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Topic: Marketing & Strategy Innovation

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Futurelab
Futurelab posted a blog entry
The Night after Christmas
(You can listen listen to this holiday favorite as a podcast!)'Twas the night after Christmas, when all through the...
 
Futurelab
Futurelab posted a blog entry
Should We Revive Dying Brands and Companies? Or We’re Better off Creating New Ones? Does "The Circle of Life" Apply Here?
We make assumptions that it is the management team responsibility to extend or prolong the life of any companies even if they...
 
Futurelab
Futurelab posted a blog entry
Social Media as a Travel Tool during the Great Christmas Getaway
Like many people I will be travelling later today. Taking one of the last trains on Christmas Eve from London to the north of...
 
Futurelab
Futurelab posted a blog entry
Recession What Recession – Xmas Spending as Usual
The guys at Vox Pops have issued a free video showing interviews with people talking about their spending intentions this Xmas....
 
Futurelab
Futurelab posted a blog entry
Top 12 B2B Holiday Cards - with 62 More for Good Marketing Measure!
Guest Post by: Maria PergolinoDecember is the time for B2B companies to shine. This is because B2C companies have all the...
 
Futurelab
Futurelab posted a blog entry
5 Things I Wish for in 2010?
Wow what a year 2009 was? We got hit right in the face by the economic down turn and designers all over the world were falling...
 
Futurelab
Futurelab posted a blog entry
The Myth of the “SuperCorp”
I had lunch with a friend and fellow consultant last week. I was mentioning some impressive recent reading on innovation that I...
 
Futurelab
Futurelab posted a blog entry
Social Media as a Crisis Management Tool
I have a client who once said to me: “We want to use social media to attract more complaints”. This may seem an odd...
 
Futurelab
Futurelab posted a blog entry
Don Norman Believes Technology Comes First, User Needs Last. What?
Yep. That’s what Donald Norman (of Design of Everyday Things fame) wrote in his latest essay on his blog. You get the...
 
Futurelab
Futurelab posted a blog entry
What Were They Thinking?
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding...
 
Futurelab
Futurelab posted a blog entry
Some Learn from Mistakes, Others Don’t
In Managing by Mistakes, I wrote about the power of learning from mistakes. Some of the most successful individuals in...
 
Futurelab
Futurelab posted a blog entry
Is There Hope for Business after Copenhagen?
I've been trying over the past few days to find some Hopenhagen in Copenhagen — that is, to see some positive outcome to...
8 days ago Futurelab's Blog | Topics: climate..., CSR, energy, green
 
Futurelab
Futurelab posted a blog entry
Facebook Takes Rage Against the Machine to Christmas No.1
Guest Post by: Charlie OsmondRage Against the Machine (RATM) have just had their first UK Number 1. They got it thanks to an...
 
Futurelab
Futurelab posted a blog entry
Apple Is Pushing the Limits of "Interactivity" and Going 3D. Watch Out Nintendo!
Apple is going to push the limits of “interactivity” and planning to go 3D. Using a camera to detect a user's...
 
Futurelab
Futurelab posted a blog entry
FUTURELAB 100 – 2009
It’s that time of the year again where everyone makes lists and hitparades. We don’t do too many of them, yet the...
 
Futurelab
Futurelab posted a blog entry
Sports & Weather
If death and taxes are the two things on which we can depend in life overall, I'd like to suggest that the two media...
 
Futurelab
Futurelab posted a blog entry
Don’t let them tell You that TV Is Going out of Fashion
The latest data on multi-country TV viewing figures doesn’t support the view that watching the box is going out of...
 
Futurelab
Futurelab posted a blog entry
You Are What You Choose
Book Review: You Are What You Choose – The Habits of Mind that REALLY Determine How We Make Decisions, by Scott de Marchi...
 
Futurelab
Futurelab posted a blog entry
Where Do the 65+ Go Online
The secret is out. Most of them go nowhere and the rest go to just about the same place as you and me.According to the...
11 days ago Futurelab's Blog | Topics: Dick Stroud, grey, Nielsen, online
 
Futurelab
Futurelab posted a blog entry
MIT's Sixth Sense
This was one of the talks at TED earlier this year that got everyone talking about what the future of AR can look like. This...
12 days ago Futurelab's Blog | Topics: augmented..., David..., MIT, TED
 
Futurelab
Futurelab posted a blog entry
Designing Web Sites for Ageing Cavemen
As usual, Jakob Nielsen's December Alertbox newsletter contains some thought proving stuff.It is all about short-term memory...
 
Futurelab
Futurelab posted a blog entry
Trade-Off by Kevin Maney
Book Review – Trade-Off: Why Some Things Catch On, and Others Don’tMarketable business ideas often have two key...
 
Futurelab
Futurelab posted a blog entry
Should Banks Get into Virtual Currencies? I Want My Facebook Savings Account.
Facebook’s Gareth Davis said at the GamesBeat conference in San Francisco earlier this year that Facebook is...
 
Futurelab
Futurelab posted a blog entry
Calling the Season Now
It's ten days to Christmas and we're already two days into Hanukkah, so I'm ready to call the season's retail sales:The...
 
Futurelab
Futurelab posted a blog entry
Twitter Short Codes – Microsyntax
Hashtags emerged some time ago as a way for people to indicate keywords in their tweets, metadata if you like. Usage was...
 
