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Topic: marketing psychology

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Paul S
Paul S posted a blog entry
HALT Emotional Weakness & Marketing
HALT is a way to help you to recognise your emotional weakness so that you can take steps to bring yourself back under control...
 
Paul S
Paul S posted a blog entry
Suspending Disbelief In Your Marketing
Clever marketers target hope and want to trigger a desire to get you to buy, but sometimes you have to suspend your disbelief,...
 
Paul S
Paul S posted a blog entry
The Power Of The Damaging Admission
Making a damaging admission upfront rather than waiting for a customer to raise it is a very effective way to increase...
 
Paul S
Paul S posted a blog entry
Dan Kennedy - Psychological Manipulation Business
More uncomfortable truth from Dan Kennedy as he explains that marketing is the psychological manipulation of customers.
 
Paul S
Paul S posted a blog entry
Selling Hope - A Legitimate Practice?
Selling hope is a commonly used and powerful technique in business which can be misused to promote scams but buying hope can...
 
Paul S
Paul S posted a blog entry
I Feel Good - James Brown's Marketing Lesson
Behind every purchase is a a desire to feel better about yourself which I remember through James Brown's classic "I Feel...
 
Paul S
Paul S posted a blog entry
Using Brain Based Marketing to Engineer Irrefusable Offers
"Using Brain Based Marketing to Engineer Irrefusable Offers: Getting People Who Don't Buy to Buy Enthusiastically" is the...
 
Tim
Tim posted a blog entry
The Consumer In The Marketplace Has Changed – Part 2
Yes, as we discussed in the last issue, the marketplace has undergone a rather radical change in the past thirty years. With...
 
Paul S
Paul S posted a blog entry
How Your Market Makes Irrational Decisions
Excellent video from Dan Ariely on how your market thinks and makes irrational decisions. Dan Ariely is the author of...
 
Tim
Tim posted a blog entry
The Consumer In The Marketplace Has Changed – Part 1
The marketplace has undergone a rather radical change in the past thirty years. Today’s consumer has many more options than...