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Topic: brandstrategy

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Kevin Makice
Kevin Makice posted a tweet
In INFO East, waiting for @kristianindy to talk about the Intersection of UX Design and Brand Strategy.
 
Stewart Townsend
Stewart Townsend posted a tweet
Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it… http://bit.ly/ORsVE
 
Kevin Skarritt
Kevin Skarritt posted a tweet
"Only connect" says brand strategy author on new one-day course ... http://bit.ly/2Vsrpt
 
<em>wagnerthomas1</em>
wagnerthomas1 posted a tweet
RT @madebymany: Like this: "Why you don't need a social media strategy, you need a brand strategy." - http://ow.ly/BhTm (@BBHLabs)
 
johnlally
johnlally posted a tweet
"You don't need a social media strategy. You need a brand strategy". http://brandtwist.com/?p=982
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
An Opportunity To Chase Business
JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of...
 
Graeme
Graeme posted a tweet
RT @madebymany: Like this: "Why you don't need a social media strategy, you need a brand strategy." - http://ow.ly/BhTm (@BBHLabs)
 
Martin Schiele
Martin Schiele posted a tweet
Liked this: "Why you don't need a social media strategy, you need a brand strategy" - learning from Virgin: http://j.mp/21FcNY via @BBHLabs
 
Kevin Skarritt
Kevin Skarritt posted a tweet
The 2nd Developing an Effective Employer Brand Strategy http://bit.ly/3OxsrK
 
David Wiggs
David Wiggs posted a tweet
" Don't think brand strategy as CMO, think business strategy first." - Gail Guluppo, CMO @WesternUnion
 
Kevin Skarritt
Kevin Skarritt posted tweets
La Perla to rationalise brand strategy http://bit.ly/s0MgR
The 2nd Developing an Effective Employer Brand Strategy http://bit.ly/2iEj6Z
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
You Get More From Almost Great Ideas
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
You Get More From Almost Great Ideas
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Fabian Pattberg
Fabian Pattberg posted a tweet
RT @jepsteinreeves: @adwrighty Corporate social responsibility examples - part 2: http://ow.ly/zKKN #csr #brand #strategy
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Forget About Harley and Apple
Have you noticed that most conversations about branding inevitably include references to Harley-Davidson and Apple? Sprinkle in...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Forget About Harley and Apple
Have you noticed that most conversations about branding inevitably include references to Harley-Davidson and Apple? Sprinkle in...
 
Toma Bonciu
Toma Bonciu posted a tweet
RT @marianaduma: a BRAND STRATEGY checklist Guide http://bit.ly/4wyqIy #branding #marketing
 
Kevin Skarritt
Kevin Skarritt posted tweets
Seven & I kicks off global private brand strategy with wine release http://bit.ly/136QzH
Developing an Effective Employer Brand Strategy with the Father of ... http://bit.ly/abJhR
Eaton renews power line brand strategy http://bit.ly/kB7jF
 
Eric Tsai
Eric Tsai posted a tweet
Disney rethinking its brand strategy http://ow.ly/yV47
 
Brand Guy
Brand Guy posted a blog entry
Brand Marketers Rethink Their Roles And Their Ad Strategies
Melanie WellsThe recession has battered some of the nation’s biggest companies. Even so, top marketing executives...
 
BrandCoach
BrandCoach posted a tweet
Check out the BrandStrategy Twitter list I've added to Listorious http://bit.ly/2gp54l #marketing #strategy #branding
 
Cindy Ratzlaff
Cindy Ratzlaff posted a blog entry
Adding a custom tab to your Facebook Fan page
Brand strategy includes maximizing the visibility of your product in all of your consumer touch points. You can promote your...
 
Cindy Ratzlaff
Cindy Ratzlaff posted a blog entry
Self-Publishing Book Expo
I’ll be a panelist at the first annual Self-Publishing Book Expo in New York on Saturday, November 7th. I’m speaking on...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Text is the New Multimedia
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Text is the New Multimedia
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...
 
Futurelab
Futurelab posted a blog entry
P&G’s Strategic Review of Brands Isn’t Really Strategic
The Wall Street Journal today reported that Procter & Gamble’s new CEO, Robert McDonald, had put a number of brands...
 
<em>brian.creath</em>
brian.creath posted a blog entry
The World Has Changed. (Are you telling the right story?)
“We need to rethink our message. What we’re saying doesn’t make sense anymore.”–Fortune 1000 CMO,...
16 days ago The Idea. | Topics: Brand, Brand..., Brand..., Business...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Send Teenagers Into Space
No, I'm not being a grumpy parent. A nonprofit organization hopes to send as many as 200 teachers into space each year aboard...
 
