black friday 2009, digital marketing strategy, pay per click, ppc, customer lifecycle marketing, multi-channel, retailers, target, walmart, jcpenney, amazon, dell, social media, facebook connect, foursquare, gowalla, augmented reality
It’s 5 a.m. in Arizona , which equates to 4:00 a.m. PST, 7 a.m. EST, and 6 a.m. CST. This puts me close enough to the middle of the launch of the annual shopping feeding frenzy that I’m unofficially ringing the bell, and calling this the online...

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Google Acquires Teracent To Apply Machine Smarts To Display Ads
Google says that Teracent’s technology will now be offered to its display advertising clients who run campaigns in Google’s Content Network and to DoubleClick clients. Google had been rumored to be in talks with Teracent about a possible acquisition...

Google Buys Teracent, Machine Learning Display Ad Technology
Google announced they have purchased Teracent, a company that uses machine learning to show the different display ad creatives based on dozens of factors.

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