@MitchWagner I'd say that is "going with the gut." Gut measurement has individually determined ROI.

Microsoft, Nielsen Track Xbox Live Ads - Forbes.com
"What we expect to get is concrete metrics that tell us both audience size and engagement in the programming as well as the advertising," says Mark Kroese, a general manager at Xbox Live. Advertisers can purchase 15-to-30-second spots on...

Nielsen to Measure Effectiveness of Advertising on Xbox Live Interactive TV Show, "1 vs. 100 Live" | InteractiveTV Today
"The Xbox Live advertising group has teamed up with the Nielsen Company to launch a pilot test, beginning with Season 2 of "1 vs. 100," to obtain content, channel and ad-specific metrics and identify who was playing the game and saw a...

@Mexikinda Perhaps Imperial tickets are still available (insert awful measurement joke here)

5 Whys Jog Actionable Listening
I can pay to listen. I can listen for free. I can “monitor,” even. I can pay others to listen for me. I can lurk. I can engage.There have been some great posts on the tools for listening. The list for both paid tools and free tools is...

#EBG 500 FACEBOOK B Chandlee launching Nielsen Return on investment measurement in Europe in January (via @jfcaillard)

Today is all about measurement. Tedious, but a necessary evil.

2day FREE Webinar Interactive Attribution: Last Click Measurement Is Dead. Now wht? http://bit.ly/7tCUM9 w/ @ClickZ @Forrester @ClearSaleing

RT @TheSalesMatrix: Look for live tweeting during Dec 2nd @1 pm EST. Ongoing Measurement of the Success of Your Strategy. Using #TSMwebinar

Social Marketing... Social Media in 2010: A Focus on Strategy & Measurement: As people have adopted social media, c... http://bit.ly/6KnN84

http://bit.ly/3m8kkm Social Media in 2010: A Focus on Strategy & Measurement: In 2009 w.. http://bit.ly/5SH3Av

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RT @Jessica_Barton Social Media in 2010: A Focus on Strategy & Measurement http://bit.ly/890UAG

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Why would you go the extra miles for people who don't have a measurement?

The Impact of Blogging on Inbound Marketing
Companies that blog have far better marketing results, according to a recent HubSpot study. Data showed that blogging regularly yielded 55% more website visitors, 97% more inbound links and 434% more indexed pages, which further enhance SEO results. This...

Keeping Score with Social Media Marketing and Measurement: Three Things to Consider Before Getting Started (comScore Voices)
Enabling quality conversation (ranked on a ten point scale) with my consumers? Check. Possessing pass-along value that inspires influencers to inspire others about my core brand message, directly relatable to product sales? Check. The fundamental...

tweet cloud
Generate a tag cloud from your tweets.

MustExist | What Twitter lists say about you?
Discover what tags people use when putting you on a Twitter List.

42 Top Social Media Tips And Tools in 6 Different Areas of Concentration:1. Analytics/Measurement 2. Blogging... http://bit.ly/6nnhpx

Everything defies measurement and tracking. Everything, REALLY, and especially Twitter: http://bit.ly/5CWdDe

@turtlemoose now you'll probably always remember that measurement! I look forward to project photos