Topic: branding only works on cattle

Jonathan Salem Baskin posted a blog entry

Calling The Season Now
It's ten days to Christmas and we're already two days into Hanukkah, so I'm ready to call the season's retail sales: The...

3 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

It Impacts The Brand
I had the opportunity to talk with WPP's MediaCom and some of its clients in NYC earlier this week at one of its "Fast...

6 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Form Follows Assumption?
McDonald's is going to change its logo in Germany, casting its iconographic golden arches against a green background to envoke...

19 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Nobody Knows Whats Going On
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...

21 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

The Year's Best Marketing
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...

21 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Keep A Friend Home On Black Friday
I can all but guarantee that someone you know and care about is planning to go shopping on the day after Thanksgiving. You need...

21 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Your Reputation Sucks
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...

24 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Your Reputation Sucks
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...

24 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Apple Envy
'Tis the season to diss Apple in some very creative and entertaining ways. I'm just not sure whether it's a sign of...

28 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Apple Envy
'Tis the season to diss Apple in some very creative and entertaining ways. I'm just not sure whether it's a sign of...

28 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Social Media's Promise in 2010
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...

31 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Social Media's Promise in 2010
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...

31 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

An Opportunity To Chase Business
JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of...

35 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

An Opportunity To Chase Business
JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of...

35 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

You Get More From Almost Great Ideas
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...

38 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

You Get More From Almost Great Ideas
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...

38 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Forget About Harley and Apple
Have you noticed that most conversations about branding inevitably include references to Harley-Davidson and Apple? Sprinkle in...

41 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Forget About Harley and Apple
Have you noticed that most conversations about branding inevitably include references to Harley-Davidson and Apple? Sprinkle in...

41 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Text is the New Multimedia
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...

44 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Text is the New Multimedia
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and...

45 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Bright Lights & Dim...

Jonathan Salem Baskin posted a blog entry

Send Teenagers Into Space
No, I'm not being a grumpy parent. A nonprofit organization hopes to send as many as 200 teachers into space each year aboard...

49 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Ads Aren't Augmented Reality
Does advertising need augmented reality? Augmented Reality, or "AR," is one of the ideas buzzing around the advertising world...

51 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Ads Aren't Augmented Reality
Does advertising need augmented reality? Augmented Reality, or "AR," is one of the ideas buzzing around the advertising world...

52 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Send Teenagers Into Space
No, I'm not being a grumpy parent. A nonprofit organization hopes to send as many as 200 teachers into space each year aboard...

54 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Action-Based Branding
What would happen if we looked at brands as a set of behaviors, not mental states or intentions? It would change the creative...

55 days ago

Baskinbrand | Topics: Branding Only Works on..., Dim Bulb, Jonathan Salem...

Jonathan Salem Baskin posted a blog entry

Ford Keeps A Secret
Ford's latest spots for its Lincoln MKS and EcoBoost engine continues the company's steadfast commitment to advertising that...

55 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Ford Keeps A Secret
Ford's latest spots for its Lincoln MKS and EcoBoost engine continues the company's steadfast commitment to advertising that...

55 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Still Time To Learn Greek
Is it possible your deepest brand values are the ones you need to change? In reading a review of a biography of journalist and...

58 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

It's Just Sugar Water, Stupid
Coca-Cola's old school propaganda on the beverage tax is an insult and a missed opportunity. A full bore campaign to defeat a...

62 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

It's Just Sugar Water, Stupid
Coca-Cola's old school propaganda on the beverage tax is an insult and a missed opportunity. A full bore campaign to defeat a...

62 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Managing Expectations
Did you miss the NASA rocket crash into the Moon on live television Friday morning? Don't worry, you didn't miss anything....

66 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Managing Expectations
Did you miss the #NASA rocket crash into the Moon on live television Friday morning? Don't worry, you didn't miss anything....

67 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Goin' Opportunistic
With my new book coming out next month, and experience writing five lengthy essays/week for almost two years, I've come to...

67 days ago

Baskinbrand | Topics: Branding Only Works on..., Dim Bulb, Jonathan Salem...

Jonathan Salem Baskin posted a blog entry

The Permanent Sale
Jos. A. Bank is running a big sale this weekend. Wait a minute, it seems that it runs a big sale every weekend. Buy one, get...

69 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Your Room Isn't Ready Yet
Sheraton is giving away free nights in dozens of its locations as part of a campaign to promote the $6 billion it has spent on...

70 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Nothing To Say
Bank of America/Merrill Lynch took out a double-page spread in the Wall Street Journal last week to deliver what it must have...

71 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Do Something, Get Something
Disney will give free admission to its parks to 1 million people who complete a day of volunteer work. It's an amazingly smart...

72 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Ode To My Ignorance
Last week, I dared to write about Wiki And learned its friends can be very picky: You're not allowed to voice an opinion...

73 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

The Permanent Sale
Jos. A. Bank is running a big sale this weekend. Wait a minute, it seems that it runs a big sale every weekend. Buy one, get...

74 days ago

Dim Bulb | Topics: brand..., branding, Branding Only Works on..., Dim Bulb

Jonathan Salem Baskin posted a blog entry

Ink On Their Hands
Peter Kann, the guy who ran the Wall Street Journal before Rupert Murdoch bought it, wrote an op-ed for the paper last weekend...