Topic: brand equity

swanson1 posted a blog entry

XEROX Trademark -Prevent Brand Genericide With Proper Use
Internet entrepreneurs often fail to learn and observe the basic rules to INSURE valuable intellectual property rights,...

23 hours ago

Free Net Quotes | Topics: business, Brand Equity, Brassiere, Business...

marketlikeachick posted a tweet

The Shift of Brand Equity To Sweat Equity Via Social Media | http://bit.ly/6kiB0b #li

2 days ago

Twitter | Topics: brand... | Add twitter to your profile

Sean posted a blog entry

The Buisness of Elfing Yourself
The Elf Yourself phenomenon and what it means to marketers. (...)

2 days ago

Brand Rants | Topics: Brand Equity, Brands of..., Current..., Marketing...

familycrossings posted a blog entry

How good are 9 year olds at creating ads?
Although my 18 year old son would balk at being called a child, truth is, he still is in many ways—many of them good. We...

3 days ago

Marketing Performance | Topics: About Us, advertising, brand equity, Branding

yinkaolaito posted a blog entry

Brand’s relationship building through social marketing
In a recent professional roundtable with few colleagues, we were discussing issue that relates to emotional engagement with...

4 days ago

The Branding Gavel | Topics: Brand..., Uncategorized, brand and social..., brand...

yinkaolaito posted a blog entry

Danger of stand- alone brand
Relationship is important to brand survival. Brand needs to build affinity with others to become truly successful. Humans are...

4 days ago

The Branding Gavel | Topics: Brand..., brand equity, brand...

Holycow posted a tweet

Thinking smart brands could send Xmas greetings to other brands they like or admire via print ads. Would create WOM + brand equity. Win!

9 days ago

Twitter | Topics: xmas..., brand equity, print ads | Add twitter to your profile

SEPTom posted a tweet

85% of Americans purchased #green products ~Gail | What is the Secret Green Sauce for revenues and #brand equity? | http://bit.ly/3PJ6oq

16 days ago

Twitter | Topics: brand..., Green... | Add twitter to your profile

ACEdge posted a tweet

Definition of "Brand Equity": What Apple is getting in advance for the new "tablet"...positive expectations.

18 days ago

Twitter | Topics: brand..., apple | Add twitter to your profile

kk posted a blog entry

Gilt by association
Today in Ad Age, the magazine honours some 20 brands, some new, some established that have done well despite the recession. ...

18 days ago

The Essential Orange | Topics: brand equity, innovation

familycrossings posted a blog entry

Already have an agency relationship?
A lot of people are looking for change right now. If you currently work with an advertising agency, spend just a few moments...

25 days ago

Marketing Performance | Topics: About Us, advertising, brand equity, brand loyalty

Randall Beard posted a blog entry

Zapped by Zappos – Learnings from CEO as CMO Tony Hsieh
The best CMO is a CEO who believes in Marketing. By this definition, Tony Hsieh, CEO of Zappos.com, must be one of the best...

26 days ago

RandallBeard'sBlog -- Marketing with Impact | Topics: Branding, Customer..., Word of Mouth, social media

smartive posted a tweet

Using Twitter to Build Brand Equity http://cli.gs/nSLhJ

30 days ago

Twitter | Topics: twitter, brand equity | Add twitter to your profile

paulreilly posted a tweet

The ‘Vince’ update unravelled: does Google recognise brand equity? (pt 3) http://bit.ly/4DNJNs from @econsultancy

33 days ago

Twitter | Topics: brand..., google | Add twitter to your profile

Deepika Bajaj posted a tweet

Week In Review – Oct 25 – Oct 31, 2009: Securing brand equity in Recession by Deepika Bajaj, October 26, 2009B.. http://bit.ly/17NQDl

34 days ago

Twitter | Topics: deepika, brand equity, bajaj, oct 31 | Add twitter to your profile

Faris posted a tweet

RT @aimclear "The ‘Vince’ update unravelled – does Google recognise brand equity? (pt 2)" econsultancy http://tinyurl.com/yf58a9k

36 days ago

Twitter | Topics: google, brand equity, RT | Add twitter to your profile

paulreilly posted tweets

The ‘Vince’ update unravelled – does Google recognise brand equity? (pt 2) http://bit.ly/35HLlf from @econsultancy #SEO

The ‘Vince’ update unravelled: does Google recognise brand equity? (pt 1) http://bit.ly/apEC2 from @econsultancy

37 days ago

Twitter | Topics: brand..., google | Add twitter to your profile

Deepika Bajaj posted a blog entry

Securing Brand Equity in Recession
We all understand that customer is a priced asset. And most companies have tried to listen to the customer for forging...

