Topic: customer newsletter
New with Topic: customer newsletter
Done For You posted a blog entry
Screwing It Up And Redemption… (Not About What You Think)
Do you remember this: June 27, 1995. Actor Hugh Grant is arrested for getting caught with a hooker.Didn’t think...
Do you remember this: June 27, 1995. Actor Hugh Grant is arrested for getting caught with a hooker.Didn’t think...
Done For You posted a blog entry
Tiger Woods Gives Me A Free Lesson
Yep… a lesson from the Golf God himself. But it wasn’t about golf.Here’s the skinny: You probably know Tiger...
Yep… a lesson from the Golf God himself. But it wasn’t about golf.Here’s the skinny: You probably know Tiger...
Done For You posted a blog entry
“I’m Just Looking”… This Is What It REALLY Means
I’ll bet this rolls off your tongue when you see a salesperson stalking you in a department store.True, it can mean...
I’ll bet this rolls off your tongue when you see a salesperson stalking you in a department store.True, it can mean...
Done For You posted a blog entry
Why The Print Newsletter Should Be Dead
“Reports of my death have been greatly exaggerated.”Mark Twain said it first. Print newsletters have been saying...
“Reports of my death have been greatly exaggerated.”Mark Twain said it first. Print newsletters have been saying...
Done For You posted a blog entry
It’s Time To Stop Chasing The Rabbit
My parents divorced when I was in my early teens. That didn’t happen much in those days, but it did to us.Dad ended up...
My parents divorced when I was in my early teens. That didn’t happen much in those days, but it did to us.Dad ended up...
Done For You posted a blog entry
That Won’t Work ‘Cause My Business is Different
Really… are you sure?The last time I checked, ALL businesses:1. Have competition.2. Must advertise to get people to...
Really… are you sure?The last time I checked, ALL businesses:1. Have competition.2. Must advertise to get people to...
Done For You posted a blog entry
Black Friday: You Need To Know What I Learned Today
We just got in… it was gritty and aggressive.THREE LESSONS LEARNED:- Get in, get it, and get out. If you dawdle,...
We just got in… it was gritty and aggressive.THREE LESSONS LEARNED:- Get in, get it, and get out. If you dawdle,...
Done For You posted a blog entry
Why You Need More Cachet Customers
It’s impossible to have too many of them.A cachet customer is a high-status client. The customers that are well-known...
It’s impossible to have too many of them.A cachet customer is a high-status client. The customers that are well-known...
Done For You posted a blog entry
Oprah May Sue Me Over This
I had an ‘aha’ moment. Boy, if Oprah finds out…Here’s the skinny: Several month ago, Ms....
I had an ‘aha’ moment. Boy, if Oprah finds out…Here’s the skinny: Several month ago, Ms....
13 days ago
Newsletters Made For You
| Topics: Clients for..., client..., customer..., direct response...
Newsletters Made For You
| Topics: Clients for..., client..., customer..., direct response...Done For You posted a blog entry
Why You Need A Director of WOW
Don’t have one? You better not wait too long.I’m not making this up. There is a real-life Director of WOW.He...
Don’t have one? You better not wait too long.I’m not making this up. There is a real-life Director of WOW.He...
14 days ago
Newsletters Made For You
| Topics: Newsletter, client..., customer..., direct response...
Newsletters Made For You
| Topics: Newsletter, client..., customer..., direct response...Done For You posted a blog entry
How You Can Drop In For Coffee With EACH Client
Back in the day – when I was a kid – shopping was a social event.Dad went to the same hardware store every...
Back in the day – when I was a kid – shopping was a social event.Dad went to the same hardware store every...
Done For You posted a blog entry
Is it Better to be the BEST… or FIRST? (Part 1)
You probably got it wrong, too.There’s this thing called “The Law of Leadership.” It states that it’s...
You probably got it wrong, too.There’s this thing called “The Law of Leadership.” It states that it’s...
Done For You posted a blog entry
Is it Better to the BEST… or the FIRST? (Part 2)
To review…The Law of Leadership says two bodies can’t take up the same space. So if you become the first one,...
