Form Follows Assumption?
McDonald's is going to change its logo in Germany, casting its iconographic golden arches against a green background to envoke its respect for the environment. I can't decide if the idea is irrelevant or insane. Or both.Central to the decision would...

Mahle Clevite Inc. Implements New Brand Strategy for North ... http://bit.ly/7TBJ0B

The Year's Best Marketing
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).Great branding and marketing happened all the time in...

The Value of Reputation
A few days ago, I published the chart you see in this post on Twitter to highlight how one of my favorite brands, Nutella, has the best global reputation across the board. The Reputation Institute, which was introduced to me by my friend Richard...

Good read about brand strategy : http://bit.ly/4H4DsY (RT @lindagneal)

Insight for Innovation
Thoughts on insight, market research, innovation, consumer trends and brand development

RT @tweetmeme 5 Reasons for Having a Personal Brand Strategy | Internet Business Pro by Joe Perez http://bit.ly/8gh5Vu

RT @tweetmeme 5 Reasons for Having a Personal Brand Strategy | Internet Business Pro by Joe Perez http://bit.ly/8gh5Vu

5 Reasons for Having a Personal Brand Strategy Online - http://bit.ly/6JUI5j

5 Reasons for having a Personal Brand Strategy Online - http://internetbusinesspro.us/H9ak #pbs #personalbranding

5 Reasons for having a Personal Brand Strategy Online - http://internetbusinesspro.us/H9ak #pbs #personalbranding

My latest completed project - Personal Brand Strategy for http://www.blakemallen.com #pbs

The most recent project I just finished is a personal brand strategy for ViSalus CMO Blake Mallen. Check it out! http://www.blakemallen.com

Your Reputation Sucks
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).In case you haven't noticed it, almost every public and...

join @rwhisman & me: @ColoradoAMA hosts "Execute Effective Brand Strategy via Social Media" at DU http://ow.ly/E5dP

DGAP-Adhoc: ERGO fosters growth with new brand strategy http://bit.ly/J7KWi

RT @TweetFitter1 You Don't Need a Social Media Strategy (you need a brand strategy) http://ow.ly/B7cf #smm #socialmedia #branding

"Only connect" says brand strategy author on new one-day course ... http://bit.ly/1EwZTw

RT @MichaelHinshaw: A #brand strategy is the single most important differentiator between good and great companies. http://ow.ly/CLFD

Exact Launches New Brand Strategy at 25th Anniversary http://bit.ly/1GQ5Dz

RT @rrensink: Dell's Michael Buck on how social media is a core brand strategy- from #gaspedal http://bit.ly/G86BK

Exact launches new brand strategy at 25th anniversary http://bit.ly/qbrt8

"Only connect" says brand strategy author on new one-day course ... http://bit.ly/2Vsrpt

"You don't need a social media strategy. You need a brand strategy". http://brandtwist.com/?p=982

The 2nd Developing an Effective Employer Brand Strategy http://bit.ly/3OxsrK

" Don't think brand strategy as CMO, think business strategy first." - Gail Guluppo, CMO @WesternUnion

Disney rethinking its brand strategy http://ow.ly/yV47