Werbebranche: "Wir werden Echtzeit-Marketing lernen - oder untergehen" - SPIEGEL ONLINE - Nachrichten - Wirtschaft
"37. Deutschen Marketing-Tag": Leiter sagt, herkömmliche agenturen bekommen probleme, sieht geschäft in "nischen" - beratung wg."social media", "ganzheitliche strategie", zuhören, marken werden demokratischer...

Social Media is Not a Strategy
Executives should not be fooled, they should recognize the fact that: Social media is not a strategy; it’s a vehicle with which to enact your strategy.

Twitter au menu
Voici que Twitter propose maintenant à la carte : des recettes en 140 caractères, des photos de l’ardoise du jour de son restaurant du coin, le commentaire acerbe d’un critique, les primeurs des producteurs, une alerte à fournée, un banc-test du...

How the Social Web Destroys Traditional Marketing - Articles - Baekdal.com
There is a whole generation of people who need to change how they communicate with the world. Just this week, Michelin hired TBWA to create a Facebook campaign around their slogan "The right rite changes everything," in an attempt to rebrand...

Social Search: Customers Influence Search Results Over Brands « Altimeter Group : A Holistic Approach To Emerging Technologies
Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams. Also, Facebook, offers up public status updates to be searched and served up to Microsofts Bing. This trend towards micro media...

Why Matt Cutts is Wrong on the FTC Rules
In the midst of the whole FTC blogger disclosure debacle, Matt Cutts came out pro-FTC, as we noted Tuesday in our FTC blogger roundup. Cutts proudly put forth his disclosure up on his website:I was glad to see that the FTC unanimously approved new...