To review…The Law of Leadership says two bodies can’t take up the same space. So if you become the first one,...
Done For You posted a blog entry
Can New Pens Save This Business?
“My dental practice is down 40% this year.”This is what a dentist told one my JV partners recently.Bill (the JV...
“My dental practice is down 40% this year.”This is what a dentist told one my JV partners recently.Bill (the JV...
Done For You posted a blog entry
An Ounce of Prevention is… Hard to Sell!
It doesn’t seem to make any sense, does it? Prevention doesn’t sell. Not even if you have a ton of it.This is...
It doesn’t seem to make any sense, does it? Prevention doesn’t sell. Not even if you have a ton of it.This is...
Done For You posted a blog entry
Ruthless Rob Was Stunned – I Was Just Surprised
Ruthless Rob Was Stunned – I Was Just SurprisedGot a call from Ruthless Rob this week.He’s a good marketer. He...
Ruthless Rob Was Stunned – I Was Just SurprisedGot a call from Ruthless Rob this week.He’s a good marketer. He...
21 days ago
Newsletters Made For You
| Topics: client..., customer..., direct response..., marketing...
Newsletters Made For You
| Topics: client..., customer..., direct response..., marketing...Done For You posted a blog entry
The Curious Case of the Muddled Message
The Curious Case of the Muddled MessageSo I’m driving home and I notice a billboard with a pretty lady holding a...
The Curious Case of the Muddled MessageSo I’m driving home and I notice a billboard with a pretty lady holding a...
Done For You posted a blog entry
How You Can Charge More Money Than Anyone Else
Is everyone today tight-fisted with money? Is the bottom line all they care about?Nope.Most people will spend freely IF THEY...
Is everyone today tight-fisted with money? Is the bottom line all they care about?Nope.Most people will spend freely IF THEY...
Done For You posted a blog entry
Why ‘In Your Face’ Marketing Sells More Stuff
I just watched the latest ad for Verizon Wireless.The first teaser ad a couple of weeks ago for their new Droid left many...
I just watched the latest ad for Verizon Wireless.The first teaser ad a couple of weeks ago for their new Droid left many...
Done For You posted a blog entry
This Isn’t Your Father’s Marketing Plan
Used to be, back in the day – your father’s day – customer loyalty was pretty much a given.If you were an...
Used to be, back in the day – your father’s day – customer loyalty was pretty much a given.If you were an...
Done For You posted a blog entry
How Scrabble Will Make You a Better Marketer
I have 3 kids; all in high school.After you finish praying for me, let me say they’re really good kids.So last night we...
I have 3 kids; all in high school.After you finish praying for me, let me say they’re really good kids.So last night we...
Done For You posted a blog entry
How Romancing the Client Will Preserve That Lovin’ Feelin’
Romancing the client is a lot like a real romance.Both relationships require a bunch of effort to be successful.Both also...
Romancing the client is a lot like a real romance.Both relationships require a bunch of effort to be successful.Both also...
Done For You posted a blog entry
The Pester Principle
I just received an interesting email.A guy in NY is thinking about using Exceptional Living print newsletter at...
I just received an interesting email.A guy in NY is thinking about using Exceptional Living print newsletter at...
Done For You posted a blog entry
How One Simple Phrase Will Kick Your Competitor’s Butt!
So I’m sitting at a traffic light waiting for it to turn green when I notice the signage on the truck in front of me.It...
So I’m sitting at a traffic light waiting for it to turn green when I notice the signage on the truck in front of me.It...
Done For You posted a blog entry
Get $2000 for NOT taking the job?
I was watching a video recently from Yanik Silver’s Underground Marketing Seminar.One of the speakers was Tony Hsieh,...
I was watching a video recently from Yanik Silver’s Underground Marketing Seminar.One of the speakers was Tony Hsieh,...
Done For You posted a blog entry
How to Get Magical Powers of Persuasion
As entrepreneurs, our job is pretty basic: We try to get people to do what we want.Some guys make this look easy.Everyone...
As entrepreneurs, our job is pretty basic: We try to get people to do what we want.Some guys make this look easy.Everyone...
