General Website Copywriting (Part 2) – What Pages Do I Need?
My previous post touched on the importance of your Home page and About Us page.Now we shall move onto the Products and Services page and FAQsProducts and Services Let’s start off by looking at a product selling company.Frequently when you look at...

General Website Copywriting (Part 1) – What Pages Do I Need?
Every website is different. Regardless of what industry you are involved in, you are going to have your own take on what is important, what your USP is, what your products/services are and what the aim of your website is.But one thing that is pretty...

What Type Of Blogger Are You?
Blogging is still very much something you either “get” or you don’t.For me, my blogging is all about sharing knowledge in what I do – copywriting. Most of my posts are about copywriting tips, marketing suggestions and (like this one) the...

Direct Mail – The Copywriter’s Secret Weapon
Direct mail is a very effective sales weapon, if you get it right.There are 3 elements to direct response advertising that make it so successful:Appeals to a specifically targeted audienceWritten to inspire an action or responseIt can be measured...