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Topic: Marketing Wizards Alliance

New with Topic: Marketing Wizards Alliance


Katie L
Katie L posted a blog entry
Marketing Speaker Predicts The Rise of the Direct Marketing Era
Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from...
 
Katie L
Katie L posted a blog entry
Cyber Monday Email Spike & Dive
Email marketing is bound to set records for emails sent on Cyber Monday, the Monday after Thanksgiving, but it is likely to...
 
Katie L
Katie L posted a blog entry
Tricks With Gift Certificates…
There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those...
 
Katie L
Katie L posted a blog entry
Advertising is a messy, almost futile endeavor
A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store....
 
Katie L
Katie L posted a blog entry
Recession/Depression Prescription
I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this,...
 
Katie L
Katie L posted a blog entry
The End of the Branding Era
Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”I’m not saying...
 
Katie L
Katie L posted a blog entry
Crashing a Focus Group
Yes, it’s true. I crashed a focus group the other night. I say “crashed” because they typically don’t...
 
Katie L
Katie L posted a blog entry
Happy Birthday Little Recession…
Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant...