http://www.mybloglog.com/buzz/topics/brandstrategy Tue, 29 Dec 2009 02:47:01 America/Los_Angeles Tue, 29 Dec 2009 02:47:01 America/Los_Angeles http://www.mybloglog.com/ en-us RT @Brandamentalist - Brand Strategy is about the Value, not the Message - http://bit.ly/4tgIRC (via RT @MKTFire )<br /><a href='http://www.twitter.com/brandcoach'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/itwitter.png' alt='Twitter' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/brandcoach'>BrandCoach</a> Mon, 28 Dec 2009 11:23:41 America/Los_Angeles <a href='http://feedproxy.google.com/~r/typepad/jonathansalembaskin/my_weblog/~3/fP24TlK6kGA/no-reminder-necessary.html'>No Reminder Necessary</a><br>This is going to be the week of top ten lists, stunningly visual retrospectives and thoughtful analyses of the decade that is about to end. I don't need to be reminded; I was there. So were the past ten years particularly different or unique when it...<br /><a href='http://www.google.com/reader/shared/02726936952116676629'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/igooglereader.png' alt='Google Reader' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/martin_bishop'>martinjohnbishop</a> Mon, 28 Dec 2009 07:32:47 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin, Advertising, Brand, Branding, Business, Business Strategy, Content, Current Affairs, Internet, Management, Marketing, Online, Search, Social Media Brand Strategy Director Salaries in New York, NY - Free Salary ... http://bit.ly/7NTzZt<br /><a href='http://www.twitter.com/spellbrand'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/itwitter.png' alt='Twitter' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/spellbrand'>Bonigala.com</a> Mon, 28 Dec 2009 03:45:15 America/Los_Angeles <a href='http://dimbulb.typepad.com/my_weblog/2009/12/no-reminder-necessary.html'>No Reminder Necessary</a> <br>This is going to be the week of top ten lists, stunningly visual retrospectives and thoughtful analyses of the decade that is...<br /><a href='http://dimbulb.typepad.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Dim Bulb' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/mybloglog8534a05e3800f1c6728e'>Jonathan Salem Baskin</a> Mon, 28 Dec 2009 00:00:00 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin, Advertising, Brand, Branding, Business, Business Strategy, Content, Current Affairs, Internet, Management, Marketing, Online, Search, Social Media Brand Strategy Director (Integrated) at SapientNitro in New York ... http://bit.ly/6wC9rr<br /><a href='http://www.twitter.com/spellbrand'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/itwitter.png' alt='Twitter' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/spellbrand'>Bonigala.com</a> Sun, 27 Dec 2009 16:15:14 America/Los_Angeles <a href='http://feedproxy.google.com/~r/typepad/jonathansalembaskin/my_weblog/~3/fP24TlK6kGA/no-reminder-necessary.html'>No Reminder Necessary</a> <br>This is going to be the week of top ten lists, stunningly visual retrospectives and thoughtful analyses of the decade that is...<br /><a href='http://dimbulb.typepad.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Dim Bulb' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/mybloglog8534a05e3800f1c6728e'>Jonathan Salem Baskin</a> Sun, 27 Dec 2009 13:02:20 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin, Advertising, Brand, Branding, Business, Business Strategy, Content, Current Affairs, Internet, Management, Marketing, Online, Search, Social Media <a href='http://feedproxy.google.com/~r/typepad/jonathansalembaskin/my_weblog/~3/_H9ivMuBSSQ/the-night-after-christmas.html'>The Night After Christmas</a> <br>(You can listen listen to this holiday favorite as a podcast!) 'Twas the night after Christmas, when all through the store...<br /><a href='http://dimbulb.typepad.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Dim Bulb' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/mybloglog8534a05e3800f1c6728e'>Jonathan Salem Baskin</a> Sat, 26 Dec 2009 05:02:16 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin <a href='http://dimbulb.typepad.com/my_weblog/2009/12/the-night-after-christmas.html'>The Night After Christmas</a> <br>(You can listen listen to this holiday favorite as a podcast!) 'Twas the night after Christmas, when all through the store...<br /><a href='http://dimbulb.typepad.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Dim Bulb' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/mybloglog8534a05e3800f1c6728e'>Jonathan Salem Baskin</a> Sat, 26 Dec 2009 00:00:00 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin <a href='http://feedproxy.google.com/~r/UnderstandingMarketing/~3/v_lvsRAIqhA/'>Example Of A City Rebranding Itself</a> <br>You&#8217;ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself...<br /><a href='http://understandingmarketing.