Topic: Brand X-Factor
New with Topic: Brand X-Factor
Shashank posted a blog entry
Malaysia Airlines’ blog may do wonders for the brand
This entry is part 4 of 3 in the series Technology & BrandingFew airlines are known to have embraced the latest...
This entry is part 4 of 3 in the series Technology & BrandingFew airlines are known to have embraced the latest...
Shashank posted a blog entry
Travel+Leisure ranks Singapore Airlines, Emirates and Thai Airways as the best in the world
Another ranking, another familiar (and not so familiar) story. This time, Travel+Leisure ranking of World’s Best...
Another ranking, another familiar (and not so familiar) story. This time, Travel+Leisure ranking of World’s Best...
Shashank posted a blog entry
Virgin America takes customer service to a new level
Image via WikipediaLast week, a friend of mine boarded a Virgin America flight from San Francisco to Los Angeles. As is the...
Image via WikipediaLast week, a friend of mine boarded a Virgin America flight from San Francisco to Los Angeles. As is the...
Shashank posted a blog entry
Doing something new? Beat the drum about it!
Here’s a quiz:1. Which airline tested wi-fi for the first time last week?2. Which airline will be testing bio-fuels next...
Here’s a quiz:1. Which airline tested wi-fi for the first time last week?2. Which airline will be testing bio-fuels next...
Shashank posted a blog entry
Vijay Mallya of Kingfisher - BBC interview
Vijay Mallya, often considered the Richard Branson of India, was recently interviewed by BBC on a range of issues concerning...
Vijay Mallya, often considered the Richard Branson of India, was recently interviewed by BBC on a range of issues concerning...
Shashank posted a blog entry
Top five branding insights from Virgin America
With air travel in the US probably as commoditized as bus rides in Brazil, the industry was ripe for some disruptive...
With air travel in the US probably as commoditized as bus rides in Brazil, the industry was ripe for some disruptive...
