Topic: Consumer Marketing
New with Topic: Consumer Marketing
John B posted a blog entry
A Whitepaper for brands ready for an enterprise-level social media plan
Ogilvy Enterprise Social Media v1 0 A few weeks back, I was asked to share my POV on what the more sophisticated brands are...
Ogilvy Enterprise Social Media v1 0 A few weeks back, I was asked to share my POV on what the more sophisticated brands are...
5 days ago
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., Interactive...
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., Interactive...John B posted a blog entry
Open Innovation Fuels Growth (But Can You Measure it)
Mindstorms Big Robot on Campus, the NetFlix Prize, The Electrolux Design Challenge - these are all classic high-profile...
Mindstorms Big Robot on Campus, the NetFlix Prize, The Electrolux Design Challenge - these are all classic high-profile...
SteveLines posted a tweet
@dpatricklewis just for point of reference, are you referring to referral building or direct to consumer marketing?
Wowbagger posted a tweet
How BtoB and Consumer Marketing companies measure Social Media strategies – and why this new blog post matters .. http://bit.ly/4z7AOB
13 days ago
Twitter
| Topics: Consumer..., Media..., marketing..., btob | Add twitter to your profile
Twitter
| Topics: Consumer..., Media..., marketing..., btob | Add twitter to your profile
InfinityMC posted a tweet
support.com Appoints Consumer Marketing Veteran Catherine Muriel General Manager of Direct Business...http://p.gs/xnp7r
John B posted a blog entry
The Communications Pro of the Future (2010 Edition) Part 1
The public relations discipline is changing. Social media and the complexity of our lives are conspiring to alter the job and...
The public relations discipline is changing. Social media and the complexity of our lives are conspiring to alter the job and...
21 days ago
Digital Influence Mapping Project
| Topics: Brand..., Consumer..., Engagement, Social...
Digital Influence Mapping Project
| Topics: Brand..., Consumer..., Engagement, Social...
gurusforhire posted a blog entry
Podcasting - How To Make Money With Podcasts
According to the Diffusion Group, a consumer marketing research organization, the audience for podcasts is expected to grow to...
According to the Diffusion Group, a consumer marketing research organization, the audience for podcasts is expected to grow to...
27 days ago
Kevin H Davis - Speaker, Mentor, Internet Marketing Guru
| Topics: blogging, 50 Million, Article..., Consumer...
Kevin H Davis - Speaker, Mentor, Internet Marketing Guru
| Topics: blogging, 50 Million, Article..., Consumer...
Sojihea posted a blog entry
Internet Marketing: Main Aspects And The Most Significant Advantages
The Internet provides splendid opportunities for your products and services to be exposed...
The Internet provides splendid opportunities for your products and services to be exposed...
28 days ago
For Less Than 10 Bucks
| Topics: Internet Marketing..., Advantages Of..., Audience..., Banner Ads
For Less Than 10 Bucks
| Topics: Internet Marketing..., Advantages Of..., Audience..., Banner AdsJohn B posted a blog entry
Headlines from the 2009 Word of Mouth Marketing Association Summit Part 1
Record Attendance and so Many Brands Attendance: 480+ Marketing and Communications pros from major brands, agencies,...
Record Attendance and so Many Brands Attendance: 480+ Marketing and Communications pros from major brands, agencies,...
LauraBW posted a blog entry
Social Media ROI – It’s all about $$$
How do you know if your organization’s social media participation is producing a good return on your investment...
How do you know if your organization’s social media participation is producing a good return on your investment...
John B posted a blog entry
WOMMA Looks at the FDA Social Media Hearings
After the first day of FDA Hearings, WOMMA, Ogilvy and LiveWorld held a tweetup at Ogilvy with WOMMA's legal counsel, Tony...
After the first day of FDA Hearings, WOMMA, Ogilvy and LiveWorld held a tweetup at Ogilvy with WOMMA's legal counsel, Tony...
John B posted a blog entry
WOMMA Presents at the FDA Social Media Hearings
I attended most of the the two day FDA Hearings on use of the Internet and Social Media and was pleasantly surprised. The...
I attended most of the the two day FDA Hearings on use of the Internet and Social Media and was pleasantly surprised. The...
John B posted a blog entry
The Power of Owned and Earned Media
The power of social media going forward is in integrated programs, not stand-alone, "earned" media programs. It doesn't take...
The power of social media going forward is in integrated programs, not stand-alone, "earned" media programs. It doesn't take...
61 days ago
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., Interactive...
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., Interactive...
