Topic: Mktg. Troubleshooting
New with Topic: Mktg. Troubleshooting
MaryS posted a blog entry
It’s Not Tiger Woods’ Fault
I couldn’t care less with whom Tiger Woods sleeps…of course, I feel badly for his wife…but ultimately his...
I couldn’t care less with whom Tiger Woods sleeps…of course, I feel badly for his wife…but ultimately his...
MaryS posted a blog entry
What A Vet Can Teach High-Tech Marketers
She uses technology as a tool to deliver a benefit. She makes sure you understand what’s happening and why. She...
She uses technology as a tool to deliver a benefit. She makes sure you understand what’s happening and why. She...
MaryS posted a blog entry
Counter-Intuitive Marketing
I’m prejudiced (since I love dead-tree publishing in all its forms)…but…as Elissa Altman notes, “it is...
I’m prejudiced (since I love dead-tree publishing in all its forms)…but…as Elissa Altman notes, “it is...
MaryS posted a blog entry
Why I Love Reading The Dead Tree Newspaper
I don’t have to turn anything on. I never have to worry about the connection being down.If I drop it, I’ve not...
I don’t have to turn anything on. I never have to worry about the connection being down.If I drop it, I’ve not...
MaryS posted a blog entry
Fail Faster!
Well, is that title depressing or what? Yet, if you’re going to fail – the faster you do it, the sooner you can...
Well, is that title depressing or what? Yet, if you’re going to fail – the faster you do it, the sooner you can...
MaryS posted a blog entry
Sad, Bad PR
Following on my recent post, “PR” is dead. Long Live People. I decided to try to be considerate,...
Following on my recent post, “PR” is dead. Long Live People. I decided to try to be considerate,...
12 days ago
Mary’s Blog
| Topics: Emarketing, Entrepreneur Sanity..., Mind Candy & Brain..., Mktg....
Mary’s Blog
| Topics: Emarketing, Entrepreneur Sanity..., Mind Candy & Brain..., Mktg....MaryS posted a blog entry
Maybe We DO Need to Re-Invent the Wheel
Regular readers know I’m a big proponent of “good enough is sometimes good enough”and innovation for...
Regular readers know I’m a big proponent of “good enough is sometimes good enough”and innovation for...
15 days ago
Mary’s Blog
| Topics: Biz Dev Tips &..., Entrepreneur Sanity..., Mind Candy & Brain..., Mktg....
Mary’s Blog
| Topics: Biz Dev Tips &..., Entrepreneur Sanity..., Mind Candy & Brain..., Mktg....MaryS posted a blog entry
“Staying In Business Sale”
Amidst all the economic doom and gloom – saw this sign at a small auto/truck dealer somewhere in fly-over country, during...
Amidst all the economic doom and gloom – saw this sign at a small auto/truck dealer somewhere in fly-over country, during...
17 days ago
Mary’s Blog
| Topics: Entrepreneur Sanity..., Mind Candy & Brain..., Mktg...., Ramblings
Mary’s Blog
| Topics: Entrepreneur Sanity..., Mind Candy & Brain..., Mktg...., RamblingsMaryS posted a blog entry
What’s Behind The Aol. Logo?
AOL – um, Aol. – just unveiled their new logo (which will have changing backgrounds, such as the cute fish). Some...
AOL – um, Aol. – just unveiled their new logo (which will have changing backgrounds, such as the cute fish). Some...
MaryS posted a blog entry
“PR” Is Dead! Long Live People
“Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell...
“Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell...
24 days ago
Mary’s Blog
| Topics: Entrepreneur Sanity..., Mind Candy & Brain..., Mktg...., Ramblings
Mary’s Blog
| Topics: Entrepreneur Sanity..., Mind Candy & Brain..., Mktg...., RamblingsMaryS posted a blog entry
Laying Track As The Train Is Running
I’m working on a screamin’ fast track $oftware development project for a client, as in: First meeting with software...
I’m working on a screamin’ fast track $oftware development project for a client, as in: First meeting with software...
MaryS posted a blog entry
Web-Way Robbery (Rebates & More!)
Many people are still leery about doing business on the Web, with some justification. “I don’t want to give my info...
Many people are still leery about doing business on the Web, with some justification. “I don’t want to give my info...
MaryS posted a blog entry
Why Isn’t Somebody Else Doing It?
…if it’s such a great and obvious idea? This is one of those pesky investor questions frequently asked of would-be...
…if it’s such a great and obvious idea? This is one of those pesky investor questions frequently asked of would-be...
MaryS posted a blog entry
Customers Are SO Annoying!
You know – times are tough, and the economy is hurting a lot of good biz owners. However, I can’t help but think...
You know – times are tough, and the economy is hurting a lot of good biz owners. However, I can’t help but think...
MaryS posted a blog entry
Customer Value Is A Moving Target.
“Value” is a constantly moving target. It depends not only on the person, but the time, mood, need and context. ...
“Value” is a constantly moving target. It depends not only on the person, but the time, mood, need and context. ...
MaryS posted a blog entry
Would You Do Biz with BobJack258@aol.com?
“When I get an email from an AOL address, I begin worrying before I open it that the question will be completely clueless,”...
“When I get an email from an AOL address, I begin worrying before I open it that the question will be completely clueless,”...
MaryS posted a blog entry
The Kevin Bacon Marketing Method
“Our target market is the Fortune 500.”“We’ll target industry leaders.”Both of these tired...
“Our target market is the Fortune 500.”“We’ll target industry leaders.”Both of these tired...
41 days ago
Mary’s Blog
| Topics: Biz Dev Tips &..., Entrepreneur Sanity..., Mind Candy & Brain..., Mktg....
