Topic: Brand Stewardship
New with Topic: Brand Stewardship
John B posted a blog entry
Idea Bar #14: Insight Service for Healthcare Pros
Healthcare companies including pharma are challenged with how to build relationships with physicians digitally. They have their...
Healthcare companies including pharma are challenged with how to build relationships with physicians digitally. They have their...
John B posted a blog entry
A Whitepaper for brands ready for an enterprise-level social media plan
Ogilvy Enterprise Social Media v1 0 A few weeks back, I was asked to share my POV on what the more sophisticated brands are...
Ogilvy Enterprise Social Media v1 0 A few weeks back, I was asked to share my POV on what the more sophisticated brands are...
16 days ago
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., Interactive...
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., Interactive...John B posted a blog entry
Open Innovation Fuels Growth (But Can You Measure it)
Mindstorms Big Robot on Campus, the NetFlix Prize, The Electrolux Design Challenge - these are all classic high-profile...
Mindstorms Big Robot on Campus, the NetFlix Prize, The Electrolux Design Challenge - these are all classic high-profile...
John B posted a blog entry
Perpetual Beta: The Communications Pro of the Future - Part 4
"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence,...
"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence,...
John B posted a blog entry
Radical Listening: The Communications Pro of the Future - Part 2
"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence,...
"The Communications pro of the future must be a master of three important disciplines: Radical Listening, Social Influence,...
John B posted a blog entry
The Communications Pro of the Future (2010 Edition) Part 1
The public relations discipline is changing. Social media and the complexity of our lives are conspiring to alter the job and...
The public relations discipline is changing. Social media and the complexity of our lives are conspiring to alter the job and...
32 days ago
Digital Influence Mapping Project
| Topics: Brand..., Consumer..., Engagement, Social...
Digital Influence Mapping Project
| Topics: Brand..., Consumer..., Engagement, Social...John B posted a blog entry
Headlines from the 2009 Word of Mouth Marketing Association Summit Part 2
There were more sessions to go to than anyone could manage. That's a nice problem to have. The fact that the presentations are...
There were more sessions to go to than anyone could manage. That's a nice problem to have. The fact that the presentations are...
John B posted a blog entry
Twitter Advertising May Cure Itself
Twitter advertising is not the devil's work. I once thought it was. Now it seems more like an evolution towards an ad form...
Twitter advertising is not the devil's work. I once thought it was. Now it seems more like an evolution towards an ad form...
40 days ago
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Influentials, Interactive...
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Influentials, Interactive...John B posted a blog entry
Headlines from the 2009 Word of Mouth Marketing Association Summit Part 1
Record Attendance and so Many Brands Attendance: 480+ Marketing and Communications pros from major brands, agencies,...
Record Attendance and so Many Brands Attendance: 480+ Marketing and Communications pros from major brands, agencies,...
John B posted a blog entry
The Trends in Next Generation Listening Posts (and Looking Glass)
We have reviewed and worked with many of the leading technology companies curently providing consumer generated media (cgm)...
We have reviewed and worked with many of the leading technology companies curently providing consumer generated media (cgm)...
John B posted a blog entry
Wall-to-Wall Brand Cases, the FTC and Sugarland: WOMMA Summit 2009
This year's Word of Mouth Marketing Association (WOMMA) Summit is something else. It is the fruit of two years effort by a lot...
This year's Word of Mouth Marketing Association (WOMMA) Summit is something else. It is the fruit of two years effort by a lot...
John B posted a blog entry
The Power of Owned and Earned Media
The power of social media going forward is in integrated programs, not stand-alone, "earned" media programs. It doesn't take...
The power of social media going forward is in integrated programs, not stand-alone, "earned" media programs. It doesn't take...
73 days ago
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., Interactive...
Digital Influence Mapping Project
| Topics: Blogging, Brand..., Consumer..., Interactive...John B posted a blog entry
The New (and Imperfect) FTC Guidelines Are a Good Start
There has been a fair amount of discussion about the recent FTC Guidelines on Endorsements and Testimonials.I serve as the...
There has been a fair amount of discussion about the recent FTC Guidelines on Endorsements and Testimonials.I serve as the...
John B posted a blog entry
Social IRM - Influencer Relationship Management Pt 3
or 7 ways you can add scale to an influencer program Previously, I have covered theresearch and activation of influencers in a...
or 7 ways you can add scale to an influencer program Previously, I have covered theresearch and activation of influencers in a...
