Topic: Brand Extension
New with Topic: Brand Extension
abclark posted a blog entry
Be Unique. Be Infectious. Start Something Bigger Than “You.”
Can you say your brand is unique? Can you say you’re a pioneer?It seems like a simple concept, but when it comes down...
Can you say your brand is unique? Can you say you’re a pioneer?It seems like a simple concept, but when it comes down...
abclark posted a blog entry
Word-Of-Mouth At Light Speed
Having worked in the restaurant industry through most of my adolescence and into my early 20’s, I was well aware of the old...
Having worked in the restaurant industry through most of my adolescence and into my early 20’s, I was well aware of the old...
David C posted a tweet
Consistency at times requires surrendering control of meaning to a brand's current momentum. Else brand extension can easily become dilution
6 days ago
Twitter
| Topics: dilution, consistency, momentum, Brand... | Add twitter to your profile
Twitter
| Topics: dilution, consistency, momentum, Brand... | Add twitter to your profile
eaon p posted a blog entry
the first taste
If, like me, you've been glamoured by the HBO series 'True Blood' (I'm mid-way through season2) you'll be pleased to know...
If, like me, you've been glamoured by the HBO series 'True Blood' (I'm mid-way through season2) you'll be pleased to know...
Dolly posted a blog entry
Brand identity
There is a connection between brand extension success and level of brand identity. If you want to do what Virgin does (music,...
There is a connection between brand extension success and level of brand identity. If you want to do what Virgin does (music,...
Denkbeeldenstorm posted a blog entry
Webcursus ‘creatief ondernemerschap’ - productportfolio
Hoe ontwikkel je nu eigenlijk goede producten of diensten? Nou, in mijn ogen is dat heel eenvoudig. Je combineert wat dingen...
Hoe ontwikkel je nu eigenlijk goede producten of diensten? Nou, in mijn ogen is dat heel eenvoudig. Je combineert wat dingen...
A .Gray posted a blog entry
Our Little Facebook is Growing Up…sigh Part 1
“You’ve come a long way, baby” would be an apt way to discuss Facebook’s evolution.Reminds me of the...
“You’ve come a long way, baby” would be an apt way to discuss Facebook’s evolution.Reminds me of the...
Jill posted a tweet
Wisk FB app to remove Facebook profile stains 1 photo at a time, cool brand extension. http://bit.ly/rL5Yq @LaundryHE
Derrick Daye posted a tweet
The Upgraded Brand Extension Threat: A recent trend in marketing is the downgrading of established brands by up.. http://twurl.nl/l8d1ke
Derrick Daye posted a blog entry
The Upgraded Brand Extension Threat
A recent trend in marketing is the downgrading of established brands by upgraded line extensions. Take Budweiser Select....
A recent trend in marketing is the downgrading of established brands by upgraded line extensions. Take Budweiser Select....
Derrick Daye posted a blog entry
The Upgraded Brand Extension Threat
A recent trend in marketing is the downgrading of established brands by upgraded line extensions. Take Budweiser Select....
A recent trend in marketing is the downgrading of established brands by upgraded line extensions. Take Budweiser Select....
Sandusky posted a tweet
from @DenVan: Topic for #brandchat: Brand extension addiction. I broke up with Intel over it.... http://bit.ly/ahb3K
griffinf posted a tweet
RT @NakedNY: Interesting brand extension... Duracell energy drink in the Czech Republic http://is.gd/2y6MC The can design is pretty perfect
A .Gray posted a blog entry
Corporations Accept Social Media (Slowly)
It’s been quite a year for Facebook; not only has the social networking site taken the top spot as the largest social...
It’s been quite a year for Facebook; not only has the social networking site taken the top spot as the largest social...
A .Gray posted a blog entry
Hartle Media Takes Online Approach to Print
Over the past decade, online media sites have increased readership and ad sales while magazine and newspaper sales have...
Over the past decade, online media sites have increased readership and ad sales while magazine and newspaper sales have...
A .Gray posted a blog entry
Biz Cards Are Sooo 2008, Right?
Are business cards a thing of the past? Are they just going to evolve into electronic versions to meet the needs of a new breed...
Are business cards a thing of the past? Are they just going to evolve into electronic versions to meet the needs of a new breed...
A .Gray posted a blog entry
Twitter’s Stroke of Genius: Twitter 101 for Business
A couple of months ago, the whole social media industry wanted to know how Twitter was going to make money. There were theories...
A couple of months ago, the whole social media industry wanted to know how Twitter was going to make money. There were theories...
A .Gray posted a blog entry
Google Wave Update: 100,000 Invites in September
Google Wave has resurfaced. Less than two months ago, the search engine giant unveiled the communication tool that aims to...
Google Wave has resurfaced. Less than two months ago, the search engine giant unveiled the communication tool that aims to...
A .Gray posted a blog entry
Microsoft’s Ballmer Dismisses Google’s Chrome OS
Following Google’s announcement of Chrome OS, Microsoft’s uber-intense and chair-throwing CEO Steve Ballmer was...
Following Google’s announcement of Chrome OS, Microsoft’s uber-intense and chair-throwing CEO Steve Ballmer was...
Jack Trout posted a blog entry
Loss of Focus and Line Extension
Loss of focus is really all about line extension. And no issue in marketing is so controversial. Companies look at the brands...
Loss of focus is really all about line extension. And no issue in marketing is so controversial. Companies look at the brands...
Jack Trout posted a blog entry
Loss of Focus and Line Extension
Loss of focus is really all about line extension. And no issue in marketing is so controversial. Companies look at the brands...
Loss of focus is really all about line extension. And no issue in marketing is so controversial. Companies look at the brands...
A .Gray posted a blog entry
Google vs. Microsoft – a New Vigor in the OS Marketplace
Nine months ago, Google entered the browser battle with Chrome, basically a no-frills, speedy browser. It is the direct...
Nine months ago, Google entered the browser battle with Chrome, basically a no-frills, speedy browser. It is the direct...
A .Gray posted a blog entry
It’s Not Rocket Science – Engaged Customers Help
At first blush, reading the PeopleMetrics’ Most Engaged Customers Survey comes across as an eye-opener, but then you...
At first blush, reading the PeopleMetrics’ Most Engaged Customers Survey comes across as an eye-opener, but then you...
A .Gray posted a blog entry
Google’s Chrome OS 101
The battle between Google and Microsoft heated up on Tuesday when the search-engine giant announced its newest operating...
The battle between Google and Microsoft heated up on Tuesday when the search-engine giant announced its newest operating...
A .Gray posted a blog entry
Digital Table for Four?
Smokey Bones, the restaurant chain that recently underwent a face-lift after being purchased by a new parent company, has...
Smokey Bones, the restaurant chain that recently underwent a face-lift after being purchased by a new parent company, has...
