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Topic: Branding News

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martinjohnbishop
martinjohnbishop shared an item
President Patrick Doyle Of Domino’s Pizza Says Their Pizza Stunk
According to Domino’s Pizza’s latest TV commercial they think their pizza is pretty bad. The commercial features some feedback from clients stating “the crust tastes like cardboard” and “the sauce tastes like ketchup”. Ouch.Click here to...
 
BIG Kahuna
BIG Kahuna posted a blog entry
President Patrick Doyle Of Domino’s Pizza Says Their Pizza Stunk
According to Domino’s Pizza’s latest TV commercial they think their pizza is pretty bad. The commercial features...
 
martinjohnbishop
martinjohnbishop shared an item
And that’s what people really want—affordable, safe air transport from A to B. It’s a commodity. It’s not some life-changing sexual experience, which is what the other high-fare airlines have tried to convince you that it is.
Says Irish budget carrier Ryanair and their CEO Michael O’Leary who have cultivated a reputation for controversial innovations and colorful language.O’Leary says branding is dead. Good for him. Here are my thoughts.We all need the Walmart’s...
 
BIG Kahuna
BIG Kahuna posted a blog entry
The Ultimate Case Study In Brand Identity Vs Brand Image – Tiger Woods
I’ve been waiting to post on Tiger Woods and his branding problems until the dust settled a bit. It’s been...
 
BIG Kahuna
BIG Kahuna posted a blog entry
The Improper Way To Use A Tagline
I’ve written about Best Buy before but I just have to ask what the hell are they doing? Last year I wrote how I thought...
 
BIG Kahuna
BIG Kahuna posted a blog entry
Lend America Playing On Our Fears?
I’m sure you’ve all seen this cheeseball commercial:Do you believe this brand called “Lend America”?...
 
BIG Kahuna
BIG Kahuna posted a blog entry
Good Branding Is A Safety Net
As I walk the mall shopping and making buying decisions I always question why I buy one product over another. The other day I...
 
BIG Kahuna
BIG Kahuna posted a blog entry
Fox News – Fair and Balanced?
Ah, no you’re not, and I watch you all the time. Let’s face it, you’re a conservative, Republican promoting...
 
BIG Kahuna
BIG Kahuna posted a blog entry
Are You Blocking Your Employees From Social Networks Like Facebook?
If you are stop it. Now. Really, cut the crap! This sort of practice just gets morale down and makes your company an...
 
BIG Kahuna
BIG Kahuna posted a blog entry
Obama Wins Nobel Smoke And Mirrors Prize
Today I have lost all respect from the brand Nobel. Today they awarded President Obama the Nobel Peace Prize. A fine prize to...
 
BIG Kahuna
BIG Kahuna posted a blog entry
Yarrrrr – Avast Ye Scallywags It Be Talken’ lyke A Pyrate Day….ARRRRR
Ahoy ye scallywags, taday be talken’ lyke a pyrate day. If ye agree say ayeeeee!Change ye facebook page and posts in ye...
 
BIG Kahuna
BIG Kahuna posted a blog entry
I’m Scratching My Head
In disbelief.Head and Shoulders is the leader in dandruff shampoo. When I was a kid I used it and it worked great. Eventually...
 
BIG Kahuna
BIG Kahuna posted a blog entry
My Customers Can Perform Brain Surgery
Your water heater breaks and you need a new one. You call a plumber, agree to a price and he comes to install it. When he...
 
BIG Kahuna
BIG Kahuna posted a blog entry
Comcast Sinks To New Lows With Anti Fios Commercials
Here’s what I know about advertising….when you have to feature a competitor in your own spot you’ve been...
 
BIG Kahuna
BIG Kahuna posted a blog entry
GM Goes Puke Green
I wrote an article a while back about the American Auto Industry and how they are all “going green”, you can check...
 
BIG Kahuna
BIG Kahuna posted a blog entry
RadioShack – A Case Study In Half Assed Branding
RadioShack has been out of touch with consumers for about 15 years. I just recently visited a store, one of their flagships in...
 
BIG Kahuna
BIG Kahuna posted a blog entry
RadioShack - A Case Study In Half Assed Branding
RadioShack has been out of touch with consumers for about 15 years. I just recently visited a store, one of their flagships in...
 
BIG Kahuna
BIG Kahuna posted a blog entry
Ally Bank Starts Out Right
I’m not a banking expert but I am a branding expert and I must say I love the name Ally Bank. It says it all...