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Topic: Bright Lights & Dim Bulbs

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martinjohnbishop
martinjohnbishop shared an item
What Were They Thinking?
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).It's hard not to dish on some of the year's deliciously...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
What Were They Thinking?
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
abclark
abclark shared an item
Sports & Weather
If death and taxes are the two things on which we can depend in life overall, I'd like to suggest that the two media experiences we can always trust are sports and weather. Here's why:There's no objectivity in news reporting anymore, as we've been...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Sports & Weather
If death and taxes are the two things on which we can depend in life overall, I'd like to suggest that the two media...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Sports & Weather
If death and taxes are the two things on which we can depend in life overall, I'd like to suggest that the two media...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Calling The Season Now
It's ten days to Christmas and we're already two days into Hanukkah, so I'm ready to call the season's retail sales: The...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Calling The Season Now
It's ten days to Christmas and we're already two days into Hanukkah, so I'm ready to call the season's retail sales: The...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
It Impacts The Brand
I had the opportunity to talk with WPP's MediaCom and some of its clients in NYC earlier this week at one of its "Fast...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
It Impacts The Brand
I had the opportunity to talk with WPP's MediaCom and some of its clients in NYC earlier this week at one of its "Fast...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Nobody Knows What's Going On
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Form Follows Assumption?
McDonald's is going to change its logo in Germany, casting its iconographic golden arches against a green background to envoke...
 
Futurelab
Futurelab posted a blog entry
The Year's Best Marketing
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
What Were They Thinking?
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Form Follows Assumption?
McDonald's is going to change its logo in Germany, casting its iconographic golden arches against a green background to envoke...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Nobody Knows Whats Going On
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
The Year's Best Marketing
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Keep A Friend Home On Black Friday
I can all but guarantee that someone you know and care about is planning to go shopping on the day after Thanksgiving. You need...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Your Reputation Sucks
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Your Reputation Sucks
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Apple Envy
'Tis the season to diss Apple in some very creative and entertaining ways. I'm just not sure whether it's a sign of...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Apple Envy
'Tis the season to diss Apple in some very creative and entertaining ways. I'm just not sure whether it's a sign of...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Social Media's Promise in 2010
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Social Media's Promise in 2010
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
An Opportunity To Chase Business
JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
An Opportunity To Chase Business
JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Forget About Harley and Apple
Have you noticed that most conversations about branding inevitably include references to Harley-Davidson and Apple? Sprinkle in...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Forget About Harley and Apple
Have you noticed that most conversations about branding inevitably include references to Harley-Davidson and Apple? Sprinkle in...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Text is the New Multimedia
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Text is the New Multimedia
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...