Topic: brandstrategy
New with Topic: brandstrategy
martinjohnbishop shared an item
The Dinosaurs Thud
In two days, two marketers responsible for spending a cumulative $9 billion last year lost their jobs, though nobody is talking about where all the money went. First, Procter & Gamble's Jim Stengel quit, followed by AT&T's Wendy...
In two days, two marketers responsible for spending a cumulative $9 billion last year lost their jobs, though nobody is talking about where all the money went. First, Procter & Gamble's Jim Stengel quit, followed by AT&T's Wendy...
4 days ago
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| Topics: AT&T, brand..., branding, Cingular | Add google reader to your profile
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| Topics: AT&T, brand..., branding, Cingular | Add google reader to your profile
Brand Guy posted a blog entry
Talking Brand Strategy With Starbucks’ Senior VP-Marketing
July 16, 2008CHICAGO (AdAge.com) — Starbucks might have taken a hiatus from TV advertising, but it isn’t ruling...
July 16, 2008CHICAGO (AdAge.com) — Starbucks might have taken a hiatus from TV advertising, but it isn’t ruling...
Chris McCrory posted a blog entry
Ensure Your Customers Are Successful
Here’s a quick question for you. When you sell to your customers, what are you doing to ensure their success? This most...
Here’s a quick question for you. When you sell to your customers, what are you doing to ensure their success? This most...
SarahBee posted a blog entry
Pure Hog Heaven For Fans and Marketers: New Harley Davidson Museum Opens This Weekend.
This coming Saturday July 12th marks the opening of a new piece of classic Americana – Harley Davidson’s new Museum...
This coming Saturday July 12th marks the opening of a new piece of classic Americana – Harley Davidson’s new Museum...
neilperkin posted a blog entry
Goodness And Happiness
Image courtesy At the recent Future of Journalism conference that the Guardian ran (an internal conference that they generously...
Image courtesy At the recent Future of Journalism conference that the Guardian ran (an internal conference that they generously...
Sean posted a blog entry
Can pharma cure its brands?
What is the best way to help doctors and patients to get our messages?Stop communicating with them as if they were idiots.
What is the best way to help doctors and patients to get our messages?Stop communicating with them as if they were idiots.
Chris McCrory posted a blog entry
Ads 2.0
I set up some Google Alerts for certain keywords I want to track. One of the neat things about the alerts is that they can...
I set up some Google Alerts for certain keywords I want to track. One of the neat things about the alerts is that they can...
Cseng posted a blog entry
Rule of ___ above ___
The American embassy today put a nice phrase pertaining to recent Sodomy charges against Anwar Ibrahim, the current de facto...
The American embassy today put a nice phrase pertaining to recent Sodomy charges against Anwar Ibrahim, the current de facto...
Cseng posted a blog entry
Malaysia Master Brand - another one?????????
Just a few days back, the press posted a story in the local paper calling for pooling of strategies to create a Malaysia...
Just a few days back, the press posted a story in the local paper calling for pooling of strategies to create a Malaysia...
Chris McCrory posted a blog entry
The Challenge of Segmentation
Segmentation is a difficult thing to wrangle sometimes. When internet-based sales starting picking up steam ten years ago,...
Segmentation is a difficult thing to wrangle sometimes. When internet-based sales starting picking up steam ten years ago,...
Sandusky posted a tweet
loving when owners want a culture brand strategy and see how personal brand is the driver
RealFreshTV posted a tweet
Great slides on brand strategy http://twurl.nl/cnmjmi Applicable to 'personal branding' for those so inclined...
Servantofchaos posted a blog entry
Strategic Happiness
This excellent presentation by Tara Hunt clearly draws a connection between customer experience and brands. To do this, Tara...
This excellent presentation by Tara Hunt clearly draws a connection between customer experience and brands. To do this, Tara...
Chris McCrory posted a blog entry
Find a Middle Ground
Many companies approach managing their brand in one of two ways. Some will take a conservative approach, wanting to stay true...
Many companies approach managing their brand in one of two ways. Some will take a conservative approach, wanting to stay true...
Chris McCrory posted a blog entry
Understanding What You Really Sell
I am working on a new project that started with one purpose but morphed into another because of one “little”...
