Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting [AdAge]
"Mr. Kent said the company will focus on working across many geographies, cultures and channels, targeting the right consumers in a fragmented media environment and innovating."

http://www.slideshare.net/Facegroup/do-brand-need-agencies-face-forum-nov-09
Do brands need agencies?

Social media: Why M&S is listening to the word on the web | Supplement | Retail Week
Marks & Spencer has always had a reputation for listening to customer feedback; it is famous for its Women’s Institute customer panels.

Top 10 Free Tools for Monitoring Your Brand's Reputation
Here’s a basic reputation management system that I’ve been using, as well as a list of the top 10 free tools you can start using today.

Deep Brand Engagement Creates Customers - eMarketer
The power of online brand interaction is not to be denied: A solid majority of connected consumers have had their opinion of a brand swayed, either positively or negatively, by an online experience. A

The “unfriend” Social Cycle: Social Networks Beahvior Patterns
The New Oxford American Dictionary has chosen ‘unfriend’ as its word of the year. To ‘unfriend’ means to remove someone from your friend list on a social network like Facebook or MySpace (and we extend that to a similar pattern of...