The Gods Must Be Appeased
Our tough economic times are forcing big brand names to cut back their expenditures, just as their marketers redouble their commitment to finding ways to get their branding accomplished.I can't help but think of pagan priests who, in the face of...

Still in the woods of NH writing a global brand strategy for a tech company. Wifi at the local diner my only link to the outside world. :)

The time for change is now.
  No, I???m not talking politics, I???m talking branding. And I???m talking specifically about my brand, my blog brand.Branding is not easy. Sometimes you don???t get it right and you need to make a change. For me, the time for change has come. Let...

Cartoon Animal Porn
There's a row underway in the UK right now over a TV commercial for Orangina, a fruity-flavored soda-pop, that features anthropomorphized animals cavorting as if they were at a strip club in Vegas.Bears get lap-dances from octopuses.  Deer can...

An Olympian Hangover
Revelers who were at the quadrennial branding bacchanal otherwise known as the Olympics are already waking up to what I'd expect are gold medal-winning hangovers.Considering the fact that 1/3 of the largest corporations behind the 2008 games have...

UCLA Seminar: Green Marketing Strategies
This UCLA hosted panel discussion on green marketing strategies, covers topics related to greenwashing, ethical communications, parental values, cause related marketing, and more.

It's a Lie
I floated the idea in my Advertising Age column two weeks ago that corporate responsibility was silly and, worse, ineffective.  Then I had my head handed to me in the next issue via a spirited riposte from someone in the good works racket.Though...

Branding Isn't Marketing
The two terms are no more synonyms than second cousins can be considered siblings.Further, the definitions of the concepts are no more concrete than those for love, justice, and the word is.  Not even two practitioners of either dark art will...

A Great Slogan
I wrote a short time ago about the irrelevance of marketing slogans, only I've just found one that I love:Feel better.  Tylenol.You get it right away, don't you?  Two words encapsulate the functional, associative, emotional, and whatever...

Show 185 - Execution Of Brand Strategy http://tinyurl.com/6q9p9b

Delta Doubles Down
It's too easy to rip on the airlines; they're apparently stuck in a no-win situation, with rising fuel prices on one end, and ever-more harried employees and disgruntled passengers on the other.But Delta seems hellbent on speeding up its own...

no, No, NO!
Since selling clothes at Penney's a pain,It has decided to promote a videogame.Not about style, or colors, or fit,No, not about merchandise, no, not one bit.Marketing facts is something to dread:So here comes an advergame instead.Entitled "Dork...

Haunted by a Car
I reported on Dim Bulb a few weeks ago about my wife's car accident (she’s fine), and how our insurance company did its best to avoid, ignore, or mislead us.  While that hasn't changed, I can add a new player to the narrative: the spooky...

loving when owners want a culture brand strategy and see how personal brand is the driver