I am working on a new project that started with one purpose but morphed into another because of one “little”...
martinjohnbishop shared an item
Advertising's Worst Nightmare
InBev's possible purchase of Anheuser-Busch must be keeping lots of advertising people up at night.AB spends more on marketing in the U.S. than its next three competitors combined. InBev spends the least, although its current brands --...
InBev's possible purchase of Anheuser-Busch must be keeping lots of advertising people up at night.AB spends more on marketing in the U.S. than its next three competitors combined. InBev spends the least, although its current brands --...
37 days ago
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| Topics: advertising, Anheuser-B..., Baskin, Bass Ale | Add google reader to your profile
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| Topics: advertising, Anheuser-B..., Baskin, Bass Ale | Add google reader to your profileChris McCrory posted a blog entry
Passion and Lessons Learned
On Monday, I wrote a piece focusing on what Apple is doing from a business perspective to out maneuver PCs. My intention was...
On Monday, I wrote a piece focusing on what Apple is doing from a business perspective to out maneuver PCs. My intention was...
martinjohnbishop shared an item
Disintegrated Communications
A few days ago, I received further confirmation from my bank -- Chase -- that its brand is all about abusing me.First, there was some small print added to my monthly statement, just beneath the logo. It was notification that certain fees would be...
A few days ago, I received further confirmation from my bank -- Chase -- that its brand is all about abusing me.First, there was some small print added to my monthly statement, just beneath the logo. It was notification that certain fees would be...
39 days ago
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| Topics: Baskin, brand..., branding, Chase | Add google reader to your profile
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| Topics: Baskin, brand..., branding, Chase | Add google reader to your profileChris McCrory posted a blog entry
Baggage Options
Well, we knew the time was coming when airlines would start charging us for darn near everything. Now they’re going to...
Well, we knew the time was coming when airlines would start charging us for darn near everything. Now they’re going to...
Cseng posted a blog entry
Adultering the brand or business survival?
I am not sure if this is the same thing that has happen elsewhere around the world. Today I write about KFC - our Finger Lickin...
I am not sure if this is the same thing that has happen elsewhere around the world. Today I write about KFC - our Finger Lickin...
Chris McCrory posted a blog entry
High Switching Costs
I’ve never really gotten into, nor understood for that matter, the ongoing fight between PC and Mac users. Each has its...
I’ve never really gotten into, nor understood for that matter, the ongoing fight between PC and Mac users. Each has its...
Chris McCrory posted a blog entry
Maintaining Your Identity in a Partnership
One of the main changes we face when we marry is a change in our identity. That same identity changes even more when kids...
One of the main changes we face when we marry is a change in our identity. That same identity changes even more when kids...
prgtests posted a blog entry
Return of the Undead Brand
Have you heard? Left for dead, consigned to the dustbin of history, gone and more or less forgotten, a familiar name has...
Have you heard? Left for dead, consigned to the dustbin of history, gone and more or less forgotten, a familiar name has...
Chris McCrory posted a blog entry
Getting Personal
The Macy’s at Biltmore Fashion Park is huge. The selection is immense. So much so, that it can be overwhelming at...
The Macy’s at Biltmore Fashion Park is huge. The selection is immense. So much so, that it can be overwhelming at...
Chris McCrory posted a blog entry
You Need to Start Right
I’ve been writing about companies’ creative not matching up with their core brand or message. I really see only...
I’ve been writing about companies’ creative not matching up with their core brand or message. I really see only...
Chris McCrory posted a blog entry
Underdoing It at Overstock
I wonder if the good people at Overstock.com really have a message about who they are and what they represent. Their initial...
I wonder if the good people at Overstock.com really have a message about who they are and what they represent. Their initial...
Chris McCrory posted a blog entry
It Just Matters Where You Use Them
I’m learning my way around my new hometown—Phoenix. This past weekend my sister-in-law went with me to some stores so...
I’m learning my way around my new hometown—Phoenix. This past weekend my sister-in-law went with me to some stores so...
Barrett J. Rossie posted a blog entry
Do you know your brand?
Over the past few years, dealing with business owners and marketing directors, I’ve found that about half my clients...
Over the past few years, dealing with business owners and marketing directors, I’ve found that about half my clients...
