Topic: Communication Strategy
New with Topic: Communication Strategy
jlmwriter posted a blog entry
Negative versus Positive Marketing Messages: Which Works Best?
Nancy is a small business owner who helps nonprofit groups create fund raising events that can double even triple their average...
Nancy is a small business owner who helps nonprofit groups create fund raising events that can double even triple their average...
15 days ago
Highly Contagious Marketing
| Topics: Marketing Success..., communication..., copywriting, email...
Highly Contagious Marketing
| Topics: Marketing Success..., communication..., copywriting, email...
Barrett J. Rossie posted a blog entry
No wonder Northwest Airlines is disappearing
I wrote about United’s terrible customer service here, so to be fair, here’s a story about Northwest, which will...
I wrote about United’s terrible customer service here, so to be fair, here’s a story about Northwest, which will...
17 days ago
Barrett's Book
| Topics: Communication..., bad customer..., Northwest..., Northwest Airlines...
Barrett's Book
| Topics: Communication..., bad customer..., Northwest..., Northwest Airlines...Barrett J. Rossie posted a blog entry
Does it connect?
The words of David Kennedy, co-founder of Wieden + Kennedy: We’re really not in the business of making ads. Our job is...
The words of David Kennedy, co-founder of Wieden + Kennedy: We’re really not in the business of making ads. Our job is...
Barrett J. Rossie posted a blog entry
Really bad branding
.Credit goes toThe Friggin’ Loonfor takingand postingthis photo.
.Credit goes toThe Friggin’ Loonfor takingand postingthis photo.
DonBlogger posted a tweet
en problogger.net: 6 Reasons Why You Need to Consider Email is a Communication Strategy on Your Blog: Email is back... http://trim.li/nk/uoC
Barrett J. Rossie posted a blog entry
Tackling a real marketing challenge: Major League Soccer
Seattle Sounders FC of Major League Soccer are one of the year’s big marketing success stories. An expansion team,...
Seattle Sounders FC of Major League Soccer are one of the year’s big marketing success stories. An expansion team,...
73 days ago
Barrett's Book
| Topics: Communication..., L.E...., major league..., social marketing in...
Barrett's Book
| Topics: Communication..., L.E...., major league..., social marketing in...Barrett J. Rossie posted a blog entry
Does it connect?
The words of David Kennedy, co-founder of Wieden + Kennedy: We’re really not in the business of making ads. Our job is...
The words of David Kennedy, co-founder of Wieden + Kennedy: We’re really not in the business of making ads. Our job is...
Barrett J. Rossie posted a blog entry
Update on Bank of America’s bad advertising
From the Drudge Report today: Bank of America posts $2.24 billion in losses on home loan defaults.Maybe their borrowers...
From the Drudge Report today: Bank of America posts $2.24 billion in losses on home loan defaults.Maybe their borrowers...
XCulture posted a blog entry
Licking Apple
Interbrand’s Chairman Rita Clifton believes that good branding is the only way of generating sustainable value.I heard...
Interbrand’s Chairman Rita Clifton believes that good branding is the only way of generating sustainable value.I heard...
XCulture posted a blog entry
Sharing Change
If you work in cross-cultural communications, what you want to avoid at all cost is the cookie cutter. Koushik Chatterjee,...
If you work in cross-cultural communications, what you want to avoid at all cost is the cookie cutter. Koushik Chatterjee,...
Kyle posted a tweet
@teaguemoore It's an ARG (alternate reality game) that's part of a marketing (communication) strategy
87 days ago
Twitter
| Topics: alternate reality..., Marketing..., Communication... | Add twitter to your profile
Twitter
| Topics: alternate reality..., Marketing..., Communication... | Add twitter to your profileXCulture posted a blog entry
The Famous Question
Is it for real or not?Whenever I discuss the interactive web with fellow communicators, one of the first questions on...
Is it for real or not?Whenever I discuss the interactive web with fellow communicators, one of the first questions on...