39 days ago

www.deepikabajaj.com | Topics: Business, Globalization, Marketing, blog.invinci

Deepika Bajaj posted a tweet

Securing brand equity in Recession: We all understand that customer is a priced asset. And most companies have .. http://bit.ly/pl1RN

40 days ago

Twitter | Topics: brand..., Recession | Add twitter to your profile

hiringrevolution posted a blog entry

The Greatest Awareness Campaign Ever?
I realized something a couple of years ago. I was aware! It was October and I saw a little pink ribbon and I knew that October...

50 days ago

Beneath the Brand | Topics: Brand Equity, Branding, Campaign..., Cause...

nbhandar posted a blog entry

Terminologies catching-up with Concepts
I was at the breakfast table and thinking of an ice breaking phrase for a conversation when I stumbled upon the thought of how...

50 days ago

The Blue | Topics: Advertising, Brand Equity, Neil Bhandar

hiringrevolution posted a blog entry

WTF Is This Client Thinking?
I saw this ad the other night. Admittedly I laughed at it, but then I thought that’s kinda stupid. Watch it then...

51 days ago

Beneath the Brand | Topics: Advertising, Brand Equity, Brand..., Branding

hiringrevolution posted a blog entry

WTF Is This Client Thinking?[Needs Image]
I saw this ad the other night. Admittedly I laughed at it, but then I thought that’s kinda stupid. Watch it then...

51 days ago

Beneath the Brand | Topics: Advertising, Brand Equity, Brand..., Branding

hiringrevolution posted a blog entry

Everything Old is New Again in Marketing
It seems there is a bit of déjà vu going on with brands these days. From Foster’s “Australian for Beer” campaign, to...

52 days ago

Beneath the Brand | Topics: Advertising, Brand Equity, Brand..., Brand...

hiringrevolution posted a blog entry

Good Brand Experience Can Change Purchase Behavior
Let’s be honest here. Most of the stuff at IKEA is kind of crappy. A lot of it looks decent, but it’s all pretty...

56 days ago

Beneath the Brand | Topics: Brand Equity, Brand..., Brand..., Branding

hiringrevolution posted a blog entry

Inverview with Idea Bounty’s Daniel Neville
Where do Unilever (Axe Body Spray and Dove Real Beauty campaigns), Red Bull, and BMW go for new campaign juice? They have all...

57 days ago

Beneath the Brand | Topics: Advertising, Agency Life, Brand Equity, Brand...

hiringrevolution posted a blog entry

How to Do More With Less For Your Brand
“Let’s do more with less; what about bringing it in-house?” That’s a common phrase to marketing managers today. The...

58 days ago

Beneath the Brand | Topics: Advertising, Brand Equity, Brand..., Brand...

Derrick Daye posted a blog entry

Global Trademark Strategy Q&A
How do you overhaul and reorganize more than 3,000 trademark registrations owned by an $11 billion global corporation? That was...

60 days ago

Brand Aid | Topics: Brand..., Naming, Steve Rivkin, Anand...

imagesphone posted a blog entry

Review Of Google G1 Phone
Full article at www.telecomcircle.comThe review of the phone should be divided into two components – the Android Platform...

68 days ago

imagesphone | Topics: Game, Android, Brand Equity, Business...

nbhandar posted a blog entry

Underdog brands
Brands that start small as underdogs and evolve into a leader, how are they to handle the change in position?Past couple...

70 days ago

The Blue | Topics: Marketing..., Brand Equity, Neil Bhandar

nbhandar posted a blog entry

Is anything permanent?
This is a very philosophical question "Is anything permanent?" and I believe there are some things that can be. I was...

83 days ago

The Blue | Topics: Brand Equity, Neil Bhandar, Marketing