Topic: Brands needing help

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The Brand Man posted a blog entry

Luxury Watch maker Tag Heuer drops Tiger Woods as endorser
As expected luxury watch maker Tag Heuer has announced it will drop its alliance with now disgraced professional golf phenom...

21 days ago

The Brand Man posted a blog entry

Tiger woods: This brand in free-fall may significantly impact sports endorsements in the future
Nearly two weeks after the 2:30AM car crash that has led to the acknowledgment of infidelity by the world's richest Golfer and...

28 days ago

The Brand Man posted a blog entry

Playboy brand coming to South Beach, Miami linking with Sagamore Hotel
Playboy, the male oriented iconic sexual fantasy brand from the 60s, has been struggling to survive on revenue from its...

30 days ago

The Brand Man posted a blog entry

Spirit Airlines "uses" Tiger Woods to sell cheap tickets; in bad taste?
I just came across the new TV ad for Spirit Airlines promoting their usual low low no frills fares. The unusual element is they...

34 days ago

The Brand Man posted a blog entry

Brand "Tiger Woods" put to its biggest challenge; Will sponsors stay on or bail?
The recent car "incident" involving the biggest richest branded athlete Tiger Woods is the first real test of the golfing...

38 days ago

The Brand Man posted a blog entry

Wall Street Journal declares "Branding" is more important than ever
In a recent WSJ article entitled, "The Wrap: consumers do spend on innovative goods" the newspaper declares that consumer...

67 days ago

The Brand Man posted a blog entry

CNN.com's new website format undermines CNN brand
I was stunned the other day to see a new format for CNN.com. I have religiously read this page everyday for several years as my...

73 days ago

The Brand Man posted a blog entry

Corporate Group Travel down dramatically; Will the word "Resort" be dropped from hospitality brand names?
The economy has had an enormous negative impact on bookings at hotels and resorts throughout the US. Especially hard hit have...

106 days ago

The Brand Man posted a blog entry

Lack of Civility cuts across occupation, race and political affiliation...is the end of the empire near?
I just felt compelled to write a short piece on what appears to me and many others to be an rapidly approaching end of any type...

116 days ago

The Brand Man posted a blog entry

Brand Reinvention: Defunct retailer brands get new life: Linen and Things revisted
The recession has taken a toll on a whole host of retailers many of whom were well known names in the consumer products...

130 days ago

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