US Tops Nation Brands Index
Monocle interviews nation branding expert Simon Anholt, who talks about America topping the Anholt-GFK Roper Nation Brands Index and what it takes for a country to rank highly.

Personal Branding Interview: How Hans Mestrum Got a Job via Twitter
To continue with our series on people getting jobs via social media, I give you Hans Mestrum. Below are a few questions I asked him to get a more in-depth look into how social media landed him a job. To make this story even sweeter, I come across him on...

Entrepreneur's Journey community as branding

Marketer of the Year: Hyundai
In the 3rd quarter, in an otherwise standard-issue cars-rolling-through-landscape spot, a voice-over brought into the light of day something that ranks up there with death and erectile dysfunction as something people don't want to talk about....

Razorfish Study: Special Offers Drive Engagement In Social Media
Much has been made of the ability of social media to help brands connect with consumers in new and deeper ways -- to establish a "dialogue" with users through various interactive tools that blend seamlessly into their online activities.But a...

Branding and Marketing Essentials for Your Web App - Carsonified
Great video on how important it is to market and brand an app. (Does have foul language in the beginning).

MediaPost Publications Razorfish Study: Special Offers Drive Engagement In Social Media 11/09/2009
a new study suggests the key to engagement on social properties comes down to old-fashioned direct marketing techniques like offering discounts and special promotions. "Based on our research, it's not so much about some type of 'shared...

Advertising Volume and Advertising Effectiveness
Next to the Internet, radio is my favorite medium. It’s one-to-one and personal in a way that no other traditional medium can duplicate.My favorite radio personality is Neal Boortz, a nationally syndicated talk-show host who broadcasts out of Atlanta...

Brand News: Mother's Cookies, Macy's, Subway, SnapNames, AT&T, Verizon
Kellogg (K)  is using social media to take regional brand, Mother's Cookies, national. The campaign seeks to “link the cookies in consumers’ minds to “moments of joy,” via tactics including a Facebook “cookie personality” quiz, scavenger...

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A Comprehensive Guide to the Vince Update | S.e.A.rCh
Richard Baxter of SEO Gadget was the first person that I remember providing any detailed analysis. Using SEOMoz’s Linkscape, he demonstrated that there was still a strong correlation between links and visibility within Google. I think all SEOs...

Twitter, Customer Service, and Good Brand Management
If monitoring conversations and knowing what you're listening for is the first ingredient in good online best practices, knowing when and how to respond is much more than good etiquette. It's become an integral aspect of brand management and can mean...

interactions magazine | On Authenticity
What do we mean by authenticity, and why is it so important to us now?

Are Twitter Lists a New MSM-Type Content Channel?
Twitter is evolving from simple chatter to themed content distribution. The jump was made with the roll out of a new feature - Twitter lists. News media organizations have been fairly fast to utilize this feature. Most notably, the New York Times...