Topic: Brand Extension
New with Topic: Brand Extension
Bert D posted a tweet
@BarbaraNixon No, we do not currently make a cellphone. We could probably brand one, but we do not do that today. Brand extension leap...
Nick Shin posted a tweet
I love this move by Pepsi.The ROI impact, the brand extension by focusing on funding online projects, etc is intelligent mkting.
wagnerthomas1 posted a tweet
Done with the last exam of the year. Now listening to the shortcomings of current brand extension models.
A .Gray posted a blog entry
Our Little Facebook is Growing Up…sigh Part 1
“You’ve come a long way, baby” would be an apt way to discuss Facebook’s evolution.Reminds me of the...
“You’ve come a long way, baby” would be an apt way to discuss Facebook’s evolution.Reminds me of the...
Sandusky posted a tweet
from @DenVan: Topic for #brandchat: Brand extension addiction. I broke up with Intel over it.... http://bit.ly/ahb3K
griffinf posted a tweet
RT @NakedNY: Interesting brand extension... Duracell energy drink in the Czech Republic http://is.gd/2y6MC The can design is pretty perfect
A .Gray posted a blog entry
Corporations Accept Social Media (Slowly)
It’s been quite a year for Facebook; not only has the social networking site taken the top spot as the largest social...
It’s been quite a year for Facebook; not only has the social networking site taken the top spot as the largest social...
A .Gray posted a blog entry
Hartle Media Takes Online Approach to Print
Over the past decade, online media sites have increased readership and ad sales while magazine and newspaper sales have...
Over the past decade, online media sites have increased readership and ad sales while magazine and newspaper sales have...
A .Gray posted a blog entry
Biz Cards Are Sooo 2008, Right?
Are business cards a thing of the past? Are they just going to evolve into electronic versions to meet the needs of a new breed...
Are business cards a thing of the past? Are they just going to evolve into electronic versions to meet the needs of a new breed...
A .Gray posted a blog entry
Twitter’s Stroke of Genius: Twitter 101 for Business
A couple of months ago, the whole social media industry wanted to know how Twitter was going to make money. There were theories...
A couple of months ago, the whole social media industry wanted to know how Twitter was going to make money. There were theories...
A .Gray posted a blog entry
Google Wave Update: 100,000 Invites in September
Google Wave has resurfaced. Less than two months ago, the search engine giant unveiled the communication tool that aims to...
Google Wave has resurfaced. Less than two months ago, the search engine giant unveiled the communication tool that aims to...
A .Gray posted a blog entry
Microsoft’s Ballmer Dismisses Google’s Chrome OS
Following Google’s announcement of Chrome OS, Microsoft’s uber-intense and chair-throwing CEO Steve Ballmer was...
Following Google’s announcement of Chrome OS, Microsoft’s uber-intense and chair-throwing CEO Steve Ballmer was...
Jack Trout posted a blog entry
Loss of Focus and Line Extension
Loss of focus is really all about line extension. And no issue in marketing is so controversial. Companies look at the brands...
Loss of focus is really all about line extension. And no issue in marketing is so controversial. Companies look at the brands...
Jack Trout posted a blog entry
Loss of Focus and Line Extension
Loss of focus is really all about line extension. And no issue in marketing is so controversial. Companies look at the brands...
Loss of focus is really all about line extension. And no issue in marketing is so controversial. Companies look at the brands...
A .Gray posted a blog entry
Google vs. Microsoft – a New Vigor in the OS Marketplace
Nine months ago, Google entered the browser battle with Chrome, basically a no-frills, speedy browser. It is the direct...
Nine months ago, Google entered the browser battle with Chrome, basically a no-frills, speedy browser. It is the direct...
A .Gray posted a blog entry
It’s Not Rocket Science – Engaged Customers Help
At first blush, reading the PeopleMetrics’ Most Engaged Customers Survey comes across as an eye-opener, but then you...
At first blush, reading the PeopleMetrics’ Most Engaged Customers Survey comes across as an eye-opener, but then you...
A .Gray posted a blog entry
Google’s Chrome OS 101
The battle between Google and Microsoft heated up on Tuesday when the search-engine giant announced its newest operating...
The battle between Google and Microsoft heated up on Tuesday when the search-engine giant announced its newest operating...
A .Gray posted a blog entry
Digital Table for Four?
Smokey Bones, the restaurant chain that recently underwent a face-lift after being purchased by a new parent company, has...
Smokey Bones, the restaurant chain that recently underwent a face-lift after being purchased by a new parent company, has...
