was called"Crapo." Presumably pronounced Cray-po...
On my first real job (at General Electric in Schenectady,N.Y.) I noticed a consistent advertiser in the electrical publications with anunusual name.A company selling wire and cable was called"Crapo." Presumably pronounced Cray-po...
18 days ago
Google Reader
| Topics: Naming, Branding, Bud Light, Budweiser | Add google reader to your profile
Google Reader
| Topics: Naming, Branding, Bud Light, Budweiser | Add google reader to your profile
SteveWoodruff posted a blog entry
Building your Small Business
So, you have (or are starting) a small business. Now the big challenges are: How do I do this right? and, How do I get...
So, you have (or are starting) a small business. Now the big challenges are: How do I do this right? and, How do I get...
Derrick Daye posted a blog entry
Brand Naming: Get it Right or Get Forgotten
On my first real job (at General Electric in Schenectady, N.Y.) I noticed a consistent advertiser in the electrical...
On my first real job (at General Electric in Schenectady, N.Y.) I noticed a consistent advertiser in the electrical...
Derrick Daye posted a blog entry
Brand Naming: Get it Right or Get Forgotten
On my first real job (at General Electric in Schenectady, N.Y.) I noticed a consistent advertiser in the electrical...
On my first real job (at General Electric in Schenectady, N.Y.) I noticed a consistent advertiser in the electrical...
Dougal Campbell posted a blog entry
Suggestion: WordPress Option Namespacing
I happened to be poking around in my database a while ago, particularly in the WordPress ‘options’ table for this...
I happened to be poking around in my database a while ago, particularly in the WordPress ‘options’ table for this...
Benjie posted a blog entry
The use of Power and its Responsibility
There are a lot of views regarding the use of POWER. For most people, they view power as the ability to influence, manipulate...
There are a lot of views regarding the use of POWER. For most people, they view power as the ability to influence, manipulate...
XNet bookmarked a link
43 days ago
Delicious
| Topics: generator, domain, inspiration, company | Add delicious to your profile
Delicious
| Topics: generator, domain, inspiration, company | Add delicious to your profile
Travis G shared an item
Supreme Court refuses to hear Redskins' naming case
The Supreme Court on Monday declined to revive a lawsuit on behalf of Native American activists who claimed that the Washington Redskins' team name is so offensive that it does not deserve trademark protection.
The Supreme Court on Monday declined to revive a lawsuit on behalf of Native American activists who claimed that the Washington Redskins' team name is so offensive that it does not deserve trademark protection.
Derrick Daye posted a blog entry
Brand Naming and Acronyms
An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women's Army Corps), or formed by...
An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women's Army Corps), or formed by...
Derrick Daye posted a blog entry
Brand Naming and Acronyms
An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women's Army Corps), or formed by...
An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women's Army Corps), or formed by...
Derrick Daye posted a blog entry
The Language Of Brand Names
Names not just "are," they "do." As a part of language, names identify a business or brand, but also subtly suggest certain...
Names not just "are," they "do." As a part of language, names identify a business or brand, but also subtly suggest certain...
Derrick Daye posted a blog entry
The Language Of Brand Names
Names not just "are," they "do." As a part of language, names identify a business or brand, but also subtly suggest certain...
Names not just "are," they "do." As a part of language, names identify a business or brand, but also subtly suggest certain...
martinjohnbishop shared an item
To Verb, or Not to Verb?
"One thing we're sure about," my client told me, "is that we want our new name to be used as a verb." He and his team had already rejected several internally developed names because they weren't "verbable" enough.I...
"One thing we're sure about," my client told me, "is that we want our new name to be used as a verb." He and his team had already rejected several internally developed names because they weren't "verbable" enough.I...
Derrick Daye posted a blog entry
Uniting Naming and Promotion
X-13D? What kind of name is that for something you pop into your mouth? Doritos turned naming conventions upside down with its...
X-13D? What kind of name is that for something you pop into your mouth? Doritos turned naming conventions upside down with its...
Derrick Daye posted a blog entry
Uniting Naming and Promotion
X-13D? What kind of name is that for something you pop into your mouth? Doritos turned naming conventions upside down with its...
X-13D? What kind of name is that for something you pop into your mouth? Doritos turned naming conventions upside down with its...
Derrick Daye posted a blog entry
When The Name You Want Is Taken
You've just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, "Let's move...
You've just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, "Let's move...
Derrick Daye posted a blog entry
When The Name You Want Is Taken
You've just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, "Let's move...
You've just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, "Let's move...
paulrutherford posted a blog entry
Bridging the Gap
We’re all familiar with the happily married man who suddenly takes off with a bright young thing half his age. Or the...
We’re all familiar with the happily married man who suddenly takes off with a bright young thing half his age. Or the...
Derrick Daye posted a blog entry
China Embracing English Names
Go global, young man. That was the advice from Harvard’s Theodore Levitt when his seminal article, "The Globalization of...
Go global, young man. That was the advice from Harvard’s Theodore Levitt when his seminal article, "The Globalization of...
Derrick Daye posted a blog entry
China Embracing English Names
Go global, young man. That was the advice from Harvard’s Theodore Levitt when his seminal article, "The Globalization of...
Go global, young man. That was the advice from Harvard’s Theodore Levitt when his seminal article, "The Globalization of...
Queen Bee bookmarked a link
How To Name Your Blog
For those who wish to get started on blogging, whether it be to make money or to keep in touch with family and friends, trying to figure out what to name your blog can be one of your biggest challenges. I have an easy solution to what many fin
For those who wish to get started on blogging, whether it be to make money or to keep in touch with family and friends, trying to figure out what to name your blog can be one of your biggest challenges. I have an easy solution to what many fin
Angelina posted a blog entry
Funniest car names
Funniest car names list is available here. Top 10, top 20, even top 30 funniest names are shred here not only for you to laugh,...
Funniest car names list is available here. Top 10, top 20, even top 30 funniest names are shred here not only for you to laugh,...
74 days ago
Cars, Fast Cars, Cool Cars, Sports Cars, Wallpaper, Mini Cooper, Gasoline, Girls
| Topics: Car Names, Car, Cars, funniest
Cars, Fast Cars, Cool Cars, Sports Cars, Wallpaper, Mini Cooper, Gasoline, Girls
| Topics: Car Names, Car, Cars, funniest
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