Barrett J. Rossie posted a blog entry
Do you know your brand?
Over the past few years, dealing with business owners and marketing directors, I’ve found that about half my clients...
Over the past few years, dealing with business owners and marketing directors, I’ve found that about half my clients...
Woolard posted a blog entry
Brand Timeline Portrait
via my boss, IV, a very cool visual of how we interact with brands. kudos to Jane of the Dear Jane Sample blog for her honesty...
via my boss, IV, a very cool visual of how we interact with brands. kudos to Jane of the Dear Jane Sample blog for her honesty...
Chris McCrory posted a blog entry
Great Results Can Be Greater
Yesterday, I wrote about metrics and the importance of measuring relevant data—that which guides you to real growth. ...
Yesterday, I wrote about metrics and the importance of measuring relevant data—that which guides you to real growth. ...
Chris McCrory posted a blog entry
Use Relevant Metrics
Measurement is the bane of our existence. The only way for us to know if what we are doing is effective is to measure the...
Measurement is the bane of our existence. The only way for us to know if what we are doing is effective is to measure the...
Chris McCrory posted a blog entry
Knowing Your History versus Holding on to the Past
I had the opportunity to spend some time with one of my best friends from high school. We hadn’t seen each other in over...
I had the opportunity to spend some time with one of my best friends from high school. We hadn’t seen each other in over...
prgtests posted a blog entry
Killing the "The" ... and Other Marketing Tales of the Weird
How much would you pay for a new tagline? If you're Citibank, you're willing to drop $30 million to wind up with the...
How much would you pay for a new tagline? If you're Citibank, you're willing to drop $30 million to wind up with the...
Chris McCrory posted a blog entry
Should GE Sell or Partner Appliance Unit?
GE announced last week that it is considering selling, spinning off or partnering its appliance unit. My first thought went to...
GE announced last week that it is considering selling, spinning off or partnering its appliance unit. My first thought went to...
Chris McCrory posted a blog entry
Balancing Consistency with Innovation and Creativity
When you have a brand, the one thing customers look for is consistency. Even if it’s bad, the fact that it is consistent...
When you have a brand, the one thing customers look for is consistency. Even if it’s bad, the fact that it is consistent...
prgtests posted a blog entry
A PG-13 Ad Campaign
"Screw it" may not be everyone's first choice for an ad campaign's tagline, but that's what Harley-Davidson is doing these...
"Screw it" may not be everyone's first choice for an ad campaign's tagline, but that's what Harley-Davidson is doing these...
Chris McCrory posted a blog entry
Another Kind of Relativity
I’m talking here in terms of “everything’s relative” and individual circumstances, not something as...
I’m talking here in terms of “everything’s relative” and individual circumstances, not something as...
Chris McCrory posted a blog entry
Jumping Someone Else’s Train
Not only do we like our lines, we enjoy hopping on bandwagons as well (with a tip of the hat to The Cure for the title). The...
Not only do we like our lines, we enjoy hopping on bandwagons as well (with a tip of the hat to The Cure for the title). The...
prgtests posted a blog entry
You Gotta Have a Gimmick
What do the cast of "Gypsy" and Chrysler LLC chairman/CEO Bob Nardelli have in common? They can both currently be heard...
What do the cast of "Gypsy" and Chrysler LLC chairman/CEO Bob Nardelli have in common? They can both currently be heard...
Brand Guy posted a blog entry
Theresa Kathryn Foundation
LADERA RANCH, CA.–(BUSINESS WIRE)–ibranz, a Brand Strategy firm, today announced an alliance with the Theresa...
LADERA RANCH, CA.–(BUSINESS WIRE)–ibranz, a Brand Strategy firm, today announced an alliance with the Theresa...
Mikej posted a blog entry
'The Prepared Mind'
uploaded by mike fischer on flickrI have been throwing this around in my head for a while and it came up again with an event...
uploaded by mike fischer on flickrI have been throwing this around in my head for a while and it came up again with an event...
Mikej posted a blog entry
Some presentations on slideshare
After 18months I finally bought I nice macbook pro and felt the need to play around with the presentation software. So I...
After 18months I finally bought I nice macbook pro and felt the need to play around with the presentation software. So I...
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