Social media measurement: a 10-step guide | Blog | Econsultancy
The following pointers on social media measurement and social media metrics should help you prove that there are lots of things to measure, and can help you outline what the likely effects on the business are likely to be. Good luck!

Great Q: RT @kdpaine coming up on the end of the decade, what do you think are the most sig. measurement devs. of the last #10yrsofmetrics?

@kdpaine sorry! on the positive side, I think, is that more people have some understanding of the measurement "process" #10yrsofmetrics

New climate change measurement agreement signed http://bit.ly/67hYTO #UN #news

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources http://ff.im/cIvtL

RT @MediaMiser: MediaMiser's Dec. Measurement Newsletter is on its way out today! Are you signed up? http://eepurl.com/cQof

Tires for the Benz on the way, need to pull a brake rotor for measurement before finding new ones. Hard finding 14 inchers at a good price

Measuring maturity http://bit.ly/4Xzt2I - just re-read this brilliant post by @markgould13 on the stages of measurement

Defining Social Media R.O.I. Once And For All: It’s all about the Benjamins.
Time to bring this post back for a second round.This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group, consider becoming a part of it.)Today’s video is...

Measure, But Measure Wisely
Two things recently got me thinking about using measurement and metrics.  The first was a post by Bertrand Duperrin who pointed out that just because we don’t want to or don’t measure something doesn’t mean that it can’t or shouldn’t be...

hey @twofourseven! wasn't at measurement camp, stacked :( if I can confirm tomo that I was taken for a ride, I won't be keeping it quiet.

Measure, But Measure Wisely
"Measurement and metrics tracking is not a decision-making tool. It is a performance indicator. The numbers neither know what you are trying to achieve nor are they the only factor in understanding performance. Do not use them that way – it is...

RT @TheCR How to use measurement: Measure, But Measure Wisely: http://bit.ly/8Tuaui

TiVo chief talks up TV measurement offer http://post.ly/Ea4R

RT @SueOnTheWeb: RT @TheCR: How to use measurement: Measure, But Measure Wisely: http://bit.ly/8Tuaui

@WOMDavid HubSpot is different, not better. Marketing analytics to measure leads & sales, plus lead mgmt/nurturing, not pure SM measurement

HOW TO: Manage Successful Social Media Promotions
With holiday shopping in full swing, social shopping is already making a big impact. Data from Hitwise shows that downstream traffic to the Retail 500 coming from both FacebookFacebookFacebook and TwitterTwitterTwitter increased 36% and 15% respectively...

Defining Social Media R.O.I. Once And For All: The action-reaction-return narrative
Time to bring this post back for a second round.This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group, consider becoming a part of it.)Today’s video is...

New Blog Post: Social Media Marketing Measurement for 2010 http://bit.ly/53fYh0

@thomduggan Yes, we have stats but the measurement of LMS usage is a notoriously inexact 'science' #ascilite09

Survey Shows Disconnect Between the Strategic Value and Measurement of Sustainability http://j.mp/4OEGPD

If you are at #seschi & want 2 learn about Social Media Strategy & Measurement & see our new tool come to our session at 4:15 in room 5!

@KathyHerrmann That's exactly what I'm getting at. Applying other notions of measurement here.

Social Media Marketing Measurement for 2010 http://bit.ly/8ZNSxy (Actionable Items, Not Just Speculation)

@JPmicek btw - you used $ as the measurement of reaching potential - so I didn't focus on $, I disagreed with your summation of potential.

how to define a business strategy
Business Objectives – I want to be awesome, too, but… remember the difference between goals and objectives? Objectives should be measurable and objectives should be stated BEFORE anything is enacted. Your objectives define the desired future for...

@MikeMcCready ROI is just ONE measurement. Lots of others have value, too, depending on what your aims are.