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Topic: Monitization

New with Topic: Monitization


Marc Porcelli
Marc Porcelli posted a blog entry
Google Ad Manager, Importance of Metrics Measurment, Social Media ROI
Google Ad Manager which has been in beta since March went live yesterday. Some of the key features include Ad Manger...
 
Marc Porcelli
Marc Porcelli posted a blog entry
CAPTCHA, Azoogle & comScore, and Friendster’s OpenSocial
Many users are familiar with CAPTCHA, but did you know it is used for more than just verification? Azoogle (my employer) has...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing, Monday, July 14, 2008
Emerging media growth slowdown ahead by Helen Leggatt | Bizreport.com. “The growth in emerging media is slowing in...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing | Friday, July 11, 2008
Internet Bigcos - How The Market Sees Them by Bernaard Lunn | ReadWriteWeb.com. “In this post we provide data that...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing | Thursday, July 10, 2008
Yahoo And Turner In Sports Ads And Content Deal by Joseph Weisenthal | PaidContent.org. “Turner Broadcasting will...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing | Wednesday, July 9, 2008
Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing by Joe Mandese | MediaPost.com. “Warning...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing | Tuesday, July 2, 2008
The Worst IPO Market on Record? By Spencer E. Ante | BusinessWeek.com. “The first half of 2008 was dismal for...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing | July 1, 2008
CBS Completes CNET Purchase, Broadens CBS Interactive Biz Unit MediaBuyerPlanner.com “CBS has completed its $1.8 billion...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News | Monday, June 30, 2008
Online ad spend growing at “phenomenal rate” By Helen Leggatt | BizReport.com. “Ten percent of all...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing | Saturday, June 21, 2008
Which SVP At Yahoo Quit Today? By Michael Arrington | Techcrunch.com. “The Yahoo resignation parade is getting so...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing | Friday, June 20, 2008
Brought to You by . . . Anyone? By Peter Whoriskey | The Washington Post. “One of the nation’s leading...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing | Thursday, June 19, 2008
Web use at work can be constructive, study says By Associated Press | Cnn.com. “It’s no secret that people...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing | Wednesday, June 18, 2008
5 ways to ruin your industry reputation By Sean Cheyney | iMediaConnection.com. “Why is it that some people appear...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing | Tuesday, June 16, 2008
Hydra Network Debuts Transparent CPA Network By Tameka Kee | MediaPost.com. “Cost-per-acquisition (CPA) ad network...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing | Wednesday June 11, 2008
A new flavor of Google Trends By Heej Hwang | Google. “The latest version of Google Trends is now live! If...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing Tuesday June 10, 2008
Spoof Ads run in Philly.com, Rummaging through the internet, The ad network business not doing so bad, YoutTube Monitization,...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Monday, June 9 2008
Our New Social Media Deals Report: Charting VC and M&A Deals Over the Last Year, Slide Now Working More For Quality Than...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Sunday June 8, 2008
Today In Online Marketing News – Sunday June 8, 2008Google Search Ads Rile Its Big Customers By Emily Steel | The Wall...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Tuesday June 3, 2008
The Fork in the Road for Social Media By Bernard Lunn | ReadWriteWeb.com. “Social networking is at a major fork in...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Friday May 30, 2008
How to Fill the Talent Gap By Douglas A. Ready and Jay A. Conger | MIT Sloan Management Review. “It’s no...
98 days ago Marc Porcelli | Topics: Code, Creatives, Legal, Monitization
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Wednesday May 28, 2008
Web users ‘getting more ruthless’ BBC News. Web users are getting more ruthless and selfish when they go online,...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Friday May 23, 2008
Here are some of the articles that caught my attention today: Friday May 23, 2008. Microsoft Offers Rebates to Shoppers...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Thursday May 22, 2008
Here are some of the articles that caught my attention today: Thursday May 22, 2008. Facebook execs explain profile redesign...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Tuesday, May 6, 2008
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008.The X Factor: The risky business of ad...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Thursday, April 24, 2008
Here are some of the articles that caught my attention today: Thursday, April 24, 2008 Engagement is great, but show me the...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Wednesday, April 23, 2008
Here are some of the articles that caught my attention today: Wednesday, April 23, 2008. A Nosedive for Netflix by Arik...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Monday, April 21, 2008
Here are some of the articles that caught my attention today: Monday, April 21, 2008Online Advertising Is a Lagging Indicator...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Today In Online Marketing News – Monday April 14, 2008
Here is an article that caught my attention today: Monday April 14, 2008The Internet Runs on Ad Billions by Randall...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Online Privacy: The Network Advertising Initiative (NAI) And The FTC
Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT)....
 
Marc Porcelli
Marc Porcelli posted a blog entry
Agencies Look To Engage Consumers – A Recap From Agency Executives
Ok, so I have been on an “engagement” kick lately. What better than to look at how the big spenders, the agencies are...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Phorm Is Not Alone, NebuAd Discusses ISP Data Sensitivities
There has been so much talk about Phorm and privacy concerns in the UK, but over here in the United States it’s been fairly...
 
Marc Porcelli
Marc Porcelli posted a blog entry
Google To Sell Performics Search Marketing Optimization Business
With the acquisition of the DoubleClick Performics there has been a lot of conversation in the blogsphere about Google owning a...
 
Marc Porcelli
Marc Porcelli posted a blog entry
ISP Targeting Ad Company Phorm Gets Targeted
Phorm, which is an ISP targeted advertising company in the UK, is looking to expand into the US market. The New York Times last...