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Understanding Marketing' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/understandingmarketing'>CSternal</a> Tue, 22 Dec 2009 12:53:04 America/Los_Angeles Branding, brand, brand identity, brand image, brand strategy, fresno, fresno rebranding, marketimg campaign, marketing, rebranding, small business branding, small business logo, small business marketing RT @DanBlank: 4 Stories About Why Caring is Critical to Business Success: http://bit.ly/8KTNEz #brand #strategy<br /><a href='http://www.twitter.com/rahelab'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/itwitter.png' alt='Twitter' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/rahelab'>Rahel</a> Mon, 21 Dec 2009 22:40:08 America/Los_Angeles <a href='http://feedproxy.google.com/~r/typepad/jonathansalembaskin/my_weblog/~3/Ygn0Xv-OegA/what-were-they-thinking.html'>What Were They Thinking?</a><br>(NOTE: This essay draws on a chapter in my new book, Bright Lights &amp; Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).It's hard not to dish on some of the year's deliciously...<br /><a href='http://www.google.com/reader/shared/02726936952116676629'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/igooglereader.png' alt='Google Reader' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/martin_bishop'>martinjohnbishop</a> Mon, 21 Dec 2009 08:15:40 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin, Advertising, Brand, Branding, Business, Business Strategy, Content, Current Affairs, Internet, Management, Marketing, Online, Search, Social Media <a href='http://www.collings.co.za/2009/12/end-of-road-for-iconic-brand.html'>End of Road for Iconic Brand</a><br>Did a lack of authenticity slowly kill an iconic brand?<br /><a href='http://www.google.com/reader/shared/05063907086787846757'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/igooglereader.png' alt='Google Reader' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/fruchter'>Mike Fruchter</a> Mon, 21 Dec 2009 07:23:39 America/Los_Angeles Advertising, Brand Strategy <a href='http://dimbulb.typepad.com/my_weblog/2009/12/what-were-they-thinking.html'>What Were They Thinking?</a> <br>(NOTE: This essay draws on a chapter in my new book, Bright Lights &amp; Dim Bulbs, which identifies nine radical branding and...<br /><a href='http://dimbulb.typepad.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Dim Bulb' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/mybloglog8534a05e3800f1c6728e'>Jonathan Salem Baskin</a> Mon, 21 Dec 2009 00:00:00 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin, Advertising, Brand, Branding, Business, Business Strategy, Content, Current Affairs, Internet, Management, Marketing, Online, Search, Social Media Building a Balanced Sustainable Brand Strategy, online seminar tomorrow with @azinfische http://bit.ly/7pB6e7<br /><a href='http://www.twitter.com/mvellandi'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/itwitter.png' alt='Twitter' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/Mario_Vellandi'>Mario Vellandi</a> Thu, 17 Dec 2009 09:55:57 America/Los_Angeles <a href='http://feedproxy.google.com/~r/typepad/jonathansalembaskin/my_weblog/~3/kOxSQc5qkCM/sports-weather.html'>Sports &amp; Weather</a><br>If death and taxes are the two things on which we can depend in life overall, I'd like to suggest that the two media experiences we can always trust are sports and weather. Here's why: There's no objectivity in news reporting anymore, as we've been...<br /><a href='http://www.google.com/reader/shared/02296802670791027192'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/igooglereader.png' alt='Google Reader' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/thebrandchef'>abclark</a> Thu, 17 Dec 2009 07:49:34 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin, Advertising, Brand, Branding, Business, Business Strategy, Content, Current Affairs, Internet, Management, Marketing, Online, Search, Social Media <a href='http://dimbulb.typepad.com/my_weblog/2009/12/sports-weather.html'>Sports &amp; Weather</a> <br>If death and taxes are the two things on which we can depend in life overall, I'd like to suggest that the two media...<br /><a href='http://dimbulb.typepad.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Dim Bulb' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/mybloglog8534a05e3800f1c6728e'>Jonathan Salem Baskin</a> Thu, 17 Dec 2009 00:00:00 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin, Advertising, Brand, Branding, Business, Business Strategy, Content, Current Affairs, Internet, Management, Marketing, Online, Search, Social Media Andrew Butler joins PPK as brand strategy director http://bit.ly/7cJk3H<br /><a href='http://www.twitter.com/skarritt'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/itwitter.png' alt='Twitter' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/skarritt'>Kevin Skarritt</a> Tue, 15 Dec 2009 16:42:57 America/Los_Angeles <a href='http://feedproxy.google.com/~r/UnderstandingMarketing/~3/M0k76OazJnQ/'>Shattering 5 Branding Myths For Small Business</a> <br>The following column is an UnderstandingMarketing.com guest post offering branding tips for small business. When people think...<br /><a href='http://understandingmarketing.