The failure of the great is the opportunity of the longtail. @mktmag #mkttwit

Tracking the Hits Along the Musical The Long Tail | Nielsen Wire
Hit digital albums have lost market share to far less popular titles. But hit digital tracks have gained market share over the years. The top 200 tracks accounted for 14.5% of sales in 2004 and rose to 15.8% in 2005, 17.1% in 2006 and 2007 and 17.2% in...

@litmanlive @FreshPeel Thanks for posting my slideshare deck on your blog/posterous. (I'm honoured and a little surprised by the longtail)

Finding Room for Improvement in Your Online Product
"It’s really scary out there." That’s a phrase I keep hearing again and again. When I consider the challenges facing editors & content creators, among them is the fact that they have precious few resources to do a massive amount of...

Three Paradoxes of the Internet Age - Part One
In the circles that I travel the Internet is often breathlessly embraced as the herald of all things good; the bringer of increased choice, personal empowerment, social harmony...and the list goes on. And yet, as with any powerful technology, the truth...

The Technium: 1,000 True Fans
A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have...

Este senhor grisalho ganha US$ 1.5 milhão por ano com podcasts
Em 2000 mudei para os EUA e as primeiras coisas que comprei foram a cama, a mesa do computador e a TV. O dinheiro só dava para isso. O primeiro canal que sintonizei foi o TechTV, que pode ser descrito como “o Food Network para geeks”. Programas de...