Topic: Cultural Changes and Commentary
New with Topic: Cultural Changes and Commentary
The Brand Man posted a blog entry
Lauren Conrad: a reality TV star trying to expand her brand beyond what it is: a fad
Nearly everyday now we read about how another TV or movie actress or wannabe is launching a clothing line because they think...
Nearly everyday now we read about how another TV or movie actress or wannabe is launching a clothing line because they think...
3 days ago
The Brand Man Speaks
| Topics: Brands needing..., Celebrity , Celebrity..., Consumer Satisfaction...
The Brand Man Speaks
| Topics: Brands needing..., Celebrity , Celebrity..., Consumer Satisfaction...The Brand Man posted a blog entry
Paris Hilton back in the limelight by successfully making fun of John McCain Ad
I don't think that the advertising folks behind the Presidential campaign of John McCain imagined that by using Paris Hilton...
I don't think that the advertising folks behind the Presidential campaign of John McCain imagined that by using Paris Hilton...
The Brand Man posted a blog entry
Campbell's buys Wolgang Puck's soup business
Celebrity Chef Wolfgang Puck, one of the originators of healthy and organic California cuisine is shedding his popular soup...
Celebrity Chef Wolfgang Puck, one of the originators of healthy and organic California cuisine is shedding his popular soup...
50 days ago
The Brand Man Speaks
| Topics: Brands in..., Celebrity..., Cultural Changes and..., Entertainment...
The Brand Man Speaks
| Topics: Brands in..., Celebrity..., Cultural Changes and..., Entertainment...The Brand Man posted a blog entry
Tiger Woods slidelining injury will hurt brand and sponsors
Few brands, especially individual brands, have ever grown to match the power and dominance of brand Tiger Woods. He is a...
Few brands, especially individual brands, have ever grown to match the power and dominance of brand Tiger Woods. He is a...
The Brand Man posted a blog entry
UFC fast becoming one of America's most popular sports brands
Not more than a few years ago the brutality of cage fighting or mixed martial arts as the concept was spun was perceived by...
Not more than a few years ago the brutality of cage fighting or mixed martial arts as the concept was spun was perceived by...
72 days ago
The Brand Man Speaks
| Topics: Brands in..., Consumer Satisfaction..., Cultural Changes and..., Entertainment...
The Brand Man Speaks
| Topics: Brands in..., Consumer Satisfaction..., Cultural Changes and..., Entertainment...The Brand Man posted a blog entry
Risks of Celebrity Branding: Dior dumps Sharon Stone in China over "karma" statement
Companies, especially luxury goods manufacturers and retailers, all over the world turn to celebrities to promote their...
Companies, especially luxury goods manufacturers and retailers, all over the world turn to celebrities to promote their...
81 days ago
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Celebrity , Celebrity...
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Celebrity , Celebrity...The Brand Man posted a blog entry
Dunkin' Donuts pulls Rachael Ray "kiffiyeh" tv ad
Fox News insists that a scarf worn in a new television commercial for Dunkin' Donuts featuring celeb chef Rachael Ray reflects...
Fox News insists that a scarf worn in a new television commercial for Dunkin' Donuts featuring celeb chef Rachael Ray reflects...
84 days ago
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Celebrity..., Corporate...
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Celebrity..., Corporate...The Brand Man posted a blog entry
Starbucks tweaks its logo and raises the wrath of Christian group
Starbucks has been undergoing a number of strategic changes since the return of marketing whiz Howard Schultz to the top...
Starbucks has been undergoing a number of strategic changes since the return of marketing whiz Howard Schultz to the top...
94 days ago
The Brand Man Speaks
| Topics: Advertising..., Brands in..., Consumer Satisfaction..., Corporate...
The Brand Man Speaks
| Topics: Advertising..., Brands in..., Consumer Satisfaction..., Corporate...The Brand Man posted a blog entry
Apple leverages iPod brand identity components to new levels
Apple is noted for its uniquely designed and innovative products. Now they are getting notice for pushing trademark protection...
Apple is noted for its uniquely designed and innovative products. Now they are getting notice for pushing trademark protection...
100 days ago
The Brand Man Speaks
| Topics: Advertising..., Brands in..., Consumer Satisfaction..., Cultural Changes and...
The Brand Man Speaks
| Topics: Advertising..., Brands in..., Consumer Satisfaction..., Cultural Changes and...The Brand Man posted a blog entry
Adidas wins major brand identity protection lawsuit against Payless/Stride Rite
Protecting a brand's trademark, logo or identity has often been a difficult task unless that brandmark or identifier is copied...
Protecting a brand's trademark, logo or identity has often been a difficult task unless that brandmark or identifier is copied...
103 days ago
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Consumer Satisfaction..., Corporate...
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Consumer Satisfaction..., Corporate...The Brand Man posted a blog entry
Starbucks to launch more beverages to shore up declining sales
Starbucks has plans to introduce several new beverages to offset declining sales. They include a smoothie-like protein drink...