Futurelab
Futurelab posted a blog entry
Language Creates Reality, Even in Business
One of the most fun aspects of blogging has been re-immersing myself in language. At work, language is just something you use;...
 
Futurelab
Futurelab posted a blog entry
Best Handheld Device of 2009
Thanks to AltNyttErFarlig for this, the best handheld of 2009.
14 days ago Futurelab's Blog | Topics: David..., newspaper, print, UK
 
Futurelab
Futurelab posted a blog entry
"Do You See What I See?: Visibility of Practices through Social Media"
Knowing that I was going to speak at two different events within a week of one another to distinctly different audiences...
 
Futurelab
Futurelab posted a blog entry
The Best Business Books of 2009
In the wake of the worst US economic catastrophe since the Great Depression, everybody realized this: Making money is harder...
 
Futurelab
Futurelab posted a blog entry
Cap and Trade: An Unserious Policy Framework for Humanity’s Most Serious Challenge – Part 1
In a few days in Copenhagen, world leaders will debate and, we hope, agree upon aggressive targets for humanity’s...
 
Futurelab
Futurelab posted a blog entry
It Impacts the Brand
I had the opportunity to talk with WPP's MediaCom and some of its clients in NYC earlier this week at one of its "Fast...
 
Futurelab
Futurelab posted a blog entry
Neuromarketing at Microsoft
Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to...
 
Futurelab
Futurelab posted a blog entry
Sex and Creativity. Is There a Connection? Study Shows Number of Sexual Partners Corresponds to Creative Output.
Creative people are fun. Creative people are likeable. But many creative minds are unorganized and sometimes deficient in...
 
Futurelab
Futurelab posted a blog entry
Copenhagen's Business (As Usual) Day
Friday was dubbed "Business Day" here in Copenhagen — a chance for the corporate community to come together to...
 
Futurelab
Futurelab posted a blog entry
What Wakes You Up? Men vs. Women
If you wanted to market a new cold and flu remedy intended to help suffering men and women get the rest they need, it might be...
 
Futurelab
Futurelab posted a blog entry
The Dirty (Open) Secret That Drives Technology Adoption - Pornography
Pornography is always a problem with today’s technology. I am not passing judgment but the easy access is causing some...
 
Futurelab
Futurelab posted a blog entry
First-time Scents Are Memorable
We know that smells can evoke memories – think Proust’s madeleine – but new research shows that first-time...
 
Futurelab
Futurelab posted a blog entry
Would You Become a Fan of a Brand on Facebook?
We posted a couple of weeks ago about Facebook fan pages and how more than a third of fan pages have fewer than 100 fans. There...
 
Futurelab
Futurelab posted a blog entry
10 Tips for Viral Marketers from a Military Propaganda Manual
Do you know that signature line from Henry Jenkins about how if it doesn't spread, it's dead?  Yes, well, this is the...
 
Futurelab
Futurelab posted a blog entry
Problems with Social Media Technologies
In the summer Hyper Happen’s Asi Sharabi wrote an anguished post about dealing with the output from social media...
 
Futurelab
Futurelab posted a blog entry
Design Unplugged Podcast 02: What Is Entertainment Design?
Just for this week only, we bring you our next podcast hot on the heels of our first. In this discussion Feng and I chatted...
 
Futurelab
Futurelab posted a blog entry
Loyalty Programs: Of Rats and Men
It seems like everyone has a loyalty program these days. Buy a cup of coffee, and you get a punch card that promises a free cup...
 
Futurelab
Futurelab posted a blog entry
16 Must-Read B2B Marketing Strategy Ebooks
B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels...
 
Futurelab
Futurelab posted a blog entry
Creating and Embracing a Social Media Culture (ConAgra Foods)
Last month, on Nov 10, 2009 the 7th blogwell session took place in sunny Atlanta, Ga. (this is meant to be a joke for I have...
 
Futurelab
Futurelab posted a blog entry
Design Unplugged Podcast 01: How Important Is Rendering in Design?
We had such a good response to the podcasts published during the Icsid world design congress, that I think I might turn this...
 
Futurelab
Futurelab posted a blog entry
Nobody Knows What's Going On
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding...
 
Futurelab
Futurelab posted a blog entry
Copenhagen Gets Down to Business
To start with the basics: I don't expect this week's United Nations Climate Change Summit, a.k.a. COP15, to produce much from...
21 days ago Futurelab's Blog | Topics: climate..., CSR, environment, green
 
Futurelab
Futurelab posted a blog entry
The Banking Industry Is at Its Industry Breakpoint. Industry Transformation Is Now in the Making.
We are finally reaching the end of the financial turmoil; it was bad but not as bad as anything close to the great depression....
 
Futurelab
Futurelab posted a blog entry
Another Glimpse into the Sausage Factory that Is Music Industry Accounting
I am fascinated by the music business and how it totes up dollars and cents owed to various parties that contribute to making...
 
Futurelab
Futurelab posted a blog entry
Friends With Benefits, and Other Data
I love how Razorfish makes all of the charts from its Feed report available zipped up in one convenient folder -- with all the...
24 days ago Futurelab's Blog | Topics: brands, fans, Ilya..., Razorfish