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Topic: Conversational Marketing

New with Topic: Conversational Marketing


Jay Deragon
Jay Deragon posted a blog entry
Which “End” of Social Media Are You?
To thrive you must rethink everything. To survive you can copy. To withdraw and try to avoid the changes you can do...
 
Jay Deragon
Jay Deragon posted a blog entry
Social Media’s Impact On Management
While the words seem logical and meaningful the behavior is difficult for management who only understand command, control and...
 
Jay Deragon
Jay Deragon posted a blog entry
Which “Marketplace” Works Best?
The old marketplace has been supported and nurtured by "closed networks and communities" which are influenced by the few....
 
Lois
Lois posted a blog entry
A CEO’s Twitter advice
Most companies tell employees what NOT to Tweet about, but Tony Hsieh, CEO of Zappos.com, suggests to employees that they Tweet...
 
Jay Deragon
Jay Deragon posted a blog entry
2010: Markets Will Do The Unusual
Markets are moving because the market behavior has changed. Change can be good if you know what is changing and choose to...
 
Jay Deragon
Jay Deragon posted a blog entry
4 Composite Functions of Social Media
That being said which two functions create the most qualitative results that impact the quantitative result? It is the two...
 
David Finch
David Finch shared an item
Do You Sell Social Media Snake Oil?
Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it wrong or using it without defining clear objectives. Stephen Baker writes in Business Week: Beware Social Media Snake Oil “As...
 
BartS
BartS posted a blog entry
Windows 7: geïntroduceerd met alleen social marketing
Eind november 2009 vond in de Beurs van Berlage het advertentiefestival Eurobest plaats. Eurobest organiseert al sinds 1988...
 
Lois
Lois posted a blog entry
CEO’s Twitter advice to employees
Most companies tell employees what NOT to Tweet about, but Tony Hsieh, CEO of Zappos.com, suggests to employees that they Tweet...
 
Lois
Lois posted a blog entry
New study on video sharing, blogging profiles (Tues. is the best day)
Video sharing is becoming one of the most effective business communications strategies, and this new study from Sysomos...
 
Lois
Lois posted a blog entry
Putting social media to work: Publicity Club workshop
Here’s the presentation from last night’s workshop at the Publicity Club of New England in Boston. Great group and...
 
Stuart Foster
Stuart Foster posted a blog entry
There Are No "Big" Ideas in Marketing
Big ideas are gone forever.What have replaced them? Creative utilities.It's no longer about just capturing the consumer's...
 
Lois
Lois posted a blog entry
How to be a word of mouth supergenius
So much of social media is word of mouth marketing. But I fear folks are overlooking what it takes  to get people talking...