XCulture posted a blog entry
Love Thy Audience
I was watching the comedian Lee Evans over the weekend (I am a great fan and … we were born on the same day!).He was...
I was watching the comedian Lee Evans over the weekend (I am a great fan and … we were born on the same day!).He was...
Barrett J. Rossie posted a blog entry
Does it connect?
The words of David Kennedy, co-founder of Wieden + Kennedy: We’re really not in the business of making ads. Our job is...
The words of David Kennedy, co-founder of Wieden + Kennedy: We’re really not in the business of making ads. Our job is...
wcharly14 posted a blog entry
Holiday 2009 Planning Checklist: Plan for Success
I know many of you are still in the “back to school” mindset, but it’s time to mark your calendars and start...
I know many of you are still in the “back to school” mindset, but it’s time to mark your calendars and start...
130 days ago
Email Marketing Software from Bronto
| Topics: Best..., communication..., creative..., email...
Email Marketing Software from Bronto
| Topics: Best..., communication..., creative..., email...XCulture posted a blog entry
PR’s Diverse Future
Diversity is no longer a pet project on the sidelines of corporate life.A number of trends indicate that companies with a...
Diversity is no longer a pet project on the sidelines of corporate life.A number of trends indicate that companies with a...
Barrett J. Rossie posted a blog entry
Marketing promos that went horribly wrong
Were they bad ideas, bad execution, or both? You decide.
Were they bad ideas, bad execution, or both? You decide.
Barrett J. Rossie posted a blog entry
Bad day at the beach
A friend of mine took his family to Virginia Beach for the weekend. They stayed at the stately old grand resort where the...
A friend of mine took his family to Virginia Beach for the weekend. They stayed at the stately old grand resort where the...
Dmed1 posted a blog entry
Learn the Secrets of Fashion with the Exclusive Courses offered by NABA
Give value to your time and get a close look at the world of creativity in Milan, the world capital of Fashion.This summer do...
Give value to your time and get a close look at the world of creativity in Milan, the world capital of Fashion.This summer do...
XCulture posted a blog entry
Talking to Neville
My co-author Yang-May and I talked to podcasting guru Neville Hobson on Friday about the story behind our book. I was asked...
My co-author Yang-May and I talked to podcasting guru Neville Hobson on Friday about the story behind our book. I was asked...
Barrett J. Rossie posted a blog entry
More marketing inspiration
In a purely creative sense, this Pringle’s banner is wonderful. But it raises a few questions.Will people click to begin...
In a purely creative sense, this Pringle’s banner is wonderful. But it raises a few questions.Will people click to begin...
Barrett J. Rossie posted a blog entry
Lies that hurt our profession, part 3
With all the consumer information available today, it’s amazing that companies continue to be Clintonesque in the way...
With all the consumer information available today, it’s amazing that companies continue to be Clintonesque in the way...
Barrett J. Rossie posted a blog entry
Lies that hurt our profession, part 3
With all the consumer information available today, it’s amazing that companies continue to be Clintonesque in the way...
With all the consumer information available today, it’s amazing that companies continue to be Clintonesque in the way...
184 days ago
Barrett's Book
| Topics: Ad Business, Communication..., automobile dealership..., automobile...
Barrett's Book
| Topics: Ad Business, Communication..., automobile dealership..., automobile...Barrett J. Rossie posted a blog entry
Does it connect?
The words of David Kennedy, co-founder of Wieden & Kennedy: We’re really not in the business of making ads. Our job...
The words of David Kennedy, co-founder of Wieden & Kennedy: We’re really not in the business of making ads. Our job...
Barrett J. Rossie posted a blog entry
Does it connect?
The words of David Kennedy, co-founder of Wieden & Kennedy: We’re really not in the business of making ads. Our job...
The words of David Kennedy, co-founder of Wieden & Kennedy: We’re really not in the business of making ads. Our job...
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