Starbucks has plans to introduce several new beverages to offset declining sales. They include a smoothie-like protein drink...
111 days ago
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Consumer Satisfaction..., Cultural Changes and...
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Consumer Satisfaction..., Cultural Changes and...The Brand Man posted a blog entry
Bargain Shopping: Both rich and not so rich saving money
Despite PR hype earlier this year from luxury retailers and manufacturers that they were not being impacted by the recession,...
Despite PR hype earlier this year from luxury retailers and manufacturers that they were not being impacted by the recession,...
111 days ago
The Brand Man Speaks
| Topics: Brands needing..., Consumer Satisfaction..., Cultural Changes and..., Retail Forecasts/Predictions and...
The Brand Man Speaks
| Topics: Brands needing..., Consumer Satisfaction..., Cultural Changes and..., Retail Forecasts/Predictions and...The Brand Man posted a blog entry
Chinese Olympics sponsors going low-profile during torch relay event
The turmoil brewing around the world over China's political policies towards Tibet is causing marketers sponsoring the...
The turmoil brewing around the world over China's political policies towards Tibet is causing marketers sponsoring the...
133 days ago
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Consumer Satisfaction..., Corporate...
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Consumer Satisfaction..., Corporate...The Brand Man posted a blog entry
Polo Ralph Lauren takes US Olympic apparel contract from Canadian Roots brand
Polo Ralph Lauren has announced it has contracted with the US Olympic Committee to outfit the US Olympic team for the Summer...
Polo Ralph Lauren has announced it has contracted with the US Olympic Committee to outfit the US Olympic team for the Summer...
135 days ago
The Brand Man Speaks
| Topics: Advertising..., Brands in..., Celebrity..., Cultural Changes and...
The Brand Man Speaks
| Topics: Advertising..., Brands in..., Celebrity..., Cultural Changes and...The Brand Man posted a blog entry
Naomi Campbell remains the bad girl of supermodeling
Naomi Campbell has single handedly topped the charts of the "bad girls" of supermodeling. In reality she created the segment...
Naomi Campbell has single handedly topped the charts of the "bad girls" of supermodeling. In reality she created the segment...
138 days ago
The Brand Man Speaks
| Topics: Brands needing..., Celebrity , Celebrity..., Cultural Changes and...
The Brand Man Speaks
| Topics: Brands needing..., Celebrity , Celebrity..., Cultural Changes and...The Brand Man posted a blog entry
Mercedes Benz tries to woo young prospects with web music show
Daimler AG Mercedes-Benz, the luxury German automaker, is shifting marketing dollars from traditional media like print and...
Daimler AG Mercedes-Benz, the luxury German automaker, is shifting marketing dollars from traditional media like print and...
147 days ago
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Corporate..., Cultural Changes and...
The Brand Man Speaks
| Topics: Advertising..., Brands needing..., Corporate..., Cultural Changes and...The Brand Man posted a blog entry
Logos may not impact buying but they can influence behavior
For decades marketing folks have been trying to determine the impact of brand logos on consumers, specifically their buying...
For decades marketing folks have been trying to determine the impact of brand logos on consumers, specifically their buying...
147 days ago
The Brand Man Speaks
| Topics: Advertising..., Brands in..., Consumer Satisfaction..., Corporate...
The Brand Man Speaks
| Topics: Advertising..., Brands in..., Consumer Satisfaction..., Corporate...The Brand Man posted a blog entry
Hermes luxury goods brand moves ahead with growth plans
Despite a lagging US economy, Hermes, the French super luxury goods brand has announced it will continue to expand its retail...
Despite a lagging US economy, Hermes, the French super luxury goods brand has announced it will continue to expand its retail...
152 days ago
The Brand Man Speaks
| Topics: Brands in..., Consumer Satisfaction..., Corporate..., Cultural Changes and...
The Brand Man Speaks
| Topics: Brands in..., Consumer Satisfaction..., Corporate..., Cultural Changes and...The Brand Man posted a blog entry
Starbucks to focus on coffee, customer loyalty, efficiency and consistency with new business strategy
Starbucks announced today at their annual shareholder's meeting a return to their core roots: coffee. The company will make...
Starbucks announced today at their annual shareholder's meeting a return to their core roots: coffee. The company will make...
153 days ago
The Brand Man Speaks
| Topics: Brands needing..., Consumer Satisfaction..., Corporate..., Cultural Changes and...
The Brand Man Speaks
| Topics: Brands needing..., Consumer Satisfaction..., Corporate..., Cultural Changes and...The Brand Man posted a blog entry
Jet Blue segments economy like United
Discount airline Jet Blue has announced it will offer an "economy plus" type of seat choice, similar to United, starting this...
Discount airline Jet Blue has announced it will offer an "economy plus" type of seat choice, similar to United, starting this...
153 days ago
The Brand Man Speaks
| Topics: Brands in..., Brands needing..., Consumer Satisfaction..., Corporate...
The Brand Man Speaks
| Topics: Brands in..., Brands needing..., Consumer Satisfaction..., Corporate...