Putting GPS at the Top of Santa’s List | Text 100
In September, Mio and Text 100 organized three events to introduce audiences to Mio’s portable and stylish GPS device. Held in art galleries in San Francisco, New York City and Toronto and timed to coincide with holiday story development, the events...

Twitter Doesn’t Pass Along Google-juice
A regular habit I have is to blog My Ten Favorite Tweets for each week. These are my own tweets, and they mostly contain links to interesting things during the past seven days. One thing I’ve always liked is that I can give “link credit” to the...

Le Web marketing en 2010
2010 n’est plus très loin, il m’a donc semblé intéressant de dresser la liste des actions web marketing envisageables pour l’année à venir.Pour que cette liste soit plus « digeste », j’ai opéré un classement d’actions en trois...

Five Ineffective Social Media Guidelines for 2010 and Beyond
What exactly are “social media guidelines” and how should they be written? Do we need them? How do we enforce them?  We’ve had this discussion a lot this year. From the firestorm that erupted upon the release of the Washington Post’s social...

Selbstmarketing: Brand Me! | Karriere | ZEIT ONLINE
"Es ist eine Boombranche", sagt der Wissenschaftler, der auch selbst als Berater tätig ist. Kritische Worte hört man von ihm wenige, nur so viel: "Selbstmarketing sollte nicht überzogen sein." Gleichzeitig findet er es aber...

smarter wine, cont’d… | Gapingvoid
It’s REALLY hard to mar­ket something, if there’s no higher purpose-idea behind it. Pro­ducts are not just about price and qua­lity. As I’m fond of saying, every pro­duct is some sort of idea ampli­fier. Every pro­duct, whether we’re...

friends of stormhoek - Stormhoek.Com
Well, we are doing a launch for our new label in the US. But, we’re thinking: Why do the usual? Why beg the people who view us as being from a place that doesn’t matter to pay attention to our wine- let’s talk to people who actually view the world...

Twitter : comment les entreprises utilisent twitter pour leur marque ?
via @aponcier

Le Web marketing en 2010
2010 n’est plus très loin, il m’a donc semblé intéressant de dresser la liste des actions web marketing envisageables pour l’année à venir.Pour que cette liste soit plus « digeste », j’ai opéré un classement d’actions en trois...

De lessen van TED (3): online synchronisatie
In deze derde post in de serie neem ik jullie graag mee in een presentatie door Steven Strogatz, waarin hij viral marketing probeert te verklaren. En dat zonder dat hij de woorden “viral” en “marketing” noemt…In deze serie “De lessen van...

Social Media is Not a Strategy
Executives should not be fooled, they should recognize the fact that: Social media is not a strategy; it’s a vehicle with which to enact your strategy.

Twitter au menu
Voici que Twitter propose maintenant à la carte : des recettes en 140 caractères, des photos de l’ardoise du jour de son restaurant du coin, le commentaire acerbe d’un critique, les primeurs des producteurs, une alerte à fournée, un banc-test du...

Social Search: Customers Influence Search Results Over Brands « Altimeter Group : A Holistic Approach To Emerging Technologies
Twitter brokers a deal that offers search engines Microsoft Bing and Google Search access to their real time data streams. Also, Facebook, offers up public status updates to be searched and served up to Microsofts Bing. This trend towards micro media...