Mark C posted a tweet
@jellsworth title of my Thesis is : "To what extent have Online Social Networks Changed Business to Consumer Marketing"
61 days ago
Twitter
| Topics: online social..., Consumer..., business to..., thesis | Add twitter to your profile
Twitter
| Topics: online social..., Consumer..., business to..., thesis | Add twitter to your profile
John B posted a blog entry
Social IRM - Influencer Relationship Management Pt 3
or 7 ways you can add scale to an influencer program Previously, I have covered theresearch and activation of influencers in a...
or 7 ways you can add scale to an influencer program Previously, I have covered theresearch and activation of influencers in a...
audioconnell posted a blog entry
18,000 servings per second
It should not come as a surprise to you, gentle reader, that I love design and specifically advertising and marketing design....
It should not come as a surprise to you, gentle reader, that I love design and specifically advertising and marketing design....
audioconnell posted a blog entry
rethinking the commercial
Fellow voice over talent Roy Bunales introduced me to something on his Facebook page that I thought was very interesting. It...
Fellow voice over talent Roy Bunales introduced me to something on his Facebook page that I thought was very interesting. It...
iTreatMyself posted a tweet
New Job Posting: Business Leader, Global Consumer Marketing at Visa (Foste.. http://bit.ly/QYIty #job, #jobs, #hiring
75 days ago
Twitter
| Topics: Consumer..., Global..., business..., New job | Add twitter to your profile
Twitter
| Topics: Consumer..., Global..., business..., New job | Add twitter to your profileJohn B posted a blog entry
Social IRM - Influencer Relationship Management Pt 2
or How do we motivate people to get involved and then add reach to their voices? Engagement Marketers are learning that we all...
or How do we motivate people to get involved and then add reach to their voices? Engagement Marketers are learning that we all...
Gavriel Shaw posted a blog entry
B2B relationship marketing
Reading all the marketing trade press we can see lots of coverage about big brands and consumer marketing, but shouldn't we......
Reading all the marketing trade press we can see lots of coverage about big brands and consumer marketing, but shouldn't we......
@nancyperez posted a blog entry
.mobi Thinking: what every marketer needs to know
Amy Mischler on searchability, guessability and the importance of utility in mobile marketing. “It’s utility that...
Amy Mischler on searchability, guessability and the importance of utility in mobile marketing. “It’s utility that...
gudipudi posted a tweet
Consumer Marketing Strategist at SAI People Solutions (Nashville, TN): in:* Consumer marketing techniques and ta.. http://bit.ly/N5mf1
108 days ago
Twitter
| Topics: Consumer..., Nashville TN, Marketing..., marketing... | Add twitter to your profile
Twitter
| Topics: Consumer..., Nashville TN, Marketing..., marketing... | Add twitter to your profileJohn B posted a blog entry
Best-Practice Disclosure: Let's Start With A "Terms of Engagement"
As more brands explore and embrace social media and word of mouth marketing, we need to increase our vigilance for strong...
As more brands explore and embrace social media and word of mouth marketing, we need to increase our vigilance for strong...
119 days ago
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., Influentials
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., InfluentialsJohn B posted a blog entry
The Future of Advertising, PR and Social Media: Two Directions
Don't worry, I am not going to step into the full trap of pontificating on the future of our business. There are two important...
Don't worry, I am not going to step into the full trap of pontificating on the future of our business. There are two important...
125 days ago
Digital Influence Mapping Project
| Topics: Brand..., Consumer..., Engagement, Interactive...
Digital Influence Mapping Project
| Topics: Brand..., Consumer..., Engagement, Interactive...John B posted a blog entry
Good Directories on Social Shopping
If you are trying to learn more about social shopping innovations, there are two useful resources I have come across. One is a...
If you are trying to learn more about social shopping innovations, there are two useful resources I have come across. One is a...
John B posted a blog entry
What is Social Shopping Becoming?
Shopping can be one of the most social activities. Then again, I often shop alone. It really depends on what I am going for. On...
Shopping can be one of the most social activities. Then again, I often shop alone. It really depends on what I am going for. On...
161 days ago
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., Engagement
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., EngagementJohn B posted a blog entry
The Lesson Beneath "PR in Silicon Valley"
The NYTimes.com ran a story over the weekend (that finally ended up in the print edition Business section) about the social...
The NYTimes.com ran a story over the weekend (that finally ended up in the print edition Business section) about the social...
168 days ago
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., Engagement
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., EngagementRelated topics
advertising
blogging
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Broadcast TV
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coke
commentary
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engagement
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Influentials
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