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Understanding Marketing' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/understandingmarketing'>CSternal</a> Tue, 15 Dec 2009 14:55:49 America/Los_Angeles Branding, ad campaigns, brand compliance, brand consistency, brand strategy, branding advice, branding myths, branding tips, business messages, effective branding, email signature, logo, logo design, small business branding RT @kennyhyder From earlier: Developing Your Brand Strategy http://hyder.me/kbx<br /><a href='http://www.twitter.com/Rhea'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/itwitter.png' alt='Twitter' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/Rhea'>Rhea</a> Tue, 15 Dec 2009 14:09:45 America/Los_Angeles <a href='http://feedproxy.google.com/~r/typepad/jonathansalembaskin/my_weblog/~3/kOxSQc5qkCM/sports-weather.html'>Sports & Weather</a> <br>If death and taxes are the two things on which we can depend in life overall, I'd like to suggest that the two media...<br /><a href='http://dimbulb.typepad.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Dim Bulb' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/mybloglog8534a05e3800f1c6728e'>Jonathan Salem Baskin</a> Tue, 15 Dec 2009 11:07:25 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin, Advertising, Brand, Branding, Business, Business Strategy, Content, Current Affairs, Internet, Management, Marketing, Online, Search, Social Media <a href='http://mikeelliotts.posterous.com/how-to-create-advocacy-and-conversation-plann-4'>How to create advocacy and conversation, Planning-ness 2009</a><br>via slideshare.net For most consumers and investors today, brand choice is increasingly determined by reviews, ratings, and recommendations from everyday people on the Web. W ...<br /><a href='http://del.icio.us/seoir'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/idelicious_id.png' alt='Delicious' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/mybloglog38051f11654b2eae97f2'>netgenpr</a> Mon, 14 Dec 2009 15:10:49 America/Los_Angeles brandadvocates, brandstrategy <a href='http://feedproxy.google.com/~r/ConversationAgent/~3/_AwJCkqoERs/dont-try-to-be-all-things-to-all-customers.html'>Don't Try to Be All Things to All Customers</a> <br>Or else you'll come across as not caring about one or more customer segments and needs. When it comes to branding, less from...<br /><a href='http://www.conversationagent.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Conversation Agent' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/ConversationAgent'>Conversation Agent</a> Mon, 14 Dec 2009 04:00:00 America/Los_Angeles brand strategy, business, customer conversation, marketing, social media, brand strategy, branding, business, customer conversation, marketing, social media <a href='http://dimbulb.typepad.com/my_weblog/2009/12/calling-the-season-now.html'>Calling The Season Now</a> <br>It's ten days to Christmas and we're already two days into Hanukkah, so I'm ready to call the season's retail sales: The...<br /><a href='http://dimbulb.typepad.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Dim Bulb' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/mybloglog8534a05e3800f1c6728e'>Jonathan Salem Baskin</a> Mon, 14 Dec 2009 00:00:00 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin, Advertising, Brand, Branding, Business, Business Strategy, Content, Current Affairs, Internet, Management, Marketing, Online, Search, Social Media <a href='http://feedproxy.google.com/~r/typepad/jonathansalembaskin/my_weblog/~3/AQrwKmvrmMM/calling-the-season-now.html'>Calling The Season Now</a> <br>It's ten days to Christmas and we're already two days into Hanukkah, so I'm ready to call the season's retail sales: The...<br /><a href='http://dimbulb.typepad.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Dim Bulb' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/mybloglog8534a05e3800f1c6728e'>Jonathan Salem Baskin</a> Sun, 13 Dec 2009 10:51:50 America/Los_Angeles brand strategy, branding, Branding Only Works on Cattle, Bright Lights & Dim Bulbs, Dim Bulb, Jonathan Salem Baskin, Advertising, Brand, Branding, Business, Business Strategy, Content, Current Affairs, Internet, Management, Marketing, Online, Search, Social Media <a href='http://kathelinejeanpierre.ca/2009/12/13/leweb09-the-customer-will-expect-a-greater-service/'>#LeWeb09-Gary Vaynerchuk’: “The customer will expect a greater service”</a> <br>Some key highlights of Gary Vaynerchuk's presentation about consumer expectations: People lost their mind in 1999 when I...<br /><a href='http://kathelinejeanpierre.com'><img src='http://us.i1.yimg.com/us.yimg.com/i/us/mbl/services/ifeed.png' alt='Katheline Jean-Pierre, Strategie Web, marketing et le developpement des communautes.' /></a> submitted by <a href='http://www.mybloglog.com/buzz/members/Katz_kul'>kathelinejeanpierre.ca</a> Sat, 12 Dec 2009 16:44:36 America/Los_Angeles Books, Communities, Electronic Commerce, Innovation, Internet Marketing, Life, Marketing, Social Media, #leWeb09, #startup, brand strategy, brand-dna, crush-it, E-commerce, future-of-internet, Gary Vaynerchuk, gratitude, reactionary-business, word of mouth