SS+K
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From CVS to Costco, Retailers Put the Screws to Brands
Costco's recent decision to strip Coca-Cola products from its shelves in a pricing dispute is the highest-profile sign yet that the age-old battle between marketer and retailer is escalating, due to the growing power of private label, looming...

The Hidden Job Market
Over 80% of today's jobs aren't advertised. With 5 applicants for every job opening, finding the hidden 80% is essential.

3D printed branding-iron
Joris sez, "Turn any logo or words into a custom metal 3D printed branding iron. It snaps on over a lighter, you turn on the lighter for 30 seconds and presto you are ready to leave your brand anywhere."I once sat in on a Bunnie Huang presentation...

grasso_joe as marketing, toronto, advertsing, branding, web 2.0, Social Media, social commerce

The Year's Best Marketing
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).Great branding and marketing happened all the time in...

iPhone Apps Put Brands in Hands
Brands face an uphill battle getting noticed in the iTunes App Store, which now boasts over 100,000 applications. Still, it can be done. Here are eight successful brands and apps that best fulfill the promise of utility -- as well as some prominent...

1 In 5 Likely To Lash Out At Brands Online
They are more likely to speak their mind and lash out about/at brands through online means (omg) – every 1 in 5 people are likely to do so.

Amazon.com: Value Driven Intellectual Capital: How to Convert Intangible Corporate Assets Into Market Value (9780471351047): Patrick H. Sullivan: Books
How to Convert Intangible Corporate Assets Into Market Value

Amazon.com: Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (9780749439279): Matt Haig: Books
The Truth about the 100 Biggest Branding Mistakes of All Time

Lambie-Nairn
At Lambie-Nairn we believe that connections, community, personalisation, and responsibility are the new drivers of choice in our ever changing world. This philosophy helps our clients deliver unique and stimulating experiences through strategy,...

Inbound Marketing - Are You Doing It?
One of my must-reads is Brian Solis’ blog, and having had the pleasure to meet Brian at BlogWorld Expo a couple of months ago, I found him to be a pretty modest, smart and very funny guy.

lorrscott as branding

6 Social Search Engines to Start 2009
As a Social Scientist & Social Marketing Junky this Google Search Box will deliberately force results that will Help You Learn how to Better Target Your Audience with Social Data right on My Blog at zackcovell.com

Rachel PR as Social Media, public+relations, PR, branding, career, development

Social Media NO ES Mass Media low cost
Se utilizan, o se perciben, los Social Media como una alternativa low cost de los Mass Media tradicionales??? Este es un post que nace de un debate que tenemos abierto en el Grupo de Lewis & Carroll en Linkedin “Social Media & Business...