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Topic: marketing - branding

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NickAster
NickAster posted a blog entry
San Diego Convention Center: Committed to Green Events
The trade show industry is second only to the construction industry in the amount of waste it generates. If you have ever...
 
Skip Anderson
Skip Anderson posted a blog entry
New FTC Guidelines for Endorsement & Testimonials in Advertising
New Federal Trade Commission guidelines regarding the use of customer testimonials and endorsements in advertising will start...
 
Skip Anderson
Skip Anderson posted a blog entry
New FTC Guidelines for Endorsement & Testimonials in Advertising
New Federal Trade Commission guidelines regarding the use of customer testimonials and endorsements in advertising will start...
 
NickAster
NickAster posted a blog entry
Is Bottled Water a Dead Man Walking?
At the 2009 Net Impact Conference, Adam Werbach called Fiji Water a “Dead Man Walking,” stating that the company has...
 
Kevin E. Houchin
Kevin E. Houchin posted a blog entry
On Recognizing Your Life’s Purpose.
Today is the first Sunday of Advent. This is the beginning of the season where we of the Western tradition begin to reflect and...
 
Kevin E. Houchin
Kevin E. Houchin posted a blog entry
FTC Compliance: Blogger Disclosure System
As most of you know by now, I’ve been very busy since the new FTC Rules regarding the use of testimonials and...
 
Skip Anderson
Skip Anderson posted a blog entry
Free Report from AdAge: The New Female Consumer
There's a very interesting white paper available free from Advertising Age called "The New Female Consumer: The Rise of the...
17 days ago Skip Anderson | Topics: Marketing &..., b2c, marketing
 
Skip Anderson
Skip Anderson posted a blog entry
Free Report from AdAge: The New Female Consumer
There's a very interesting white paper available free from Advertising Age called "The New Female Consumer: The Rise of the...
17 days ago Skip Anderson | Topics: Marketing &..., b2c, marketing
 
NickAster
NickAster posted a blog entry
Electric Cars Should Be Customized for Different Drivers: Report
A report released recently by McKinsey and Company argues that electric car makers should consider engineering their vehicles...
 
NickAster
NickAster posted a blog entry
How Do You Solve a Problem Like Sarah Palin Wearin’ Your Product?
Marketers’ jobs aren’t easy. They need to politely, but aggressively, get the word out about their products, and...
 
NickAster
NickAster posted a blog entry
Chance to Win $200 by Giving Your Opinion on Your Workplace’s Sustainability Initiatives!
Ever wanted to know how many companies give their employees the chance to recycle or compost?  Ever wondered how your company...
 
NickAster
NickAster posted a blog entry
Coca-Cola Rolls Out Plant-Based Recyclable Bottles
Seemingly every day a different company announces a new greening initiative, so when Coca-Cola said this morning that it has...
 
Skip Anderson
Skip Anderson posted a blog entry
How Well Do You Really Know Your Market?
Everyone in business has at list minimal understanding of their market, but do you really understand yours? (...)
 
Skip Anderson
Skip Anderson posted a blog entry
How Well Do You Really Know Your Market?
Everyone in business has at list minimal understanding of their market, but do you really understand yours? (...)
 
Kevin E. Houchin
Kevin E. Houchin posted a blog entry
Social Media For Lawyers – Reno
Leading the session now.  Demonstrating some stuff.
25 days ago Houchin Law Office | Topics: Marketing &..., CLE
 
Kevin E. Houchin
Kevin E. Houchin posted a blog entry
Big Day, Big Week
It’s a big day and a big week for me. Tonight my friend and marketing partner Joel Comm and I are launching the FTC Toolkit...
 
Kevin E. Houchin
Kevin E. Houchin posted a blog entry
Major Announcement! New FTC Toolkit and Site Compliant program – Webinar
As many of you know, the Federal Trade Commission (FTC) issued new rules relative to endorsements and testimonials.  Now, if...
 
Kevin E. Houchin
Kevin E. Houchin posted a blog entry
Target Rich Environment
My friend Joel Rothman posted the following discussion relating to the FTC’s attitude toward the new rules regarding...
 
Ravi
Ravi posted a blog entry
Keywords Are Key! Seven Powerful & Useful Keyword Marketing Tools
After running of hundreds of websites and blog I concluded the most important part of them are keywords. Actually when you want...
 
Kevin E. Houchin
Kevin E. Houchin posted a blog entry
The Tao of Advice
This article was originally published in Alexis Martin Neely’s Law Business Revolution Dispatch – Volume 1 –...
 
Kevin E. Houchin
Kevin E. Houchin posted a blog entry
New Rules: Endorsements & Testimonials in Marketing
If you’re a marketer, you need to understand the new rules about endorsements and testimonials that go into effect...