Mary’s Blog
| Topics: Biz Dev Tips &..., Entrepreneur Sanity..., Mind Candy & Brain..., Mktg....MaryS posted a blog entry
Still Thinking About Social Media? (What’s that?)
Funny how things work. In doing research for a product launch plan for a software client – I’m ending up in all...
Funny how things work. In doing research for a product launch plan for a software client – I’m ending up in all...
MaryS posted a blog entry
You Can’t Force People (Customers) To Love You
No, no, I’ve not degenerated into giving dating (or life coaching) advice here. But, building a customer relationship...
No, no, I’ve not degenerated into giving dating (or life coaching) advice here. But, building a customer relationship...
MaryS posted a blog entry
Are You (Really) Developing A Product?
…or are you playing with an idea?Of course, you need an idea before you can have a product…but you can patent...
…or are you playing with an idea?Of course, you need an idea before you can have a product…but you can patent...
MaryS posted a blog entry
What Does Your Sign Say?
Last weekend, friends and I went to a home expo. There was LOTS of signage – screamin’ colors, big letters,...
Last weekend, friends and I went to a home expo. There was LOTS of signage – screamin’ colors, big letters,...
MaryS posted a blog entry
Are You Sending People to Your Competitor?
I admit – I’m addicted to Google. Instead of digging through files, the phone book, or my own contact list –...
I admit – I’m addicted to Google. Instead of digging through files, the phone book, or my own contact list –...
MaryS posted a blog entry
Losing a Loyal Customer For $104
I was with Geico for over 21 years. I paid my bill (usually in full, no payment plan); I had one claim in over two decades;...
I was with Geico for over 21 years. I paid my bill (usually in full, no payment plan); I had one claim in over two decades;...
MaryS posted a blog entry
Creating Customer Loyalty for Only 44 Cents
Last Wednesday I woke up and realized I really, really, really needed a haircut RIGHT NOW (one day the hair is fine; the next I...
Last Wednesday I woke up and realized I really, really, really needed a haircut RIGHT NOW (one day the hair is fine; the next I...
52 days ago
Mary’s Blog
| Topics: Entrepreneur Sanity..., Mind Candy & Brain..., Mktg...., Ramblings
Mary’s Blog
| Topics: Entrepreneur Sanity..., Mind Candy & Brain..., Mktg...., RamblingsMaryS posted a blog entry
“I KNOW marketing. I’m a graphics designer!”
This is a direct quote from a conversation I had recently with a young designer (you’ll have to imagine the...
This is a direct quote from a conversation I had recently with a young designer (you’ll have to imagine the...
MaryS posted a blog entry
“FREE!” Web Flim-Flam
A friend asked my advice about a web developer pitching a low-cost “blog-friendly” web site. The price ($897.00)...
A friend asked my advice about a web developer pitching a low-cost “blog-friendly” web site. The price ($897.00)...
MaryS posted a blog entry
But Facebook Doesn’t HAVE Any Customers.
CNN: Facebook’s Mounting Customer Service Crisis Apparently last week, FB had some technical problems. I didn’t...
CNN: Facebook’s Mounting Customer Service Crisis Apparently last week, FB had some technical problems. I didn’t...
MaryS posted a blog entry
Monday’s Facebook Forecast: Sunny with A Hint of Depression
NYT: Is It a Day to Be Happy? Check the IndexFacebook, the social networking Web site, has developed a happiness index based...
NYT: Is It a Day to Be Happy? Check the IndexFacebook, the social networking Web site, has developed a happiness index based...
66 days ago
Mary’s Blog
| Topics: Emarketing, Entrepreneur Sanity..., Mind Candy & Brain..., Mktg....
Mary’s Blog
| Topics: Emarketing, Entrepreneur Sanity..., Mind Candy & Brain..., Mktg....MaryS posted a blog entry
Eating Their Children at Conde Nast
The results are in and Gourmet is out. As a long-time subscriber, I’m both disappointed and perplexed. The magazine has...
The results are in and Gourmet is out. As a long-time subscriber, I’m both disappointed and perplexed. The magazine has...
MaryS posted a blog entry
Creative (& Terrible) Web Sites
I’m going way out on the limb here (okay, maybe not so much) and state for the record that most web sites are absolutely...
I’m going way out on the limb here (okay, maybe not so much) and state for the record that most web sites are absolutely...
MaryS posted a blog entry
The World’s Leading Provider Of Premier, Innovative Mediocrity!
Jeffrey Eisenberg’s question on FB this a.m. ” Do marketers have to lie when they’re employed by mediocre...
Jeffrey Eisenberg’s question on FB this a.m. ” Do marketers have to lie when they’re employed by mediocre...
MaryS posted a blog entry
“All 800 Numbers Are Local.”
???? This is the response from a Qwest call center rep when I asked for a local number. (It was very obvious the four times I...
???? This is the response from a Qwest call center rep when I asked for a local number. (It was very obvious the four times I...
MaryS posted a blog entry
‘Tooni Musing - Are Men Necessary?
(Recommended from my bookshelf: Is Sex Necessary? By James Thurber and E. B. White, first published in 1929, with illustrations...
(Recommended from my bookshelf: Is Sex Necessary? By James Thurber and E. B. White, first published in 1929, with illustrations...
MaryS posted a blog entry
The Never-Ending, Always New Stupid Brand Tricks
Cable channel SciFi is now - TA-DA! - SyFy. *Sigh* Why? Well, apparently they wanted to be less geeky and appeal more to a...
Cable channel SciFi is now - TA-DA! - SyFy. *Sigh* Why? Well, apparently they wanted to be less geeky and appeal more to a...
MaryS posted a blog entry
“$5 A Dozen”
A friend and his wife went to the local farmer’s market. They love fresh produce; they want to buy from the local...
A friend and his wife went to the local farmer’s market. They love fresh produce; they want to buy from the local...
