@Andrew303 i think twitter's a great relationship marketing tool but it's lousy at direct marketing for new leads...

Retwt @jason_pontin Could I ask all of you to subscribe to Technology Review? Otherwise, I have to do direct marketing - which is wasteful

Fun surprise - My Mobile Marketing Handbook is #49 on Amazon's Direct Marketing Bestseller list. It's not even out until November. Sweet.

Minisites - Powerful Direct Marketing Websites: What makes minisites better at selling individual .. http://tinyurl.com/5l5hjn

David Ogilvy Talks About Importance of Direct Marketing http://tinyurl.com/5lrbk6

Brandstreaming: What Is It & Who's Doing It? - ReadWriteWeb
ontent consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher's site -

The Trend Junkie » Blog Archive » Email Marketing’s Role in New Media: Podcamp Boston Presentation
Email is the internet’s dominant application, and is where the attention is of our audiences on the most frequent basis. As companies move more towards a “publishing is marketing” model, email is more important than ever to tie your messaging togeth

Deliverability.com: The Mobile Multipart/Text Misunderstanding
“If we send multipart emails (HTML and plain text) – won’t our ESP/software ‘serve’ up the text email to Blackberry devices and other smart phones?”The answer is no.

Creative Briefs: Your Map to Message Success
Write the brief itself. This document explains, concisely but comprehensively, the message goal, timeline, strategies and creative elements that will support and convey it to the reader.

Cosa penso su Redemption e Direct Marketing con i media digitali? http://tinyurl.com/66g4ke