In INFO East, waiting for @kristianindy to talk about the Intersection of UX Design and Brand Strategy.

Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it… http://bit.ly/ORsVE

"Only connect" says brand strategy author on new one-day course ... http://bit.ly/2Vsrpt

RT @madebymany: Like this: "Why you don't need a social media strategy, you need a brand strategy." - http://ow.ly/BhTm (@BBHLabs)

"You don't need a social media strategy. You need a brand strategy". http://brandtwist.com/?p=982

RT @madebymany: Like this: "Why you don't need a social media strategy, you need a brand strategy." - http://ow.ly/BhTm (@BBHLabs)

Liked this: "Why you don't need a social media strategy, you need a brand strategy" - learning from Virgin: http://j.mp/21FcNY via @BBHLabs

The 2nd Developing an Effective Employer Brand Strategy http://bit.ly/3OxsrK

" Don't think brand strategy as CMO, think business strategy first." - Gail Guluppo, CMO @WesternUnion

La Perla to rationalise brand strategy http://bit.ly/s0MgR

The 2nd Developing an Effective Employer Brand Strategy http://bit.ly/2iEj6Z

RT @jepsteinreeves: @adwrighty Corporate social responsibility examples - part 2: http://ow.ly/zKKN #csr #brand #strategy

RT @marianaduma: a BRAND STRATEGY checklist Guide http://bit.ly/4wyqIy #branding #marketing

Seven & I kicks off global private brand strategy with wine release http://bit.ly/136QzH

Developing an Effective Employer Brand Strategy with the Father of ... http://bit.ly/abJhR

Eaton renews power line brand strategy http://bit.ly/kB7jF

Disney rethinking its brand strategy http://ow.ly/yV47

Check out the BrandStrategy Twitter list I've added to Listorious http://bit.ly/2gp54l #marketing #strategy #branding

Ads Aren't Augmented Reality
Does advertising need #augmented reality?Augmented Reality, or "AR," is one of the ideas buzzing around the advertising world these days. The premise is that consumers don't want to look at static ads any longer, so there are various ways to augment...

RT @twitterparents: Estee Lauder offers free makeovers & photo shoots for social med.. http://bit.ly/13khIK ME: great brand strategy!

Your Room Isn't Ready Yet
Sheraton is giving away free nights in dozens of its locations as part of a campaign to promote the $6 billion it has spent on renovations. It's a missed opportunity to do more for its brand and business.Staying at a Sheraton has always been a...

Fighter Brand Strategy Considerations
Fighter brands are one of the oldest strategies in branding. In a classic response to low priced rivals an organization launches a cheaper brand to attack the threat head on and protect their premium priced offerings. Unlike flanker brands or...

Nothing To Say
Bank of America/Merrill Lynch took out a double-page spread in the Wall Street Journal last week to deliver what it must have felt was a very important message to its current and would-be customers.
Nothing.The spread was mostly black ink. A...