<em>brian.creath</em>
brian.creath posted a blog entry
‘The Idea’ Awarded Top Medical Blog Distinction
In a recent poll conducted by NewDoctor (a Medical Professional Database of more than 100,000 monthly users), The Idea...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Ads Aren't Augmented Reality
Does advertising need augmented reality? Augmented Reality, or "AR," is one of the ideas buzzing around the advertising world...
 
Andrew McCall
Andrew McCall shared an item
Ads Aren't Augmented Reality
Does advertising need #augmented reality?Augmented Reality, or "AR," is one of the ideas buzzing around the advertising world these days. The premise is that consumers don't want to look at static ads any longer, so there are various ways to augment...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Ads Aren't Augmented Reality
Does advertising need augmented reality? Augmented Reality, or "AR," is one of the ideas buzzing around the advertising world...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Send Teenagers Into Space
No, I'm not being a grumpy parent. A nonprofit organization hopes to send as many as 200 teachers into space each year aboard...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Ford Keeps A Secret
Ford's latest spots for its Lincoln MKS and EcoBoost engine continues the company's steadfast commitment to advertising that...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Ford Keeps A Secret
Ford's latest spots for its Lincoln MKS and EcoBoost engine continues the company's steadfast commitment to advertising that...
 
Derrick Daye
Derrick Daye posted a blog entry
When To Launch A Second Brand
Whenever a fashion or technological change occurs, an existing brand, no matter how dominant, faces a choice. Should the brand...
 
Derrick Daye
Derrick Daye posted a blog entry
When To Launch A Second Brand
Whenever a fashion or technological change occurs, an existing brand, no matter how dominant, faces a choice. Should the brand...
25 days ago Brand Aid | Topics: Brand..., Branding
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Still Time To Learn Greek
Is it possible your deepest brand values are the ones you need to change? In reading a review of a biography of journalist and...
 
Brand Guy
Brand Guy posted a blog entry
Harley-Davidson Unveils New Single-Brand Strategy
VARESE, Italy, Oct. 15 /PRNewswire/ — Harley-Davidson, Inc. (NYSE: HOG) todayannounced its third quarter financial...
 
Derrick Daye
Derrick Daye posted a blog entry
How To Attack The Leading Brand
You know the kid’s game. Rock (fist) breaks scissors. Scissors (two fingers) cuts paper. Paper (flat hand) covers rock. So...
 
Derrick Daye
Derrick Daye posted a blog entry
How To Attack The Leading Brand
You know the kid’s game. Rock (fist) breaks scissors. Scissors (two fingers) cuts paper. Paper (flat hand) covers rock. So...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
It's Just Sugar Water, Stupid
Coca-Cola's old school propaganda on the beverage tax is an insult and a missed opportunity. A full bore campaign to defeat a...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
It's Just Sugar Water, Stupid
Coca-Cola's old school propaganda on the beverage tax is an insult and a missed opportunity. A full bore campaign to defeat a...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Managing Expectations
Did you miss the NASA rocket crash into the Moon on live television Friday morning? Don't worry, you didn't miss anything....
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Managing Expectations
Did you miss the #NASA rocket crash into the Moon on live television Friday morning? Don't worry, you didn't miss anything....
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
The Permanent Sale
Jos. A. Bank is running a big sale this weekend. Wait a minute, it seems that it runs a big sale every weekend. Buy one, get...
 
<em>lhkent</em>
lhkent posted a tweet
RT @twitterparents: Estee Lauder offers free makeovers & photo shoots for social med.. http://bit.ly/13khIK ME: great brand strategy!
 
martinjohnbishop
martinjohnbishop shared an item
Your Room Isn't Ready Yet
Sheraton is giving away free nights in dozens of its locations as part of a campaign to promote the $6 billion it has spent on renovations. It's a missed opportunity to do more for its brand and business.Staying at a Sheraton has always been a...
 
Jonathan Salem Baskin
Jonathan Salem Baskin posted a blog entry
Your Room Isn't Ready Yet
Sheraton is giving away free nights in dozens of its locations as part of a campaign to promote the $6 billion it has spent on...
 
martinjohnbishop
martinjohnbishop shared items
Fighter Brand Strategy Considerations
Fighter brands are one of the oldest strategies in branding. In a classic response to low priced rivals an organization launches a cheaper brand to attack the threat head on and protect their premium priced offerings. Unlike flanker brands or...
Nothing To Say
Bank of America/Merrill Lynch took out a double-page spread in the Wall Street Journal last week to deliver what it must have felt was a very important message to its current and would-be customers.
Nothing.The spread was mostly black ink. A...