Done For You posted a blog entry
The ‘Cheers’ Factor – Part 2
‘Cheers’ was the place where “everybody knows your name.”In marketing, there aren’t too many...
‘Cheers’ was the place where “everybody knows your name.”In marketing, there aren’t too many...
Done For You posted a blog entry
The Reason I Sang For My Mother
When I was a kid, we went to church three times a week… really.Hymns were part and parcel with each service.I hated...
When I was a kid, we went to church three times a week… really.Hymns were part and parcel with each service.I hated...
Done For You posted a blog entry
7 Reasons You DO NOT Need A Client Newsletter
Maybe these reasons will resonate with you… or, maybe you think they’re a pile of crap.7 reasons you DON’T...
Maybe these reasons will resonate with you… or, maybe you think they’re a pile of crap.7 reasons you DON’T...
Done For You posted a blog entry
Are You Part of the Conversation This Month?
Your clients are in conversations all the time.They talk about their jobs, their kids, politics… whatever is on their...
Your clients are in conversations all the time.They talk about their jobs, their kids, politics… whatever is on their...
Done For You posted a blog entry
But David… MY Business Is Different
Really… are you sure?Because the last time I checked, ALL businesses:1. Have competition.2. Must advertise or somehow get...
Really… are you sure?Because the last time I checked, ALL businesses:1. Have competition.2. Must advertise or somehow get...
Done For You posted a blog entry
“My dental practice is down 40% this year.”
This is what a dentist told one my JV partners recently.Bill (the JV partner) figures he must have a plan in the works to...
This is what a dentist told one my JV partners recently.Bill (the JV partner) figures he must have a plan in the works to...
Done For You posted a blog entry
7 Key Features of a Client-Retaining, Hyper-Responsive Customer Newsletter
1. It’s NOT all about you. Never think for a minute what we do is fascinating to our clients. This is difficult for...
1. It’s NOT all about you. Never think for a minute what we do is fascinating to our clients. This is difficult for...
Done For You posted a blog entry
Is Customer Loyalty Gone Forever?
It’s the Holy Grail sought after by businesses all over the world: Clients for Life.Used to be if you were a...
It’s the Holy Grail sought after by businesses all over the world: Clients for Life.Used to be if you were a...
Done For You posted a blog entry
Is Customer Loyalty Gone Forever?
It’s the Holy Grail sought after by businesses all over the world: Clients for Life.Used to be if you were a...
It’s the Holy Grail sought after by businesses all over the world: Clients for Life.Used to be if you were a...
Done For You posted a blog entry
Are You Memorable?
We like to think we’re unforgettable. The truth is, most of our customers forget us pretty darn quick.Our challenge is...
We like to think we’re unforgettable. The truth is, most of our customers forget us pretty darn quick.Our challenge is...
Done For You posted a blog entry
MBA’s Never Get It Right
Ask any MBA (MBA stands for More Bad Advice, by the way) what they think is your most important business asset and you’ll...
Ask any MBA (MBA stands for More Bad Advice, by the way) what they think is your most important business asset and you’ll...
Done For You posted a blog entry
Size Does Matter With A Print Customer Newsletter
So… you have concluded you need to a send out a monthly print customer newsletter.Congratulations! You’ve just...
So… you have concluded you need to a send out a monthly print customer newsletter.Congratulations! You’ve just...
Done For You posted a blog entry
The Fourth (And Final) Rule to Creating a ‘Clients For Life’ Newsletter
Rule #3: Avoid constipated marketing.All of your marketing needs to be regular - there can be no blockages or obstructions to...
Rule #3: Avoid constipated marketing.All of your marketing needs to be regular - there can be no blockages or obstructions to...
Done For You posted a blog entry
The 10 Best Ways to Shoot Yourself in the Foot in a Recession
One of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses.In their...
One of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses.In their...
Done For You posted a blog entry
The First Rule to Creating a ‘Clients For Life’ Newsletter
There are four appalling print newsletter mistakes that you must avoid like the plague if you want to create clients for...
There are four appalling print newsletter mistakes that you must avoid like the plague if you want to create clients for...
