@LeighFazzina To move beyond just having a presence on different social networks-overarching strategies. Also measurement. #solopr

Reading Measurement of reflection coefficient in microstrip transmission line - My dads book. #proud

how did I miss that one? RT @shonali: @amberportercox @Jillfoster Not to forget @kdpaine = measurement #goddesseswhorawk

RT @DigitalRoyalty: My interview with D. Garland @TheRiseToTheTop http://bit.ly/20nvbJ Social media endorsements, measurement & future of SM

@lizzharmon I think a churn rate number would be a better measurement of FB numbers. The same goes for any of the SM sites.

RT @Bournesocial: @sysomos The Radian6 vs. SM2 Death Match. Social Media Monitoring & Measurement compared http://bit.ly/4irKdz

IAB Engage: UKOM measurement system details revealed - Brand Republic News - Brand Republic
Great, another paper tiger "measurement" system. TGI online ahoy!

You Don’t Need a Social Media Strategy « BrandTwist
You don’t need a social media strategy.You need a brand building strategy.

Sweet Plaited Leatherette Shoulder Bag 10908454:  Materials Leatherette Shell Polyester Lining Measurement.. http://bit.ly/3d5QhD

The measurement/celebration of follower count is tired & meaningless. A true indicator of engagement efficacy is Retweet+Reply volume.

SNCR will host a workshop w/Katie Paine, "queen of measurement" tomorrow night at Cohn & Wolfe in San Francisco. Reg at http://tiny.cc/yJYnB

@emalee7 I did a session on measurement yesterday, did you attend that or any of @kdpaine's?

off to Est today for lunch with IBM about social media analytics or measurement or something. @Stilgherrian will be there & others.

@barrymoltz Given all the damn debate about ROI and measurement, I'd dispute that.

5 Social Marketing Metrics Brands Should Measure : By Aaron Strout : All About ROI (formerly Catalog Success)
five metrics that all brands should consider when evaluating the performance of their social marketing programs:

Where Measurement Falls Short | Altitude Branding, Amber Naslund - the gray area of SM measurement http://ff.im/-bg62J

If improved brand recognition is a factor, could that mean that fans and followers would be a good impact measurement? #sm33

RT @listorious Analytics And Measurement Twitter List by Sean Power on Listorious http://bit.ly/1L5R5W

Top Social Media Monitoring & Measurement Posts of the Week > http://is.gd/4Rawv

Fantastic breakdown of social media ROI by @kdpaine: http://bit.ly/3ujGwV "The end of measurement as we know it" (link via @leeodden)

The Week Magazine Guarantees Effectiveness of Ads - NYTimes.com
The Week will measure ad effectiveness by using the research service Vista, from Affinity. Vista will measure “recall” — whether consumers in its focus groups remember seeing a certain ad in the magazines where it runs.

Katie is right on target here. RT @sonnygill: PRSA09 - SM Measurement, @kdpaine on establishing ROI: http://bit.ly/2Jskbu

The Myth of the “Last Click”
Before we get to how this revelation affects social media efforts, let’s back up a second for a little context. When evaluating return on a marketing investment, most marketers look at a “conversion funnel” of 14 days, at most. More often, they...

RT @JimZiegler 'AVERAGE' is the measurement so we can know where 'SUCKS' starts - So very true!

@jasonmoffatt LMAO seriously, I'd bet the drug dealers know more about fractions and measurement then half her senior class

@jweekes Unfortunately that's often the case, keep trying to get the conversation back to measurement but think ppl find it hard to separate

conversation about conversion measurement with Phil Peterman with Paula Deen Enterprises #geekend